Craft Shopify Theme — Usage Statistics
Craft runs on 0.6% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
#25 most-used theme in our datasetCraft is a Shopify theme used by 0.6% of the Shopify stores in our dataset, ranking #25 among all themes we track. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 1368 — the number Craft stamps into every store that installs it.
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Craft adoption trend
Craft has held steady at about 0.6% of the stores scanned each month in recent months. See all Shopify trends →
Craft speed & Core Web Vitals
Across 133 real Craft stores, 85.7% pass Google’s Core Web Vitals (median LCP 1.4s). Filtered to stores running only a few apps, that rises to 85%, isolating the theme’s own speed from the apps merchants pile on.
Craft is a free theme from Shopify built for makers, artisans, and small-batch brands. It is made for stores that sell handmade or crafted goods and want to tell the story behind them, not just list products. Its editorial sections give room for maker bios, process photos, and the details a craft buyer cares about. It suits a small, curated catalog with a strong point of view more than a large, fast-moving store.
Because it ships free with Shopify, Craft is a low-risk way to launch a story-led store. It runs on Shopify's OS 2.0, so sections and blocks are editable on every page without code. It leans on clean typography and generous white space, which puts the product and its story front and center. The trade-off is scope. Craft is light on built-in merchandising, filtering, and conversion features, so a growing store tends to add apps or move to a paid theme.
Where it shines: Craft is made for makers. If you sell handmade or small-batch goods and want the story to lead, its editorial sections do that gracefully, and it costs nothing to start. For a new artisan brand, it is a genuinely good starting point.
The trade-off: It is a free theme built for a narrow job. Craft is light on filtering, merchandising, and conversion tools, so it is easy to outgrow. Its store owners run very few apps, which fits its simplicity but also signals it is not built to scale.
Best fit: Small, curated, story-led brands: handmade goods, ceramics, art, jewelry, and craft food. If you have a focused range and a strong maker story, Craft frames it well.
Before you commit: Read Craft's low review score in context. It ships free on stores that pick it from Shopify's set, so its reviews fill with people who outgrew it, not with broken code. It is a fine free base for a small store, but if you expect to scale or need built-in selling features, plan to move to a paid theme.
Top apps used on Craft stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Judge.me Product Reviews App
Product reviews |
34.9% | |
| 2 |
 Klaviyo
Email Marketing |
16.2% | |
| 3 |
 Loox ‑ Product Reviews App
Product reviews |
10.4% | |
| 4 |
 Recharge
Subscriptions |
8.9% | |
| 5 |
 Countdown Timer
Countdown timer |
7.6% | |
| 6 |
 PageFly ✦ Landing Page Builder
Page builder |
6.3% | |
| 7 |
 Shopify Inbox
Support - Other |
6% | |
| 8 |
 Omnisend Email Marketing & SMS
Email Marketing |
5.3% | |
| 9 |
 Swym Wishlist
Wishlists |
3.9% | |
| 10 |
 Instafeed ‑ Instagram Feed
Marketing - Other |
3.8% |
Store types using Craft
By business model
- Subscription 9.1%
- Print on Demand 3.2%
- Wholesale / B2B 3.2%
- Dropshipping 3.2%
- Multichannel & Marketplaces 2%
By what they sell
- Apparel & Accessories 44%
- Home & Garden 35.1%
- Food, Beverages & Tobacco 18.6%
- Health & Beauty 17.9%
- T-Shirts 9.8%
- Jewelry 8.2%
Examples of stores running Craft
- shrishtijewels.in
- brillarecouture.com
- jongmanmode.nl
- sundayaus.com
- velvourshop.com
- astore.pk
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Craft Shopify theme?
How fast is the Craft Shopify theme?
How much does the Craft Shopify theme cost?
Which apps do Craft stores use most?
Is the Craft Shopify theme any good?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
