Motion runs on 0.8% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
#20 most-used theme in our datasetMotion is a Shopify theme used by 0.8% of the Shopify stores in our dataset, ranking #20 among all themes we track. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 847 — the number Motion stamps into every store that installs it.
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Motion has slipped from 0.9% to 0.6% of the stores scanned each month over recent months. See all Shopify trends →
Across 217 real Motion stores, 60.1% pass Google’s Core Web Vitals (median LCP 2.2s). Filtered to stores running only a few apps, that rises to 60%, isolating the theme’s own speed from the apps merchants pile on.
Motion is a premium theme from Archetype Themes built around movement. Scroll animations, video sections, and smooth transitions give a store a sense of energy that static themes cannot match. It comes in three styles, Motion, Memo, and Satchel, so the same animation engine can suit a bold streetwear label or a calmer editorial brand. It fits stores that sell on story and visual impact more than on a huge catalog.
The animation is the point, but Motion backs it with practical selling tools. It runs on Shopify's OS 2.0, so sections are editable on every page without code. It ships with quick buy, promotion features, and slideshow and video blocks that make a homepage feel alive. The trade-off is focus. Motion shines on a tight, curated range where each product gets its moment, and it asks for strong imagery and video to look its best. On a very large catalog, all that movement can work against speed.
Where it shines: Motion makes a brand feel alive. If your products benefit from motion, video, and a sense of energy, few themes deliver that mood straight out of the box. Owners rate it highly, which shows in its strong review score.
The trade-off: All that movement has a cost. Heavy animation and video can slow a page, especially on a large catalog or a weak connection. Motion rewards discipline: use movement where it helps the sale, not on every section.
Best fit: Design-forward brands with a focused catalog and good visual assets: fashion, streetwear, lifestyle, and single-product or hero-product stores. If you have real photography and video, Motion frames them well.
Before you commit: Motion needs content to carry it. Without strong images and video, the animations feel empty and the theme loses its edge. Budget for good visual assets and keep the effects purposeful, or the experience can feel busy rather than premium.
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
Klaviyo
Email Marketing |
41.8% | |
| 2 |
Judge.me Product Reviews App
Product reviews |
33.4% | |
| 3 |
Loox ‑ Product Reviews App
Product reviews |
23.7% | |
| 4 |
Recharge
Subscriptions |
21.1% | |
| 5 |
Yotpo
Product reviews |
11.7% | |
| 6 |
Countdown Timer
Countdown timer |
10.4% | |
| 7 |
Rebuy Personalization Engine
Checkout - Other |
10.2% | |
| 8 |
PageFly ✦ Landing Page Builder
Page builder |
8.4% | |
| 9 |
Triplewhale
Analytics |
8% | |
| 10 |
Smart SEO AI & Image Optimizer
SEO |
7.5% |
Store owners can request removal of their domain from example listings.
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →