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How to Reduce Costs on Shopify
Last modified: March 29, 2024
There are numerous KPIs that you need to be looking at when you’re running a Shopify store. One of the top KPIs is the profit margins that you’re running at. Profit is what you take home and live off. While there are many ways that can improve your revenues, it doesn’t always improve your profit margins. In some cases, increasing the number of sales you make, makes you less money. In addition, it can be more beneficial to reduce costs than selling more.
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1. Ensure you’re on the Right Plan
The first check is to ensure that you’re on the right Shopify plan. You might have a plan that is too high for you when you’re not using all the features. Look at the Shopify Basic Plans and check that you’re on the right plan for your usage.
In addition, this can be applied to the apps that you’re using. You might be paying for a premium app when your usage only really requires the free option. Therefore, you can cut costs by reducing the plans that you’re on.
2. Check App Usage
In addition to checking that you’re subscribed to apps at the right level, be sure that you’re using all the apps. Some apps might have been installed, and you’re paying for them but not using the features. You might also want to look at multipurpose apps like Vitals and Sales Rocket. These can cut the cost of your app subscription, give you the same functions and perhaps even more.
Vitals for instance has 40 different functions that can be really good to help you grow your business.
3. Chargebacks
Chargebacks can be a significant drain on your profitability and costing you more money. Therefore, you should look at using an app that can prevent chargebacks to your store. Some stores only experience about 5% chargebacks, but if these can be halved, you can make a significant difference to your profits.
In addition to chargebacks, you can improve your fraud protection through excellent fraud prevention apps.
4. Transaction Fees
Be sure that you’re making the most of your payment gateways. Many of them will charge based on the volume of transactions that you make on your website. If you have too many payment gateways on your website, you could receive higher transaction fees on your orders because you’re not hitting the higher usage levels that result in lower fees.
Therefore, it might be best to limit your payment gateways to just one or two options.
Conclusion: How to Reduce Costs on Shopify
There are many ways that you can reduce costs on your Shopify store. Above are 4, often forgotten, options that can result in more profit from your store without having to find new customers.
Additionally, you can explore other customizations such as the ability to create a compare at price for a variant during a sale, which can help justify discounts and promote a sense of value for customers.
Another cost-saving opportunity lies in efficiently managing your inventory. With Shopify, you can move inventory to a new location seamlessly, ensuring that your products are stored and fulfilled from the most optimal locations, reducing overhead costs associated with storage and shipping.
By leveraging these advanced features and customizations, you can not only reduce expenses but also enhance the overall shopping experience for your customers, potentially leading to increased customer satisfaction and loyalty.
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How can I reduce shipping costs for my Shopify store?
To reduce shipping costs, consider negotiating rates with multiple carriers or using a third-party logistics provider. Bulk purchasing of shipping materials and optimizing package sizes can also lead to significant savings.
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Can using Shopify’s built-in tools help in reducing operational costs?
Yes, utilizing Shopify’s built-in tools like analytics for better inventory management and marketing tools for targeted campaigns can reduce costs. These tools help streamline operations and improve efficiency, leading to cost savings.
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What strategies can I use to reduce marketing costs on Shopify?
Focus on organic marketing strategies like SEO, content marketing, and social media engagement. Utilizing email marketing and customer referral programs are also cost-effective ways to boost sales without high advertising costs.
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