Trade runs on 0.6% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
#26 most-used theme in our datasetTrade is a Shopify theme used by 0.6% of the Shopify stores in our dataset, ranking #26 among all themes we track. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 2699 — the number Trade stamps into every store that installs it.
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Trade has held steady at about 0.6% of the stores scanned each month in recent months. See all Shopify trends →
Across 121 real Trade stores, 74.3% pass Google’s Core Web Vitals (median LCP 1.6s). Filtered to stores running only a few apps, that rises to 83.1%, isolating the theme’s own speed from the apps merchants pile on.
Trade is a free theme from Shopify built specifically for wholesale. It is made for businesses that sell to other businesses in volume, where buyers order in bulk, know what they need, and want a fast, functional path to checkout. It suits B2B and trade catalogs, like supplies, parts, and materials, more than a consumer boutique or a lifestyle brand.
Because it ships free with Shopify, Trade is a low-cost way to launch a wholesale store. It runs on Shopify's OS 2.0, so sections are editable on every page without code. It leans on quick ordering, clear navigation, and layouts that favor efficiency over mood, which is what a bulk buyer wants. The trade-off is polish. Trade is built to be functional, not to impress, so a consumer or design-led brand will find it plain.
Where it shines: Trade does one job well: moving a bulk buyer through a large catalog to a fast checkout. For a wholesale or B2B store, its ordering and navigation beat a prettier theme built for browsing, and it costs nothing to start.
The trade-off: It is a free theme with a narrow purpose. Trade is plain by design and light on the merchandising and storytelling tools a consumer brand wants. Its store owners run very few apps, which fits its simplicity but also shows it is not built for a polished retail experience.
Best fit: Wholesale and B2B stores: suppliers, distributors, trade catalogs, and businesses selling parts, materials, or goods in bulk. If your customers order by the case and shop by spec, this is your lane.
Before you commit: Read Trade's low review score in context. It ships free on stores that pick it from Shopify's set, so its reviews fill with people who tried it and moved on, not with broken code. It is a solid free base for a wholesale catalog, but a consumer-facing or design-led brand will outgrow it, and may want a paid theme from the start.
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
Judge.me Product Reviews App
Product reviews |
30.4% | |
| 2 |
Recharge
Subscriptions |
13.1% | |
| 3 |
Klaviyo
Email Marketing |
12.3% | |
| 4 |
Loox ‑ Product Reviews App
Product reviews |
12.2% | |
| 5 |
Countdown Timer
Countdown timer |
8.4% | |
| 6 |
Shopify Inbox
Support - Other |
6.8% | |
| 7 |
PageFly ✦ Landing Page Builder
Page builder |
6.2% | |
| 8 |
Releasit Cod Form
Pay later |
5% | |
| 9 |
Swym Wishlist
Wishlists |
4.9% | |
| 10 |
Smart SEO AI & Image Optimizer
SEO |
4.3% |
Store owners can request removal of their domain from example listings.
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →