ReelUp, listed on the App Store as ReelUp Shoppable Videos and Reels, is a shoppable-video app for Shopify that turns TikTok and Instagram clips into on-store video that shoppers can buy from. It imports reels, stories and feed videos, then plays them as carousels, stories and product-page widgets with the products tagged inside. It holds a 4.9/5 rating from 299 on the Shopify App Store, and in our detection data it runs on 0.9% of the 3.5M+ Shopify stores we track.

The verdict upfront: ReelUp is one of the stronger-rated ways to put social video on a Shopify store, and pulling existing TikTok and Instagram content in means you are not filming for the site from scratch. The honest catch is that video only earns its place when your products sell on demonstration or styling, and the view-based pricing means a high-traffic store can climb the plans quickly, so the test is whether video actually lifts your conversion, not the rating.

Key Takeaways
1
ReelUp is a shoppable-video app that imports TikTok and Instagram reels, stories and videos, then plays them on the store as carousels, stories and product-page widgets with products tagged for checkout.
2
It holds a 4.9/5 rating from 299 on the Shopify App Store and runs on 0.9% of the Shopify stores in our dataset.
3
Pricing runs Free, or from $29.99/mo, and the paid tiers are metered by monthly video views, so cost scales with traffic rather than catalogue size.
4
Stores running ReelUp pair it with conversion-focused themes and a content-heavy app stack, the fingerprint of brands that already market with social video.
5
Suited to stores whose products sell on demonstration, styling or unboxing; a plain catalogue of commodity items rarely needs it.

See ReelUp on the Shopify App Store

What is ReelUp?

ReelUp is a video-commerce app built around content you already have. Instead of asking you to shoot video for the storefront, it imports clips from TikTok and Instagram, including reels and stories, and republishes them on the store as shoppable video. Each clip can carry tagged products, so a shopper watching a styling video or an unboxing can add the item without leaving the player. The videos appear as an autoplay carousel, as an Instagram-style stories strip, or placed directly below the add-to-cart button on a product page.

The point is to move the proof that already converts on social onto the page where the purchase happens. Made by ReelUp LTD, the app plays video with autoplay across devices, keeps the clips indexable for video SEO, and reports views and engagement so you can see which content pulls its weight. Here is how widely ReelUp is detected across Shopify stores.

0.9%
Share of stores in our dataset
9.0
Avg apps on their stores

Based on Shopify stores in our dataset · Last updated October 12, 2026.

How popular is ReelUp on Shopify?

ReelUp runs on 0.9% of the Shopify stores in our dataset, a modest slice that fits a category most stores treat as optional. Shoppable video is a deliberate addition, usually made by brands that already produce social content and want it working on the storefront, not a default install every new shop reaches for.

Where it stands out is quality of fit rather than sheer reach. The App Store rating, 4.9/5 from 299, is high for the video category, which points to an app that installs cleanly and does what it claims for the stores that choose it. Adoption is narrow, but among video-led brands it is a considered pick.

#4 Image & Video app
Reelup Shoppable Videos Reels ranks #4 among Image & Video apps in our dataset.
1.6x more used than Whatmore Shoppable Videos
Stores in our dataset use Reelup Shoppable Videos Reels 1.6 times more than Whatmore Shoppable Videos, the next Image & Video app in the ranking.
Most paired with Dawn
15.4% of the stores running Reelup Shoppable Videos Reels in our dataset use the Dawn theme.

Based on Shopify stores in our dataset · Last updated October 12, 2026.

What does ReelUp do?

ReelUp’s job is to turn social video into store content that sells, and it covers the main pieces in one app:

  • Import from TikTok and Instagram. Pull in reels, stories and feed videos you have already posted, rather than filming new content for the site.
  • Shoppable tagging. Attach products to a clip so a shopper can add to cart straight from the video player.
  • Multiple widget styles. An autoplay video carousel, an Instagram-style stories strip, and videos placed below the add-to-cart button on product pages.
  • Autoplay across devices. A player tuned to start on mobile and desktop without slowing the page to a crawl.
  • Video SEO. Markup that keeps the videos eligible to surface in search rather than hiding them from crawlers.
  • Analytics. View and engagement reporting so you can see which clips drive watch time and clicks.

The common thread is reuse: the content exists on social already, and ReelUp puts it to work on the page where a visitor is deciding whether to buy.

What ReelUp costs on Shopify

ReelUp’s pricing on the Shopify App Store runs Free, or from $29.99/mo, with a free tier for a small number of monthly video views and paid plans that step up as views grow. The important detail is that the plans are metered by views, not by catalogue size, so a high-traffic store can move up the tiers faster than a quiet one with the same number of videos. Read the free tier as a trial to prove video lifts conversion before the view count pushes you onto a paid plan.

Is ReelUp worth it?

For a store whose products sell on demonstration, styling or unboxing, yes. Reusing TikTok and Instagram content means the social proof that already works off-site starts working on the product page too, and the shoppable tagging shortens the path from watching to buying. The free tier lets you prove the lift before the view count pushes you onto a paid plan.

Where it pays back less is a catalogue of commodity or purely functional items that video does little to explain. A clip adds nothing to a product a shopper already understands from a photo and a spec, and the view-metered pricing means a busy storefront pays for reach whether or not the video converts. The honest test is your own conversion on pages with video versus without, not the star rating.

Which themes run with ReelUp?

Because we detect both themes and apps, we can see the company ReelUp keeps. Its most-common theme is Shopify’s free Dawn, followed by conversion-focused premium themes, the storefronts of brands that already invest in how their products are shown. Here are the themes most commonly running it.

Dawn: 15.4%Dawn15.4%Prestige: 5.2%Prestige5.2%Impact: 4.2%Impact4.2%Horizon: 4.1%Horizon4.1%Ella: 4.1%Ella4.1%Impulse: 3.5%Impulse3.5%Minimog OS 2.0: 3.1%Minimog OS 2.03.1%Be Yours: 3.1%Be Yours3.1%Kalles: 2.6%Kalles2.6%Palo Alto: 2.5%Palo Alto2.5%
RankTheme% of stores
1Dawn15.4%
2Prestige5.2%
3Impact4.2%
4Horizon4.1%
5Ella4.1%
6Impulse3.5%
7Minimog OS 2.03.1%
8Be Yours3.1%
9Kalles2.6%
10Palo Alto2.5%

Last updated October 12, 2026.

That mix points at the buyer: direct-to-consumer brands running polished themes that suit rich media and already lean on content to sell. For the full breakdown of themes, paired apps and store types, see the live ReelUp usage statistics.

What kinds of stores use ReelUp?

ReelUp stores skew toward fashion, beauty, accessories and other categories where styling, fit and demonstration drive the decision, the places a short video answers a question a photo cannot. Those are the catalogues where shoppable clips carry real weight at the point of purchase.

The app stack around it tells the same story. Stores running ReelUp tend to pair it with reviews, email and other conversion tools, the kit of a brand actively working on how each visit performs. Social video fits into that wider effort to turn attention into orders, which is why it shows up on content-minded stores rather than bare-bones catalogues.

Video pricing is metered by views, not products

The detail to weigh with ReelUp is the view-based pricing. A free plan covers a small monthly view count, and the paid tiers step up from there, so a high-traffic store can climb the plans quickly even with only a handful of videos. Treat the free tier as a test: add shoppable video to your busiest product pages, watch whether conversion actually moves, and let that decide which plan the traffic justifies. The rating tells you the app works; only your own numbers tell you video works for your store.

ReelUp vs the alternatives

Shoppable video sits next to a few other content tools we track, so it helps to place ReelUp against them. Instafeed is the closest neighbour for pulling Instagram content onto the store, though it leans toward feed galleries rather than tagged, shoppable video. Loox comes at visual proof from the reviews side, collecting customer photos and videos rather than your own social clips. ReelUp’s edge is taking the reels and stories you already post and making them buyable in place. For the wider picture, our guide to top-rated Shopify apps covers the tools most-installed on real stores.

ReelUp pros and cons

Pros

  • High App Store rating for the video category, on a solid review base
  • Reuses TikTok and Instagram content instead of requiring new filming
  • Shoppable tagging lets shoppers buy from inside the player
  • Several widget styles: carousel, stories strip, and below the add-to-cart button
  • Free tier lets you test video before paying

Cons

  • Pricing is metered by monthly views, so a high-traffic store climbs the tiers fast
  • Adds little for commodity or purely functional catalogues
  • Returns depend on whether your products sell on demonstration
  • Another script on the page, so watch its effect on load

Who should use ReelUp?

Reach for ReelUp if you already post on TikTok or Instagram and sell products that video explains better than a photo, styling, fit, texture, an unboxing. For that store, moving reels and stories onto the product page puts proven content where the purchase happens, and the shoppable tagging keeps the shopper in the flow from watching to buying.

Skip it if your catalogue is commodity or functional and your traffic is high, where video adds little and the view-metered pricing works against you. In that case the money is better spent on tools that match how your products actually sell. Match the app to whether video earns attention for what you stock.

Our verdict

ReelUp is our pick for content-led Shopify brands that already produce social video and want it selling on the storefront, not just on TikTok and Instagram. The rating is high for the category, and reusing existing reels and stories keeps the setup light. The catch is pricing metered by views, so prove the conversion lift on your busiest pages before the traffic pushes you up a tier. If video is how your products sell, ReelUp is built to put it to work.

See ReelUp on the Shopify App Store