Concept Shopify Theme — Usage Statistics
Concept runs on 1.4% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
#12 most-used theme in our datasetConcept is a Shopify theme used by 1.4% of the Shopify stores in our dataset, ranking #12 among all themes we track. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 2412 — the number Concept stamps into every store that installs it.
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Concept adoption trend
Concept has held steady at about 1.4% of the stores scanned each month in recent months. See all Shopify trends →
Concept speed & Core Web Vitals
Across 561 real Concept stores, 79.2% pass Google’s Core Web Vitals (median LCP 1.5s). Filtered to stores running only a few apps, that rises to 88%, isolating the theme’s own speed from the apps merchants pile on.
Concept is one of the highest-rated themes on the Shopify Theme Store, and it earns that score by getting the fundamentals right. Built by RoarTheme, it is mobile-first to its core, with carousel swipes, instant variant switching, and fast loading that make a phone feel like a native app. That polish suits jewelry, accessories, food and drink, and electronics brands especially well.
Under the speed sits a full merchandising kit: a slide-out cart, mega menu, voice-enabled search, product filtering, back-in-stock alerts, and countdown timers. Two presets, Concept and Inova, give you a finished look to start from, and a recent rebuild of its code keeps the whole thing quick and steady.
What stands out: Speed on mobile. Concept was rebuilt around fast, app-like phone browsing, with instant variant switching and swipe-friendly galleries. For a store where most traffic is on a phone, that responsiveness is its biggest edge.
Best fit: Visual, mobile-heavy stores that lean on rich media and quick browsing. It is polished enough for a serious brand and approachable enough for a smaller one, which is part of why it rates so highly across such different catalogs.
The catch: It is a premium theme, and its depth means there is a lot to configure. You get plenty for the price, but a very simple store may not need this much, and some specialized features will still call for a developer.
Quick tip: Lean into the mobile features. Concept's real advantage is how it performs on a phone, so build and test your store mobile-first to get the most from it.
Top apps used on Concept stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Judge.me Product Reviews App
Product reviews |
42.9% | |
| 2 |
 Klaviyo
Email Marketing |
41.9% | |
| 3 |
 Loox ‑ Product Reviews App
Product reviews |
21.3% | |
| 4 |
 Countdown Timer
Countdown timer |
17.6% | |
| 5 |
 Recharge
Subscriptions |
15% | |
| 6 |
 Trustpilot
Marketing - Other |
10.4% | |
| 7 |
 Yotpo
Product reviews |
10% | |
| 8 |
 Triplewhale
Analytics |
9.1% | |
| 9 |
 Rebuy Personalization Engine
Checkout - Other |
7.2% | |
| 10 |
 PageFly ✦ Landing Page Builder
Page builder |
7.1% |
Store types using Concept
By business model
- Subscription 16.6%
- Multichannel & Marketplaces 6.1%
- Wholesale / B2B 3.9%
- Print on Demand 2.7%
- Dropshipping 2.4%
By what they sell
- Apparel & Accessories 34.6%
- Home & Garden 24.6%
- Health & Beauty 18.3%
- Food, Beverages & Tobacco 18.2%
- Electronics 16.5%
- T-Shirts 11%
Examples of stores running Concept
- thehangerpakistan.com
- bilalmarth7.pk
- myop.in
- gullylabs.com
- swashaa.com
- kreo-tech.com
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Concept Shopify theme?
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Which apps do Concept stores use most?
Is the Concept Shopify theme any good?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
