Icon Shopify Theme — Usage Statistics
Icon runs on 0.1% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
Icon is a Shopify theme used by 0.1% of the Shopify stores in our dataset. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 686 — the number Icon stamps into every store that installs it.
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Icon adoption trend
Icon has held steady at about 0.1% of the stores scanned each month in recent months. See all Shopify trends →
Icon speed & Core Web Vitals
Across 60 real Icon stores, 78.3% pass Google’s Core Web Vitals (median LCP 1.6s). Filtered to stores running only a few apps, that rises to 80%, isolating the theme’s own speed from the apps merchants pile on.
Icon is a paid Shopify theme from We Are Underground, sold as four preset styles under a single license. The pack leans editorial, with generous type and image-forward layouts that suit clothing and considered-goods stores rather than dense catalogs.
On real Shopify traffic, Icon runs fast, with quick load times and low interaction delay across the stores in our sample, and most sites pass Core Web Vitals. Rating in the Theme Store is strongly positive, though the merchant footprint is small compared with widely-used general-purpose themes.
Where it fits
Icon is at home on clothing, apparel and lifestyle stores that want a magazine feel without heavy customization. The four presets vary the personality (softer, bolder, cleaner) while sharing the same fashion-forward bones, so the theme rewards stores that already have decent photography and a clear point of view.
The trade-off
One paid license buys the theme and every preset, which keeps the ongoing cost predictable. In return, the theme is opinionated: sections and defaults assume a lookbook-style presentation, so stores selling on spec sheets, dense variants or long feature lists will fight the design more than they benefit from it.
Ideal store
Fashion, apparel and accessories brands with strong imagery and a smaller catalog. Also a fit for beauty and home-goods labels that lead on aesthetic and story, not on catalog breadth. Larger merchandisers with hundreds of active SKUs are better served by themes built around filtering and collection density.
Before you commit
Preview each of the four presets against your own product photos, not the demo shots, and check the mobile PDP first (the design is image-heavy, so mediocre photography shows immediately). The install base is modest, so third-party walkthroughs are limited; budget a little extra setup time and, where possible, buy after previewing the preset that most closely matches the store you plan to launch.
Top apps used on Icon stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Klaviyo
Email Marketing |
43.9% | |
| 2 |
 Judge.me Product Reviews App
Product reviews |
23.9% | |
| 3 |
 Rebuy Personalization Engine
Checkout - Other |
20% | |
| 4 |
 Paypal
Checkout - Other |
16.9% | |
| 5 |
 Trustpilot
Marketing - Other |
15.4% | |
| 6 |
 Loox ‑ Product Reviews App
Product reviews |
13.9% | |
| 7 |
Rebuy Smart Cart
Upsell and cross-sell |
13.1% | |
| 8 |
 Kiwi Size Chart & Recommender
Upsell and cross-sell |
12.3% | |
| 9 |
 Privy ‑ Email, SMS & Pop Ups
Email marketing |
11.5% | |
| 10 |
 Triplewhale
Analytics |
11.5% |
Store types using Icon
By business model
- Subscription 12.4%
- Multichannel & Marketplaces 7%
- Print on Demand 3.1%
- Dropshipping 3.1%
- Wholesale / B2B 1.6%
By what they sell
- Apparel & Accessories 69.8%
- T-Shirts 15.9%
- Home & Garden 14.3%
- Dresses 10.3%
- Food, Beverages & Tobacco 10.3%
- Clothing 9.5%
Examples of stores running Icon
- icon-amsterdam.com
- icon-amsterdam.nl
- elly-yvonne.com
- lena-monica.com
- memeraki.com
- icon.us
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Icon Shopify theme?
How fast is the Icon Shopify theme?
How much does the Icon Shopify theme cost?
Which apps do Icon stores use most?
Is the Icon Shopify theme any good?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
Citing this data
Free to cite and republish with a link to shopthemedetector.com. Use these figures in articles, reports, and marketing pages. No permission request needed. Quote the date you read the page, since the numbers recompute daily.
ShopThemeDetector, "Icon Shopify theme usage statistics", 2026. https://shopthemedetector.com/shopify-themes/icon
