An also bought app adds the customers also bought section that large marketplaces made a habit, showing shoppers items that other buyers purchased alongside the one they are viewing. Because those suggestions come from real order data rather than guesswork, they tend to feel relevant, which helps discovery and lifts average order value. The apps below deliver that effect, from dedicated also bought widgets to broader recommendation tools that include it.

How Also Bought Recommendations Work

These apps study your order history to find products that frequently appear in the same purchase, then display them as suggestions on the product or cart page. The more orders you have, the sharper the pairings become, since the app has more data to learn from. That is why also bought recommendations reward stores with steady, ongoing sales.

Also Bought vs Frequently Bought Together

The two are closely related. Also bought shows individual items other customers purchased as well, usually as a scrollable row. Frequently bought together packages a specific set into a single one click bundle, often with a discount. Also bought aids discovery; frequently bought together pushes a defined combination. Many stores use both.

What to Look For in an Also Bought App

  • Data source. Recommendations built on your full order history beat generic suggestions.
  • Placement. Product and cart pages are where also bought blocks do the most work.
  • Control. The option to pin or hide products keeps the block on-brand.
  • Speed. The widget should load after the main content so it does not slow the page.
Key Takeaways
1
An also bought app shows the customers also bought block familiar from large marketplaces, using order data to suggest items that sell together.
2
The dedicated Also Bought app leads for the exact effect; Rebuy and Wiser add personalization; Frequently Bought Together turns pairings into bundles.
3
Also bought recommendations improve with more order history, so they pay off most for stores with steady sales.

Our Picks: 7 Shopify Also Bought Apps 2026