The more customers that are registered on your store, the better the chance you have of creating a regular income that will take your business to the next level. The more data you have on customers and the more customers you have on your site also offers you a great chance of having a relationship that leads to sales and revenues.

If you’ve been running your own business for a long time, you probably have numerous orders from customers who aren’t in your database of customers.

Key Takeaways
1
To send account invites on Shopify, log into Shopify admin, check customer account preferences under settings.
2
Select customers from your list, or add new ones, to send personalized account invites.
3
Edit and review the invite email in Shopify’s ‘Notifications’ area for a professional touch.

Why Add Past Customers onto your Shopify Store

Customers who aren’t in your database are a missed opportunity. Within the customer records are the options to mark the customer down as contactable or not. If they are contactable, then you can send them marketing content that can lead to sales.

There are two reasons why this is important. The first reason is that returning customers are cheaper to convert and often spend more money with you. The purchasing path for them is also quicker, therefore revenues can be turned around quicker.

The second reason is that email marketing is cheaper and offers far more rewards for your business. For every $1 that you spend in email marketing, you’re likely to get back between $38 and $44.

However, not all customers when they buy from you create an account. Therefore, you need to invite them to become customers on your store.

How to Send Account Invites on Shopify

Here are the steps to send out individual account invites on Shopify.

Step 1: Log in

The first step is to log into your Shopify admin area with your user credentials.

Step 2: Customers

For this process to work, you must have had your customer account preferences as option or required to proceed. You need to check this information before you can proceed with the rest of the process.

After you’ve checked this within the settings area, you can click on the ‘Customers’ area of your admin panel on the left-hand menu.

Step 3: Select Customer

Now you will see a list of customers that have previously made a purchase on your website. You can select the customer that you would like to invite to create an account by clicking on them. If you’ve not got them on the list, you will need to add the customer first.

Step 4: Account Invite

Now you will be directed to the page that shows all the information relevant to the selected customer. There will be an option available that states ‘Send Account Invite’. This will have a letter icon. Click on the option and a new window will display that is the account invite box.

Step 5: Edit Invite Email

Now you can edit the account invite email. You can edit some details and information within the account email. This includes the content, subject, sender, recipients, and recipients of blind carbon copies, etc. Edit these fields until you’re happy with the email that you’re sending.

There are a lot of tools that Shopify provides to help you edit your account invite email template. These can be found in the ‘Notifications’ area of your website. This can speed up your processing of sending invites to customers.

Step 6: Review

When you’ve completed your edits, you can review the content and all the details. This is done by clicking on the ‘Review Email’ button that is located at the bottom of the window. This will display a review of your email. This is the last chance for you to check your email again.

If you spot a mistake within the email, you can make changes to your email by clicking on the ‘Back’ button that is located in the left-bottom corner of the preview window.

Step 7: Send

Once you’re happy with the email, you can click on the ‘Send’ notifications button. This will send the email to your customer.