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How to Get More Customers for your Recommerce Brand
Last modified: June 24, 2024
When you’re a recommerce brand, you’ve got several advantages that can mean you can have high conversion rates. Recommercing is the process of selling previously sold items to customers, whether that is reselling stock that has been returned, reselling stock that has been used, refurbishment of old products or upcycling. These group of products has seen a huge increase in popularity over the recent years, and therefore you can earn big from this niche.
However, one of the biggest challenges that you’re going to have is to get more customers for your recommerce brand. This is because your product listings can be very dynamic, changing in an instance as you bring in new products or sell out of limited lines.
Therefore, you will need a new set of ways in which you can attract customers to your brand. Here are some of the best options that you have which are cost-effective and will help you generate interest.
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Social Media
Those who are recommercing are often very popular on social media sites. If you’re upcycling, you can have a lot of engagement on social media such as Instagram and Facebook. These very visual platforms allow you to publish content that shows the story of how you changed a product and showcase the finish item.
Or you can use social media to give advice, tips or just engage in conversation with audiences.
On Facebook, you should be publishing at least one or two updates per day. If you’re going to be using Instagram, you need to publishing between three and five updates per day. You will get a lot of interaction on these platforms.
In addition, you can start to use video platforms like TikTok and YouTube that allow you to showcase the process of upcycling in a video that can then be used on your website, the video sharing platforms and other social media updates.
SEO
SEO is another important aspect for you to build traffic to your website. Your biggest problem will be that you will struggle to get unique products to be listed easily on search engines very easily. Instead, you need to think about your wider website and what content audiences will want to read.
Research has shown that blogging can be very helpful here. Websites that publish more than 15 blog posts per month will get more traffic, leads, and sales than those that don’t blog at all. In addition, you can use blogs to show your expertise and more.
You can improve your SEO with some good apps as well.
Email Marketing
Another focus is email marketing. You should use apps like Vitals to create several opt-in forms and popups on your website to collect email addresses. You can then send them various emails a month to help promote your website and the latest products that you have online.
Email marketing is one of the best-selling platforms for digital marketing. For every $1 that you spend on email marketing, you are likely to get about $38 and $44 in return.
Enhancing Your Brand’s Recommerce Strategy
Digital Marketing Adaptations
To thrive in recommerce, adapting your digital marketing strategy is crucial. Embrace the AIDA model: Attention, Interest, Desire, Action. Capture attention with unique, engaging content.
Spark interests by highlighting the uniqueness and value of your products. Create desire through compelling storytelling and visuals. Finally, drive action with clear, persuasive calls to action.
Expanding Customer Reach
Expand your customer base by tapping into various market segments. Cater to fashion enthusiasts seeking innovative, seasonal items and those preferring timeless, pre-loved pieces.
This dual approach not only broadens your audience but also enhances brand visibility both online and offline.
Sustainable Practices and Gen Z Appeal
Align with the growing demand for sustainability, especially among Gen Z consumers. Implement practices that extend product lifecycles, reuse materials, and promote ethical consumption.
This not only appeals to environmentally conscious consumers but also positions your brand as a forward-thinking leader in sustainable fashion.
Maximizing Sales and Engagement to Get More Customers
Unique Product Offerings
Differentiate your inventory by offering unique, hard-to-find items. This exclusivity attracts customers seeking distinctive products and fosters brand loyalty.
Offline Sales Opportunities
Explore offline sales channels like garage sales, flea markets, or consignment in brick-and-mortar stores. This diversifies your sales platforms and reaches customers who may not have discovered you online.
Building Strong Customer Relationships
Focus on building lasting customer relationships. Engage in post-purchase activities, offer exclusive deals to repeat customers, and develop loyalty programs.
This not only boosts retention but also strengthens your brand’s credibility and trustworthiness.
To effectively get more customers for your recommerce brand, consider implementing an effective returns policy. A clear, customer-friendly policy can attract new buyers who might be hesitant about purchasing pre-owned items. At the same time, strive to encourage fewer returns by providing detailed product descriptions, high-quality images, and transparent information about the item’s condition.
Conclusion: How to Get More Customers for your Recommerce Shopify Brand
When it comes to recommercing on Shopify, you need to attract audiences and customers to your website. The three main efforts should be on email marketing, search engine optimization and social media. Using these can help you generate revenue and improve the lifetime value of your customers, regardless of what you sell, whether it is used furniture or second hand book.
Additionally, optimizing your Shopify business operations specifically for recommerce can significantly improve your ability to attract and retain customers. This includes streamlining your inventory management, creating efficient processes for product evaluation and refurbishment, and ensuring your customer service is tailored to the unique needs of recommerce shoppers.
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Can offering a warranty increase sales for recommerce brands?
Offering a warranty can significantly boost customer confidence. It assures customers of the quality and reliability of your products, potentially increasing sales and customer loyalty.
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How can a recommerce brand leverage influencer marketing?
Partner with influencers who align with your brand values. Their endorsements can reach a wide audience, driving traffic and sales by showcasing your products to their followers.
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How can customer reviews boost recommerce brand sales?
Positive customer reviews build trust and credibility. Encourage satisfied customers to leave reviews, showcasing these on your website and social media to attract new customers and increase sales.
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