Madrid runs on 0.1% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
Madrid is a Shopify theme used by 0.1% of the Shopify stores in our dataset. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 2870 — the number Madrid stamps into every store that installs it.
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Madrid has held steady at about 0.1% of the stores scanned each month in recent months. See all Shopify trends →
Across 53 real Madrid stores, 85.1% pass Google’s Core Web Vitals (median LCP 1.4s). Filtered to stores running only a few apps, that rises to 87.5%, isolating the theme’s own speed from the apps merchants pile on.
Madrid is a paid Shopify theme from Apparent Collective, sold as five preset styles under a single license. It reads as a clothing-first theme on the Shopify Theme Store but slots equally well into home-goods and general large-catalog merchants, with layouts that lean slightly editorial without giving up faceted filtering or dense collection pages.
On real Shopify traffic, Madrid runs at the top of the speed distribution: most of its stores pass Core Web Vitals, and the picture improves further on stores that keep the app stack light. Its Theme Store rating is strong on a credibly-sized sample of reviews, though the theme is newer and its install base is smaller than the mainstream premium picks.
Where it fits
Madrid is at home on clothing, apparel and accessories stores, and slots naturally into home-goods, jewelry and lifestyle catalogs. The five presets shift the visual accent (softer, denser, more editorial) while keeping the same underlying structure, so a store gets stylistic range without giving up the catalog-first bones. There is a slight premium lean in the presets that suits a considered-price brand more than a heavy-discount storefront.
The trade-off
One paid license covers the theme and every preset, which keeps the ongoing cost predictable. In return, the theme is opinionated toward large photography and clean layouts, so stores that sell on aggressive discount messaging or need banner-heavy home pages will fight the design more than they benefit from it. The install base is smaller than the widely-adopted premium themes, which means fewer third-party walkthroughs and less chance an agency you approach has customized it before.
Ideal store
Clothing, apparel and accessories brands in the small-to-mid catalog range, and home-goods or jewelry merchants that want a photography-forward store without the dense feel of a marketplace theme. The mix of catalog-first bones and mildly editorial presets fits a store selling on considered choice rather than sheer volume. Larger merchandisers with thousands of active SKUs are usually better served by a theme built specifically for filtering density.
Before you commit
Preview each of the five presets against your own product photography rather than the demo shots, and stress-test the mobile collection filtering, since a broad-purpose theme has to hold up on many category shapes. Then look at your app stack against the live speed card below: Madrid's own code is fast, but real stores lose ground as apps stack on top. Plan on a lean stack at launch and prune before adding heavy apps, so the theme's speed advantage survives into production.
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
Klaviyo
Email Marketing |
40.7% | |
| 2 |
Judge.me Product Reviews App
Product reviews |
19.3% | |
| 3 |
Loox ‑ Product Reviews App
Product reviews |
18.6% | |
| 4 |
Yotpo
Product reviews |
10.7% | |
| 5 |
PageFly ✦ AI Page Builder
Page builder |
8.6% | |
| 6 |
Swym Wishlist
Wishlists |
8.6% | |
| 7 |
Recharge
Subscriptions |
7.9% | |
| 8 |
Trustpilot
Marketing - Other |
6.4% | |
| 9 |
Triplewhale
Analytics |
6.4% | |
| 10 |
Gorgias
Support - Other |
5.7% |
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This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
Free to cite and republish with a link to shopthemedetector.com. Use these figures in articles, reports, and marketing pages. No permission request needed. Quote the date you read the page, since the numbers recompute daily.
ShopThemeDetector, "Madrid Shopify theme usage statistics", 2026. https://shopthemedetector.com/shopify-themes/madrid