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Does Font Size Matter on Shopify?
Last modified: June 13, 2024
There are numerous different ways that you can improve your website’s conversion rate on Shopify. While looking at the design, speed and other aspects often take precedence and this can have a small impact on the success of a website. However, there are also some other aspects of the design that website owners don’t often consider.
One of those aspects is whether the size of the font matters. Adjusting font size, along with other visual elements like images and videos, can have a significant impact on user experience and conversions.
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Sales Pop Master ‑ Countdown
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Smaller Size Makes Products Seem Less Expensive
Research has shown that when you have product prices in a smaller size, it can have an impact on improving conversions. This is because customers can think that the price is less when products are listed at a price in a smaller font.
This is completely against the standard thought that people think of showcasing a price in big font. Therefore, it might completely reshape how you advertise on your website and with leaflets.
Additionally, you can experiment with adjusting contrast, brightness, and white balance of product images to make them more appealing and potentially increase perceived value.
The Font Also Affects Size
Another study on whether font size matters on your website’s conversion found that it depends on what the font is for the optimal size. For instance, Comic Sans required the pricing to be on size 14 whereas Arial should be on font size 12.
It was also found that when a website had a font of Times New Roman or Arial, they were read faster by the consumer. The speed of the consumer reading might mean that you can improve the experience of the customer when you’re providing them with long articles.
Changing Font Size on Shopify
To make this a difference on your website, you can make changes to your Shopify theme using the steps below.
Step 1 – Login
Log into your Shopify admin area using your credentials.
Step 2 – Shopify Theme Edit
Now you need to go to your ‘Online Store’ and then the ‘Themes’ tab. Find and click on the ‘Customize theme’ option. Within this area, you can find the ‘themes option’ that should be in the left-hand area of the popup.
Step 3 – Typology
Now you can see the ‘Typology’ tab. Enter this tab. There will be options for you to edit the font that is being used on your Shopify font. For instance, you can change the font, the page heading font, the link color, product text styles, colors for the prices or more. You’re also able to change the font size by entering the size of the font you want.
Once you’ve done that, you can click on the ‘Save’ options.
Conclusion: Does Font Size Matter on Shopify?
Yes. The font size does really matter. A smaller size can improve the conversions on your website, but it can also depend on what font you’re using on your website. Some fonts might need to be slightly bigger than other fonts need to be.
Overall, visual elements like font size, images, videos, and layout play a crucial role in creating a positive user experience and driving conversions on your Shopify store.
Additionally, you can experiment with adding GIFs or videos to product pages, cropping and adjusting the orientation of images, and optimizing your store setup for an engaging user experience.
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Is there a recommended font size for mobile users on Shopify?
For mobile users, a minimum font size of 16px is recommended. This ensures readability and a better user experience on smaller screens.
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How do I test if my font size is appropriate for my Shopify audience?
Conduct user testing or surveys to gather feedback on font size. Analyze engagement metrics to see how font size affects user experience and engagement.
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Should I use the same font size across all pages on my Shopify store?
It’s important to strike a balance between consistency and flexibility, but adjust font sizes for different elements (headings, body text) to improve readability and hierarchy.
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