Reelup Shoppable Videos Reels runs on 0.9% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see app trends.
Reelup Shoppable Videos Reels is a Shopify app used by 0.9% of the Shopify stores in our dataset. The figure reflects the app detected on live storefronts, not App Store install counts.
We may earn a commission if you buy through this link, at no extra cost to you. It never affects the numbers on this page.
Reelup Shoppable Videos Reels has held steady at about 0.9% of the stores scanned each month in recent months. See all Shopify trends →
ReelUp Shoppable Videos & Reels adds a video-first discovery layer on top of a Shopify storefront: autoplay reels, UGC pulled from Instagram and TikTok, product-tagged carousels and a stories bar across the site. It is a Built for Shopify app with a credible rating from a mid-sized review base, and the dataset below shows the kinds of stores reaching for it: catalogs run well above the Shopify average and app stacks run above it too, which is the signature of merchants treating video as one slot in a bigger conversion stack rather than the only lever.
The top theme list is broad. Shopify's own free themes sit alongside the premium branded shelf that fashion and lifestyle DTC stores favor, which tracks with ReelUp's own positioning as a video gallery for product discovery, where the brand's hero imagery already does heavy lifting and the videos pull a social-feed-shaped audience into product pages. Pricing ladders by monthly view volume rather than by catalog size, so stores can start on the free tier to validate whether a video widget moves their numbers before paying for scale.
Who it's for: fashion, apparel and branded-DTC stores where product shots already carry the sale and video shoppable layers (TikTok and Reels pulled in) extend the shelf without rebuilding it.
What the data says about the fit: average app stacks run above the Shopify norm and catalog sizes run large, which places ReelUp in merchants that already have a conversion stack and are adding video to it, not replacing anything with it.
Theme pairing: the top theme list splits between Shopify's free themes (Dawn, Horizon) and the premium branded shelf (Prestige, Ella, Impulse, Minimog, Be Yours, Kalles, Palo Alto); either flavor works, with the branded themes carrying the hero imagery and editorial sections that let a video widget sit naturally rather than feel bolted on.
What to pair it with: video reviews (Loox or Judge.me's video option) to feed real customer footage into the gallery, a page builder (PageFly or GemPages) if the home and landing pages need video sections the stock theme does not expose, and attribution that reports on video widget interactions so the paid tier can be justified before scaling.
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
Judge.me Product Reviews App
Product reviews |
58.6% | |
| 2 |
Klaviyo
Email Marketing |
35.3% | |
| 3 |
Loox ‑ Product Reviews App
Product reviews |
26.7% | |
| 4 |
Recharge
Subscriptions |
17.7% | |
| 5 |
Instafeed ‑ Instagram Feed
Marketing - Other |
14.5% | |
| 6 |
Yotpo
Product reviews |
11.8% | |
| 7 |
PageFly ✦ AI Page Builder
Page builder |
10.1% | |
| 8 |
Triplewhale
Analytics |
9.8% | |
| 9 |
Rebuy Personalization Engine
Checkout - Other |
9.4% | |
| 10 |
Swym Wishlist
Wishlists |
8.5% |
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
15.4% | |
| 2 | Prestige |
5.2% | |
| 3 | Horizon |
4.1% | |
| 4 | Ella |
4.1% | |
| 5 | Impact |
4.0% | |
| 6 | Impulse |
3.6% | |
| 7 | Minimog OS 2.0 |
3.1% | |
| 8 | Be Yours |
3.1% | |
| 9 | Kalles |
2.7% | |
| 10 | Palo Alto |
2.6% |
Store owners can request removal of their domain from example listings.
This figure comes from live detection: we scan Shopify storefronts and read the apps each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
Free to cite and republish with a link to shopthemedetector.com. Use these figures in articles, reports, and marketing pages. No permission request needed. Quote the date you read the page, since the numbers recompute daily.
ShopThemeDetector, "Reelup Shoppable Videos Reels Shopify app usage statistics", 2026. https://shopthemedetector.com/shopify-apps/reelup-shoppable-videos-reels