Vessel Shopify Theme — Usage Statistics
Vessel runs on 0.2% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
Vessel is a Shopify theme used by 0.2% of the Shopify stores in our dataset. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 3628 — the number Vessel stamps into every store that installs it.
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Vessel adoption trend
Vessel has held steady at about 0.2% of the stores scanned each month in recent months. See all Shopify trends →
Vessel speed & Core Web Vitals
Across 66 real Vessel stores, 62.5% pass Google’s Core Web Vitals (median LCP 1.6s). Filtered to stores running only a few apps, that rises to 67.6%, isolating the theme’s own speed from the apps merchants pile on.
Vessel is a free theme built by Shopify, sitting alongside Dawn, Horizon, Sense, and Studio in the official free lineup. Its pitch is a calmer, editorial feel: an open, airy layout with room around each product, aimed at brands where the shot and the story do the selling. On paper the feature set matches that framing — image zoom, lookbooks, swatch filters, ingredients and nutritional information, size charts — pointing at food and drink, cosmetics, and image-led jewelry as its natural fit.
The Theme Store data tells a harder story. Vessel currently sits at 27 percent positive across 30 reviews, which is well below what a free official theme usually earns. The most common merchant complaints center on video handling on the homepage, a Safari rendering issue with transparent images, and stores reporting that performance dipped after updates. Shopify's team is responding to feedback in the review thread and shipping updates (the theme is on version 4.1.5 as of August 2026), so this may improve, but the current signal from installed merchants is clearly cautious.
Because Vessel sits outside our top-100 adoption dataset, our usual comparative panels for market share, app pairings, and Core Web Vitals do not have enough sample to render meaningfully. The panels below draw only from Shopify Theme Store data and demo-store technicals where available.
Rate the rating with your eyes open. A 27 percent positive score from real merchants is a strong signal. It does not mean the theme cannot work, but any merchant considering Vessel should read the recent reviews on the Theme Store in full and confirm the specific bugs called out (video responsiveness, Safari image rendering, performance after updates) have been resolved for their setup before committing.
The feature set fits food, cosmetics, and image-led catalogs. Ingredients and nutritional information, size charts, swatch filters, and lookbooks together point at consumables and apparel adjacencies rather than heavy multi-catalog stores. If your product needs those exact fields, Vessel maps to them out of the box.
Free does not mean risk-free. Sense, Studio, and Horizon are the other free options with meaningfully better merchant signal today. If you like the airy layout Vessel is going for but the rating gives you pause, one of those is a safer starting point while Vessel matures.
Test on your data before you commit. Because we do not have enough installed stores to publish adoption or speed panels for Vessel yet, the honest advice is to install it, load your real product catalog, and check the pages that will carry the most traffic on your own device. That is the fastest way to find out whether the concerns in the reviews apply to your build.
Top apps used on Vessel stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Judge.me Product Reviews App
Product reviews |
27.7% | |
| 2 |
 Klaviyo
Email Marketing |
19.4% | |
| 3 |
 Countdown Timer
Countdown timer |
11.6% | |
| 4 |
 Loox ‑ Product Reviews App
Product reviews |
8.7% | |
| 5 |
 Recharge
Subscriptions |
6.2% | |
| 6 |
 Instafeed ‑ Instagram Feed
Marketing - Other |
6.2% | |
| 7 |
 Omnisend Email Marketing & SMS
Email Marketing |
5.4% | |
| 8 |
 Swym Wishlist
Wishlists |
5% | |
| 9 |
 Shopify Inbox
Support - Other |
5% | |
| 10 |
 PageFly ✦ AI Page Builder
Page builder |
4.1% |
Store types using Vessel
By business model
- Subscription 6.2%
- Multichannel & Marketplaces 1.7%
- Wholesale / B2B 1.7%
- Print on Demand 0.8%
- Dropshipping 0.8%
By what they sell
- Apparel & Accessories 47.7%
- Home & Garden 22.2%
- Health & Beauty 19.4%
- Food, Beverages & Tobacco 18.5%
- T-Shirts 10.2%
- Jewelry 9.3%
Examples of stores running Vessel
- feelreformed.com
- stooky.in
- thatgal.in
- feschi.shop
- katharos.ae
- houseofclass.in
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Vessel Shopify theme?
How fast is the Vessel Shopify theme?
How much does the Vessel Shopify theme cost?
Which apps do Vessel stores use most?
Is the Vessel Shopify theme any good?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
Citing this data
Free to cite and republish with a link to shopthemedetector.com. Use these figures in articles, reports, and marketing pages. No permission request needed. Quote the date you read the page, since the numbers recompute daily.
ShopThemeDetector, "Vessel Shopify theme usage statistics", 2026. https://shopthemedetector.com/shopify-themes/vessel
