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15 Best Frequently Bought Together Shopify Apps – [2024]
Last modified: January 18, 2024
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Frequently Bought Together
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Vitals
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Product Bundles by Mageworx
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Also Bought • Recommendations
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Cross Sell Pro
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PickyStory: Bundle All-In-One
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Unlimited Bundles & Discounts
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Upsell & Cross Sell
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Upsell Now - Free Upsell App
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Related Products by Tag
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Candy Rack
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Also Bought Cross Sell
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Sales Rocket
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Magic Bundle
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Bundles | Also Bought Together
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One of the best ways to improve revenues on your website is to offer products that are often bought together. This cross-selling/upselling has been proven in several studies to increase order values and improve profits for businesses. There are many ways that frequently bought together products can be displayed on a page. It could be done manually, but this can be time-consuming and not very effective.
Therefore, there is a great range of potential solutions. What you need to look for is a Frequently Bought Together App on Shopify.
What To Look For In A Frequently Bought Together App On Shopify?
There are many things that you need to consider when you’re looking to add a frequently bought-together app on Shopify. You want something that will find the best products for the customer automatically, and also an app that will convince customers that it is a good idea to increase their order value. Recommendations should always make sense. For instance, if someone is buying a dress for a girl, there’s no point in the app offering boy shoes.
You also need something that won’t slow down your website. For every second that your website takes to load, the more revenue you lose. So, if you have an app that slows down your website, then you might gain a few sales via the frequently bought together app, but lose sales because of the speed.
But there are rewards for implementing this type of function on your website. This type of cross-selling can help increase sales by 20% and profits by 30%. And interestingly, upto 30% of all eCommerce sales is from upselling and cross-selling.
Adding this feature can therefore be worth its effort. Costs are very little, with some apps being free and others only costing a few dollars per month. Just look at how websites like Amazon use frequently bought-together tools to improve their sales.
15 Frequently Bought Together Apps On Shopify
- Frequently Bought Together
- Vitals
- Product Bundles by Mageworx
- Also Bought • Recommendations
- Cross Sell Pro
- PickyStory: Bundle All-In-One
- Unlimited Bundles & Discounts
- Upsell & Cross Sell
- Upsell Now - Free Upsell App
- Related Products by Tag
- Candy Rack
- Also Bought Cross Sell
- Sales Rocket
- Magic Bundle
- Bundles | Also Bought Together
- Conclusion
- FAQs
Frequently Bought Together
Most people have shopped on Amazon. If you look down on the product pages, you’ll notice the frequently bought together feature on their pages. This app, offers the same style for your customers on your website. This effortless way to upsell and cross sell has worked so well for Amazon. The great thing about this app, is that it takes very little time to setup and maintain. This is because the app uses code to calculate what products are bought together.
The app is really powerful and the customer can remove options in the bundle, and if you have variations, these can be displayed within the recommended product list. When the customer is ready to add the products to the cart, it takes just one click.
The app allows you to limit the number of recommendations with products, plus you can chose the location and position of the recommend widget on product pages. If you want to improve conversions, you can also apply a discount percentage to the basket if they take you up on the product bundles.
Frequently Bought Together Highlights:
- An amazing 30-day trial to test out the app to see if it is suitable for your store.
- Cross promoted products can have discounts applied to improve conversions.
- Show ratings of recommended products with other review apps.
- An option to skip cart and go directly to checkout page available.
Vitals
This isn’t just a recommended app for Shopify, there are forty other functions in this app that make it one of the most powerful available for Shopify. For instance, there is a wheel of fortune style app that allows you to gamify the shopping experience for your website visitors.
For the frequently bought together aspect of the app, this feature works the same as many others. Products are selected based on a number of factors and are displayed like on Amazon. This helps to improve conversions and revenue through cross-selling. With the other apps included in the bundle, you can certainly see some improvements in your stores performance.
Vitals Highlights:
- Forty apps to help you grow your Shopify store.
- Amazon-like frequently bought together app to help improve revenues.
- Includes SEO aspects to help you rank your website.
- Chat features to help you build trust between your store and customers.
Product Bundles by Mageworx
This Shopify app includes many features and is suitable for sellers who want to increase sales while satisfying customers.
Offer your customers Bundles Products, Cross-sell and Upsell, Buy X get Y, Frequently Bought Together, set a fixed or percentage automatic bundle discount.
You also get multi-language support for cross-sells & upsells, bundle products and product bundles.
And analytics for bundle products, product bundles, cross-sells & upsells, BOGO will help in analyzing sales.
Product Bundles by Mageworx Highlights:
- Multifunctional app that includes bundles, upsell & cross-sell, BOGO, Frequently Bought Together
- Analytics for built-in features
- Easy installation and customization
- Excellent support from developer
Also Bought • Recommendations
Another app that uses the Amazon model to offer recommended products to your product pages, this is a great app that includes lots of options for you. The system uses state-of-the-art analysis techniques to choose products that are suitable for recommendations. The factors that are factored into the analysis include sales history, new orders and any relevant product updates. The analysis is done in real-time, so any changes are automatically applied.
All recommendations are then displayed on the screen in the area you choose.
The developers of this app do allow you to choose the recommended products. However, the development team of this app, and so many others, do recommend that you let the automatic selection choose for you. Not only do you save time, but statistics show that automatically generated recommendations improve conversion.
Customers don’t have to add in the entire recommendations, they can add just one of the products. You can also limit the number of recommendations, so only the best products are used by the app.
Also Bought • Recommendations Highlights:
- Random products can be used when there isn’t enough information to form best recommendations.
- Show product ratings when you have a review app installed on your Shopify store.
- Limit the number of recommendations for your products.
- Allow website visitors to select variants of specific products when relevant.
Cross Sell Pro
Cross Sell Pro is a great little frequently bought together app for Shopify stores. It includes a built-in design that looks great as well as an automatic algorithm that is great for choosing what products to recommend automatically. Therefore, those who don’t have much coding skill or technical skill can be at ease using this free app. All it takes for you is to click on one button to add it to your Shopify store.
The customer will see the four top recommended products on the product pages. Each recommended product can have a star rating, and customers can choose variants of certain products. To help with the sales process, products can be added to the cart with a click of a button that is integrated into the widget.
In addition, there are great 3D functions that can be applied to the recommended products. This improves the attractiveness of the recommended products, draws attention to them on the page and helps improve uptake.
To keep the recommendations relevant, the algorithm checks every hour that the recommended products on offer are the best.
Cross Sales Pro Highlights:
- One click and it’s active on your website.
- Products can be added directly to the customer’s cart.
- Recommendations are updated every hour.
- Design works with any theme.
PickyStory: Bundle All-In-One
PickyStory: Bundle All-In-One is a must-have app for Shopify merchants to increase cart value in many upsell scenarios. The app combines product bundles and shop the look widgets to make it easier and efficient to sell multiple products to customers with only a single click. The app supports automated bundles which are similar to Amazon’s recommended products algorithm (“frequently bought together”), manual bundles, and shop the look packs.
The app helps maximize revenue across your store – showcase bundles and shop the look offerings to encourage customers to buy multiple combinations of products and increase your average order value (AOV). Merchants can create bundles and shop the look offerings with just a few clicks, attach unlimited discounts, and add them to product pages, cart, homepage, or any other page in their Shopify store.
The app is designed to work with any Shopify theme. No coding skills are needed from the merchant.
Add PickyStory: Bundle All-In-One to start upselling in less than 5 minutes.
Highlight features
- Amazon-like algorithm to automate smart bundle creation
- Bundles and Shop the Look in one app with unlimited discounts
- Detects and auto-apply your branding and style (fully customizable)
- Personal 24/7 support via live chat and email
Unlimited Bundles & Discounts
One of the big reasons why your visitors might not be willing to buy from you is that they don’t have discounts applied for their loyalty. This is where this app can help your eStore. Unlimited Bundles & Discounts allows you to set up groups of products and offer them at a discount.
This makes this app not as automatic as the other apps, but it does offer you more control, and you can increase the conversion rate by offering discounts. Discounts can be offered based on the product grouping, or the quantity of products that the customer is buying at one time.
There are many advantages of this app over some others on the market. For instance, some apps create duplicates of bundle variants, so this app ensures there are no duplicates. Another advantage is that this app doesn’t need to sync with your inventory, it is automatically done for you.
Plus, this app is mobile friendly, so you can continue to keep your store accessible to those millions of people who shop online via their smartphones.
Unlimited Bundles & Discounts Highlights:
- Compatible with any Shopify theme.
- Compatible with any inventory apps.
- Embed the product bundles on any page to improve sales of the bundles.
- Schedule bundles to appear at any time.
Upsell & Cross Sell
The also bought together aspect of running an ecommerce store is all about upselling and cross selling. That is why this app is worth a consideration as that is its only function. The app has several features that make it a great choice. This includes where the widget that recommends products sits on the product page. The add to cart button will also automatically match the call-to-action color that is used on your theme. This helps to improve integration of the app into your wider website.
For helping you to make the most of your recommendations app, there is great support. This can be really helpful if you’re struggling to install or use the app for the first time.
For customers, you can help them make decisions by avoiding decision fatigue by limiting the number of products recommended on a page. If there aren’t enough products to be recommended, then the app will randomly select other products.
Finally, you can display a discounted price to help push through sales and increase those order values.
Upsell & Cross Sell Highlights:
- Manually recommend products that you think are a good match.
- Limit the number of recommendations.
- Select the position of the recommend widget so it is in the right place.
- Allows customers to add more than one of the recommended products into their cart.
Upsell Now - Free Upsell App
This free app has lots of great features that can help you increase revenues generated by your eCommerce Shopify store. The app allows you to offer upsells that include buy-one-get-one-free, buy two and save 50% off a third, buy two and get a third for just $10, or you can show related products without a discount. These can be added as a popup at the cart or checkout.
The offers are made based on the cart of the current customers. And you have to manually add these offers into the system. However, this does give you complete control, which can be a good thing if you’ve got limited funds and want to ensure only the best selling/profitable products are promoted.
This free app is mobile friendly and so the offers will be visible regardless of the device the visitor is using.
Upsell Now – Free Upsell App Highlights:
- Choose start and end dates for upsell offers.
- Limit upsells to appear only on certain products.
- Discount bundles to improve uptake.
- A free app for your Shopify store.
Related Products by Tag
When you want to make recommendations, you need them to be relevant to what was originally purchased. There is no point making recommendations that aren’t compatible. This is where this app can be useful. It showcases products that are similar to the one that the customer is looking at. You can handpick items for each product and the customer can then add everything to the cart in one click. When the app makes the selection, it uses the tags in the products to determine which are the best.
There are four great layout options. This includes a drop down, grid, list and slider views. There are also various locations that you can choose as to where to place the frequently bought together information. This includes under the add to cart button, product description and near the product title. Other locations are possible, but this requires coding.
Related Products by Tag Highlights:
- Customize the look of the bought-together area with colors, titles and text.
- Display numerous products, the number is up to you.
- Looks great on all devices.
- Manual or automatic choosing of the products.
Candy Rack
Candy Rack is one of the top options for those looking to add revenue to their stores through upselling. It has a range of tools that are helpful in numerous ways. For one, there are AI-powered smart auto-upsells. Therefore, you don’t have to worry about choosing the products, the app will do it right without your input.
The app has a mobile-first design, allowing customers to use any device to shop on you website without getting errors or a slowdown. And you can customize the content and designs of any popup that you create on your website. There is a real-time preview of any changes and those who are use to coding can use custom CSS.
The loading times for any popups are perfect. This is thanks to the global CDN that asynchronously loads app scripts.
Candy Rack Highlights:
- Mobile first design, for better mobile performance.
- Integrates with numerous currency conversion apps, translation apps, page builders and more.
- Target your customers based on several different tags.
- Review performance with analytics.
Also Bought Cross Sell
If you like the style Amazon uses to promote product bundles, then this app is worth considering. The app uses past orders to create a list of products that have frequently been bought by other customers with the product that they’re currently looking at.
There are lots of customization options available for you. This includes how many products you want to display, the title, color and background settings. To check you’re happy with everything, there is a preview button.
Also Bought Cross Sell Highlights:
- Create a frequently bought together system just like Amazon.
- Easy to install and use.
- Can help to improve website’s revenues.
- Uses past orders to create the product recommendation listings.
Sales Rocket
With Sales Rocket you can upsell to customers during the checkout by suggesting other products that customers frequently buy together with their current product choice. You can bundle products together that are frequently bought at the same time. You can also include offers for purchasing products together.
You can also add pop up messages, like ‘ps you forgot your…’ at the checkout to highlight a product commonly bought alongside another.
With Sales Rocket there are loads of other functions including collecting product reviews, countdown timer, spin the wheel features and more. There are approximately 40 apps included within this one app.
Sales Rocket Highlights
- Encourage upsells and bundles
- Add discounts for buying more products.
- Lots of features to utilize
- Provide live customer support chat.
Magic Bundle
Magic Bundle is an app that can help you increase sales by suggesting products that are bundled together as a combination. You can offer a discount for purchasing more products. This app can be placed anywhere on your Shopify store and can be customized to suit your brand.
You can use bundles to show groups of products available on your Shopify store that are frequently bought together. Perhaps you have a cleaning supplies bundle on your store and encourage people to buy other household cleaning items that they might soon run out of that are frequently bought by other customers.
Magic Bundle Highlights
- Add emojis.
- Customize the language.
- An easy to display bundle anywhere on your store.
- Increase sales by recommending products that should be purchased together.
Bundles | Also Bought Together - Inactive
This app creates beautiful also-bought-by-customers features that will help you improve the value of orders. The app adds a section where it includes a couple of products that have been bought together previously, by checking past orders, and allows customers to add it to carts in just one click. If there are variants on products, these can be included for the customer to choose from.
The code is very clean and it follows Shopify’s recommendation to not edit a theme file. Nor does the app duplicate your product variants – this means that you don’t have to sync inventory on your website to ensure that you aren’t selling stock you don’t have. Customers will also not be able to apply extra discounts to bundles they’ve bought because the app uses discount codes with their creation.
The app is fast loading and is easy to set up. It only takes one click to get started and increase your sales today.
Bundles | Also Bought Together Highlights:
- Easy, one click install app that will be up-and-running in seconds.
- Beautiful front-end display that will impress guests to your website.
- Doesn’t edit your theme file, so you can change themes without having to re-install app.
- Great for businesses with hundreds of products.
Key Features of Frequently Bought Together Shopify Apps
Personalized Recommendations
In the world of e-commerce, personalization is important. Frequently Bought Together Shopify Apps are engineered to provide tailored suggestions, offering products that align with the customer’s preferences and shopping history.
These apps leverage advanced algorithms and AI to analyze shopping behaviors, ensuring that each recommendation is customized to resonate with the individual shopper. This level of personalization enhances the user experience, leading to increased customer satisfaction and loyalty.
Boosting Average Order Value
One of the primary objectives of Frequently Bought Together Apps is to augment the average order value. By strategically presenting customers with complementary products and bundles, these apps encourage the addition of more items to the shopping cart.
This not only increases the order value but also exposes customers to a wider product range, enhancing the shopping experience. The apps are designed to balance the art of upselling and cross-selling, ensuring that the recommendations are subtle yet effective.
AI Integration for Enhanced Accuracy
The integration of Artificial Intelligence is a hallmark feature of these apps. AI ensures that the recommendations are not random but are a result of intricate data analysis.
By evaluating patterns, behaviors, and trends, AI-powered Frequently Bought Together Apps offer suggestions that are highly likely to resonate with the customers. This level of accuracy ensures that the recommendations are relevant, leading to increased conversions and sales.
Real-Time Data Analysis
In the fast-paced world of e-commerce, real-time data analysis is crucial. Frequently Bought Together Apps are equipped to analyze data in real-time, ensuring that the recommendations are always updated and relevant.
This dynamic approach adapts to the evolving shopping behaviors and trends, ensuring that the customers are always presented with products that align with their current preferences and needs.
User-Friendly Interface
User experience is at the core of Frequently Bought Together Apps. These applications are designed to be user-friendly, ensuring that customers can easily navigate and explore the recommendations.
The interface is intuitive, with a focus on visual appeal and ease of navigation. This ensures that customers not only find value in the recommendations but also enjoy an enhanced shopping experience, leading to increased engagement and retention.
Challenges of Using Frequently Bought Together Shopify Apps
Data Privacy Concerns
One of the prevalent challenges associated with Frequently Bought Together Shopify Apps is the concern regarding data privacy. Customers are often wary of how their data is being used and stored.
We can address this issue by ensuring that all data handling practices are compliant with GDPR and other privacy regulations. Transparency in data usage and robust security protocols are our priority to build and maintain customer trust.
Algorithm Accuracy
The accuracy of the algorithms that power the recommendations is another challenge. Inaccurate suggestions can lead to a subpar user experience.
This can be mitigated by continuously refining algorithms, incorporating feedback, and adapting to evolving shopping trends. A team of experts must be dedicated to ensuring that the recommendations are precise, relevant, and enhance the shopping experience.
Integration Complexity
Integrating the apps into the existing e-commerce platform can sometimes be complex. Offering easy integration options that are compatible with various e-commerce platforms can streamline this process.
A support team must always be available to assist with the integration process, ensuring that it is seamless and does not disrupt the online store’s functionality.
Customization Limitations
Customization limitations can sometimes hinder the effectiveness of Frequently Bought Together Apps.
However, by offering highly customizable solutions that allow online retailers to tailor the appearance and functionality of the recommendations to align with their brand identity and specific needs, this flexibility ensures that the apps seamlessly blend with the online store’s aesthetics and enhance the overall user experience.
Performance Impact
The performance impact on the website’s loading speed is a concern for many online retailers. These apps are designed to be lightweight and efficient, ensuring that they do not affect the website’s performance.
Optimization for speed and efficiency is at the core of the development process, ensuring that the apps enhance the user experience without compromising the website’s loading speed.
Benefits of Using Frequently Bought Together Shopify Apps
Enhanced Customer Experience
Utilizing Frequently Bought Together Shopify Apps elevates the customer experience to unprecedented levels. Shoppers are presented with personalized product recommendations, making their shopping journey intuitive and enjoyable.
The apps curate a selection of items based on individual preferences and past purchases, ensuring each recommendation is tailored to the customer’s unique tastes and needs.
Increased Sales and Conversions
These apps are instrumental in boosting sales and conversion rates. By showcasing relevant product combinations, customers are encouraged to add additional items to their carts, leading to increased average order values.
The strategic placement of these recommendations prompts impulse purchases, directly contributing to enhanced revenue generation for online stores.
Efficient Inventory Management
Frequently Bought Together Apps also aid in efficient inventory management. By promoting products that are overstocked or seasonal, retailers can ensure optimal stock levels.
The apps’ intelligent algorithms identify and promote items that need to be sold faster, aiding in inventory turnover and reducing the costs associated with holding inventory.
Data-Driven Insights
The apps provide valuable data-driven insights that empower retailers to make informed decisions. Analyzing the patterns of frequently bought items offers a deeper understanding of customer preferences and behaviors.
These insights are instrumental for planning marketing strategies, optimizing product placements, and enhancing the overall store layout to align with customer inclinations.
Improved Customer Retention
Customer retention is bolstered as shoppers appreciate the personalized shopping experience offered by Frequently Bought Together Apps. The convenience of finding complementary products effortlessly enhances customer satisfaction.
Happy customers are more likely to return, fostering loyalty and long-term customer relationships that are vital for the sustained success of e-commerce businesses.
Conclusion: What Is The Best Frequently Bought Together App On Shopify?
There are many apps available that can help you to promote more products to visitors of your online store. The best frequently bought together app on Shopify is difficult to say. There are significant differences between many of them and it depends on your needs. What we can say, is that any of them will offer you an excellent chance to sell more of your products to existing customers, and improve profitability of your orders. Which app will you use?
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Is it possible to track the performance of the Frequently Bought Together app?
Yes, it is possible to track the performance of the Frequently Bought Together app. Many apps provide built-in analytics and reporting features that allow store owners to monitor the impact on sales, conversions, and customer engagement.
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Can these Frequently Bought Together apps be used on mobile versions of my Shopify store?
Yes, most Frequently Bought Together apps for Shopify are designed to be mobile-responsive, ensuring a seamless shopping experience on smartphones and tablets. Customers can view and purchase bundled products easily on the mobile version of your store.
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How do I install a Frequently Bought Together app on my Shopify store?
To install a Frequently Bought Together app on your Shopify store, visit the Shopify App Store, search for the desired app, and click “Add app.” Follow the on-screen instructions to integrate it into your store, customizing the settings as needed.
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Good article, but I would like to add more about applications from SpurIT, which I use now, are very convenient and make work easier.
Great article! We just launched a free app on Shopify with the goal of making it super easy to cross-sell products. We’d love to get your thoughts. Here’s the link: https://apps.shopify.com/free-simple-cross-selling
Thanks!