Envy Shopify Theme - Usage Statistics
Envy runs on 0.2% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
Envy is a Shopify theme used by 0.2% of the Shopify stores in our dataset. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 411 - the number Envy stamps into every store that installs it.
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Envy adoption trend
Envy has held steady at about 0.1% of the stores scanned each month in recent months. See all Shopify trends →
Envy speed & Core Web Vitals
Across 117 real Envy stores, 72.8% pass Google’s Core Web Vitals (median LCP 1.7s). Filtered to stores running only a few apps, that rises to 75.6%, isolating the theme’s own speed from the apps merchants pile on.
Envy is a paid Shopify Theme Store theme built around bohemian, lifestyle and home-and-garden aesthetics, with pre-set layouts that lean into textural imagery, warm palettes and editorial storytelling. It is one of the older Theme Store options that has grown up alongside its buyers, and it still fits brands that want a distinctive, story-first shop without a wholesale redesign.
The stores that adopt it show a clear performance-marketing profile in our dataset. Klaviyo email leads the app stack, review tools sit above the platform average, and personalization, page-builder and subscription apps show up on a meaningful share too. Real-world Core Web Vitals pass rates are decent, and stronger still on the lightly-loaded cohort, which suggests the theme's own code has more headroom than the typical merchant setup lets through.
Where it fits: Envy fits established lifestyle, home-and-garden, boho fashion and craft-adjacent brands with a real product library and a paid-acquisition motion. The theme's editorial cards, textured hero sections and generous spacing suit merchandising that leans on imagery and story more than raw catalog size.
The trade-off: Envy stores run above-average app stacks. The theme covers layout and aesthetic well, but the merchandising layer (reviews, subscription flow, personalization, page-builder variants) is bolted on with apps rather than shipped inside the theme. Speed can drift if the app stack is not curated.
Ideal store: A mid-catalog DTC brand running Klaviyo email hard, layered reviews (Judge.me or Loox), and often a subscription or replenishment component. Lifestyle categories (candles, boho apparel, home goods, wellness, craft-adjacent food and beverage) are the natural fits.
Before you commit: The lightly-loaded cohort in the panel below is a better indicator of what the theme can do than the all-stores number. Real Core Web Vitals headroom sits waiting for a merchant who curates their app stack. If speed is a ranking factor for your store, test the theme on your real apps and traffic before switching.
Top apps used on Envy stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Klaviyo
Email Marketing |
50.5% | |
| 2 |
 Judge.me Product Reviews App
Product reviews |
28.5% | |
| 3 |
 Loox ‑ Product Reviews App
Product reviews |
15.5% | |
| 4 |
 PageFly ✦ AI Page Builder
Page builder |
13.0% | |
| 5 |
 Rebuy Personalization Engine
Checkout - Other |
12.5% | |
| 6 |
 Shopify Inbox
Support - Other |
11.0% | |
| 7 |
 Recharge
Subscriptions |
11.0% | |
| 8 |
 Swym Wishlist
Wishlists |
9.5% | |
| 9 |
 Yotpo
Product reviews |
9.0% | |
| 10 |
 Hotjar Install
Analytics |
8.5% |
Store types using Envy
By business model
- Subscription 13.5%
- Wholesale / B2B 7.5%
- Multichannel & Marketplaces 4.5%
- Dropshipping 1.5%
- Print on Demand 1.5%
By what they sell
- Apparel & Accessories 57.9%
- Health & Beauty 18.4%
- Home & Garden 18.4%
- Food, Beverages & Tobacco 18.4%
- Jewelry 14.7%
- T-Shirts 11.6%
Examples of stores running Envy
- fashionflare.pk
- studs.com
- colishco.com
- pashajewelry.com
- labelrose.it
- gutology.co.uk
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Envy Shopify theme?
How fast is the Envy Shopify theme?
How much does the Envy Shopify theme cost?
Which apps do Envy stores use most?
Is the Envy Shopify theme any good?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
Citing this data
Free to cite and republish with a link to shopthemedetector.com. Use these figures in articles, reports, and marketing pages. No permission request needed. Quote the date you read the page, since the numbers recompute daily.
ShopThemeDetector, "Envy Shopify theme usage statistics", 2026. https://shopthemedetector.com/shopify-themes/envy
