Baseline Shopify Theme — Usage Statistics
Baseline runs on 0.3% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
Baseline is a Shopify theme used by 0.3% of the Shopify stores in our dataset. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 910 — the number Baseline stamps into every store that installs it.
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Baseline adoption trend
Baseline has held steady at about 0.3% of the stores scanned each month in recent months. See all Shopify trends →
Baseline speed & Core Web Vitals
Across 138 real Baseline stores, 95% pass Google’s Core Web Vitals (median LCP 1.3s). Filtered to stores running only a few apps, that rises to 95.7%, isolating the theme’s own speed from the apps merchants pile on.
Baseline is a design-led theme from Switch, built around a brutalist, editorial look: hard grids, graphic lines, modular blocks, and restrained mono palettes. It suits brands that treat the storefront as part of the product, think fashion labels, art and design objects, and curated home goods. The layouts are text-centric, so a brand with a story to tell has room to tell it without the page feeling cluttered.
Flexibility is the theme's core pitch. Products can sit center stage or off to one side, and five presets give distinct starting points, from loud and graphic to quiet and minimal. Recent releases have added a standalone newsletter section and layout options that keep the design tidy on smaller screens. Baseline is a one-time purchase from Switch rather than a monthly plan, so the cost is fixed once you buy.
Speed is a genuine strength. Baseline's real-world Core Web Vitals sit near the top of what themes achieve, with a fast median LCP even on stores carrying a normal app load. For a visually rich, image-forward design, that is rare.
Merchant sentiment is close to unanimous. Reviews are overwhelmingly positive with almost no complaints, and the recurring note is fast, hands-on support from the Switch team, which counts for a design-heavy theme where you will want customization help.
The look is opinionated, and that is the point. Baseline rewards brands that lean into an editorial, gallery-like feel. A store that wants a soft, conventional ecommerce look will find it a strong style to work against rather than with.
Adoption is still modest, so it is a considered pick, not a default. Design-forward brands willing to invest in a distinct identity get a lot from it; a first-time merchant who wants a safe, familiar layout may prefer something more neutral.
Top apps used on Baseline stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Klaviyo
Email Marketing |
51.5% | |
| 2 |
 Loox ‑ Product Reviews App
Product reviews |
15% | |
| 3 |
 Judge.me Product Reviews App
Product reviews |
13.6% | |
| 4 |
 Countdown Timer
Countdown timer |
12.6% | |
| 5 |
 Recharge
Subscriptions |
9.6% | |
| 6 |
 Paypal
Checkout - Other |
9% | |
| 7 |
 Triplewhale
Analytics |
8% | |
| 8 |
 Rebuy Personalization Engine
Checkout - Other |
6.6% | |
| 9 |
 Yotpo
Product reviews |
6.6% | |
| 10 |
 Hotjar Install
Analytics |
6.3% |
Store types using Baseline
By business model
- Subscription 10%
- Print on Demand 3%
- Dropshipping 3%
- Multichannel & Marketplaces 2.7%
- Wholesale / B2B 1.7%
By what they sell
- Apparel & Accessories 68.6%
- T-Shirts 37.5%
- Home & Garden 18%
- Food, Beverages & Tobacco 15.5%
- Clothing 8.5%
- Health & Beauty 8.1%
Examples of stores running Baseline
- blabliblulife.com
- borntostandout.com
- pfcandleco.com
- borderlineofficial.com
- loxandchain.com
- projectcaprii.com
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Baseline Shopify theme?
How fast is the Baseline Shopify theme?
How much does the Baseline Shopify theme cost?
Which apps do Baseline stores use most?
Is the Baseline Shopify theme any good?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
Citing this data
Free to cite and republish with a link to shopthemedetector.com. Use these figures in articles, reports, and marketing pages. No permission request needed. Quote the date you read the page, since the numbers recompute daily.
ShopThemeDetector, "Baseline Shopify theme usage statistics", 2026. https://shopthemedetector.com/shopify-themes/baseline
