How to Send the Shopify Abandoned Cart Link to Customers

As long as you’ve customized your brand’s abandoned cart email, the process for sending your customers their abandoned cart link is really simple. All you need to do is to go into your orders tabs and then see the abandoned carts. You can then select the abandoned order that you want to send the link to and click on the option ‘Send a cart recovery email’.

The email will be then sent to the customer. You can see in the reports the success of all your campaigns.

There are lots of apps that allow you to complete this process necessary. They can allow you to send numerous reminders to customers which can be very beneficial. Research has shown that when you send three emails to remind the customers about the carts they’ve abandoned, you can have a better chance of recovering the order.

The best frequency of sending emails to customers is about three. The first one should be sent one hour after the cart has been abandoned. This is when the order is freshest in the mind of the customer and can work really well.

You should then send an email 24 hours after the cart has been abandoned and then another 72 hours after the cart has been abandoned.

It might be tempting to continue emailing your audience, but research has shown that after three emails, customers can get annoyed and the returns are rather low. Therefore, you should stick to just three emails.