Reformation Shopify Theme — Usage Statistics
Reformation runs on 0.5% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
#34 most-used theme in our datasetReformation is a Shopify theme used by 0.5% of the Shopify stores in our dataset, ranking #34 among all themes we track. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 1762 — the number Reformation stamps into every store that installs it.
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Reformation adoption trend
Reformation has held steady at about 0.5% of the stores scanned each month in recent months. See all Shopify trends →
Reformation speed & Core Web Vitals
Across 209 real Reformation stores, 74.6% pass Google’s Core Web Vitals (median LCP 1.6s). Filtered to stores running only a few apps, that rises to 91.8%, isolating the theme’s own speed from the apps merchants pile on.
Reformation is a feature-packed fashion theme from Fuel Themes, built for clothing, jewelry, and accessories stores that want a polished, editorial storefront. It ships with five presets, Reformation, Reinvent, Sunshine, Instance, and Glamour, so you can move from clean and minimal to bold and glamorous without switching themes. It suits growing catalogs that need real merchandising tools out of the box, not a bare starter theme.
The theme leans heavy on selling tools. You get 30 custom sections for page building, plus product features like multiple hover images, image hotspots, and a sticky add-to-cart bar that keeps the buy button in view as shoppers scroll. Discovery is a strength too, with mega menus, color swatch filters, infinite scroll, and enhanced search to keep large ranges browsable. On the conversion side it packs trust badges, countdown timers, stock counters, promo popups, and cross-sell blocks, with quantity pricing for Shopify Plus. In our dataset, stores on Reformation run a lighter app stack than average, which fits how much the theme handles on its own.
Where it shines. Reformation is strong for fashion and lifestyle brands that want a rich storefront without stitching together many apps. The merchandising tools, swatches, hotspots, and sticky cart, do real work for visual, variant-heavy catalogs.
The trade-off. All those features add weight and setup time. A theme this loaded needs careful configuration to stay fast and clean. Switch off what you do not use, or the page can feel busy.
Who it's for. Clothing, jewelry, and accessories stores with a real catalog and someone to set it up properly. It sits at the premium price tier, so it fits stores past the hobby stage. A store with five products will not touch most of it.
Before you buy. Reviews skew positive, but load the demo on mobile with your own product images first, since the look depends heavily on strong photography. Also confirm which extras need Shopify Plus, as quantity pricing and some tools are gated to that plan.
Top apps used on Reformation stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Klaviyo
Email Marketing |
51.5% | |
| 2 |
 Judge.me Product Reviews App
Product reviews |
32.9% | |
| 3 |
 Loox ‑ Product Reviews App
Product reviews |
21.9% | |
| 4 |
 Countdown Timer
Countdown timer |
16.4% | |
| 5 |
 Yotpo
Product reviews |
16.2% | |
| 6 |
 Gorgias
Support - Other |
13.8% | |
| 7 |
 Rebuy Personalization Engine
Checkout - Other |
13.2% | |
| 8 |
 Triplewhale
Analytics |
12.6% | |
| 9 |
 Recharge
Subscriptions |
12.2% | |
| 10 |
 Swym Wishlist
Wishlists |
11.1% |
Store types using Reformation
By business model
- Subscription 13.2%
- Multichannel & Marketplaces 6.5%
- Wholesale / B2B 3.2%
- Print on Demand 2.6%
- Dropshipping 2.6%
By what they sell
- Apparel & Accessories 70.4%
- T-Shirts 24.8%
- Health & Beauty 16.6%
- Food, Beverages & Tobacco 11.4%
- Home & Garden 10.6%
- Clothing 9.1%
Examples of stores running Reformation
- bonkerscorner.com
- old-money.com
- edenrobe.com
- smashed-lemon.com
- zarashahjahan.com
- nishhair.com
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Reformation Shopify theme?
How fast is the Reformation Shopify theme?
How much does the Reformation Shopify theme cost?
Which apps do Reformation stores use most?
Is the Reformation Shopify theme any good?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
