The Top 10 Shopify Abandoned Cart Apps
Last modified: August 21, 2019
For every sale that you get on your Shopify store, you’re likely to get at two or three abandoned carts. There are numerous reasons why you might get a few abandoned carts. The number one reason is unexpected costs, like delivery. Another major reason why people abandon carts is that they are just browsing and looking for quotes. However, there is a chance that you can recapture these lost sales with one of the many Shopify abandoned cart apps.
In this article, we’ll look at the best Shopify Abandoned Cart Apps and see how they can help your business develop better revenue streams without attracting more traffic.
What Counts As An Abandoned Cart And How Do Shopify Abandoned Cart Apps Help?
There is some confusion as to what is regarded as an abandoned cart and what is not. An abandoned cart is when a shopper on your website has added items to their basket (or cart) and then left before completing the purchase. It doesn’t include people who have visited your site and just had a look around.
Normally, those who have abandoned a cart have visited the cart page on your website, though this is not always the case.
When you use one of the many Shopify Abandoned Cart apps, you’re looking to bring back those who have entered items into their basket to complete the purchase. There are many reasons why this is successful. Firstly, it could be that a simple distraction prevented them from purchasing and they’re now ready to complete.
Or they may not have liked the price. In this case, a discount, which some Shopify Abandoned Cart apps allow for, might make your products more attractive. This discount could be for the delivery or it could be related to the whole product.
How Do Shopify Abandoned Cart Apps Work?
There are many ways that Shopify Abandoned Cart apps work for your website. In practice, they work very simply, by promoting the cart the customer had to them again. However, how this can be done varies, depending on the app. Some might send an email. Others might use social media or adverts on the side of other websites. Some use push notifications.
The methodology of the app depends on the needs of your website. If people need to sign into your store in order to add to a basket, then an email based one should be perfect. However, if a lot of customers don’t give their email address to you, then you might need to use adverts or push notifications in order to recoup those lost sales.
So, be sure that you know what you need from your abandoned cart app before adding one to your store. Always look at what people are providing you.
So, what are the top Shopify Abandoned Cart apps that we recommend?
Filter between free and paid
Smart Push Marketing – WebPush
Smart Push Marketing is a great app for when visitors on your site don’t give you much information to work with. The recapturing of lost sales is completed through an automatic and targeted use of notification flows. Notifications can be used to remind visitors to complete a purchase or when stock has become available, there’s been a price drop, or when promotions are available on the website.
This app works across all devices and doesn’t need any emails. Even those who are using their mobiles can be given push reminders to complete purchases. Plus you don’t need to create a mobile app to make this work.
The advantage of push notifications is that, unlike with email or telephone numbers, data is less personal. It is also harder for you to sell or use. Therefore, it is more secure than email and users are more likely to provide permission for marketing to be given this way.
Smart Push Marketing Highlights:
- Don’t need a customer’s email to recover their cart.
- Can inform them of when items have returned to stock.
- App automatically segments subscribers into group.
- Free app, but powerful returns.
Abandoned Cart Messenger
Abandoned Cart Messenger doesn’t use emails to send abandoned cart messages, but instead uses Facebook to do so. There are several advantages to this. First, many shoppers are now more likely to use their social media profiles as a way to log into shops. And it is non-invasive. It is hard to sell access to social media details onto third parties.
You’ll also find that the open rates on Facebook are much higher than on emails. Therefore, you can expect to recover more revenue from Facebook Messenger than you would through email.
This app not only allows you to send reminders to customers about their abandoned carts, but it also keeps statistics. It can tell you how many subscribers you have and how many abandoned carts have been recovered and what value that was.
Finally, this app also encourages people to subscribe to your Facebook business page. Therefore, you can continue to market to them, even after they’ve made the first purchase.
Abandoned Cart Messenger Highlights:
- Setup takes minutes to get started. You can recover your first cart on the first day.
- Increases your social proof by subscribing people to your Facebook Business page.
- Reminds customers what they had in their basket and directs them to the cart page.
- Can create two way communications via the Facebook Messenger app.
Abandoned Cart Recovery
This Shopify app is fully automatic for you, meaning that it is literally just the setup that you need to do. Once installed, you will have access to all the pre-built and optimized templates that have been proven with experience. These templates do have customization options, including branding, email text and what time campaigns are sent out.
To help maximize recoveries, you can set a three email workflow. And to increase conversions you can add a discount that can be automatically applied to the customer’s cart when they click through from the email.
In addition, you can also use the exit intent popup to help stop people from abandoning their carts on the site. Again, you can offer a discount for the customer to finish conversion.
Abandoned Cart Recovery Highlights:
- Use up to three emails to entice customers back to your customers to their abandoned carts.
- Include a discount code to entice customers to complete a purchase.
- An exit popup for you to use to prevent cart abandonment.
- Templates that have been proven to work supplied.
Abandoned Cart Recovery Email
When you’re looking to recover carts, you’ll want to cover as many ways to bring back customers as possible. This is where abandoned cart recovery email can help you out. It doesn’t just send emails to customers, it can also send push notifications to those who’ve abandoned carts.
It takes only minutes for you to start tracking and targeting those who have abandoned their cart. And this can be great for those who already have really busy stores. The admin allows you to see what carts are being abandoned, so you can see if there are any trends.
To help with recovering a cart, the app forces users to add an email address before they can add a product to their cart. This means that you can be sure that anyone who abandons a cart can have emails sent to them to recover their potential sale. This is in contrast to other programs that don’t do this and not having an email address is something that prevents more carts to be recovered.
Abandoned Cart Recovery Email Highlights:
- Cart can be recovered regardless of the device that the user is using, even if it is different from the one originally in use.
- Aesthetically pleasing cart email designs to convince customers to come back.
- All-in-one dashboard to make management easier.
- Collect more emails from your customers.
This app allows you to effortlessly recover lost sales from customers abandoning their carts. The program automatically aggregates all carts that were abandoned on the previous day and then notifies you. You can then confirm that you want to send out a campaign to bring those customers back and the system will automatically generate an abandoned cart email.
The SMS feature of this means that you don’t need to be at your computer to manage all your marketing activities. You can be on the move and still make money. It also means that you can be sure that you’re stopping abandoned cart emails when perhaps you have more sales than you can currently hold, like during really busy periods. Though you might not want to stop emails from going out.
You can also see a report from all the emails that Kit Karts sends out.
Kit Karts Highlights:
- Free installation of this app onto your Shopify store.
- Confirm you want to send emails out for the abandoned cart.
- See how many abandoned carts you’re getting on the move.
- Excellent support facilities.
WhatsApp Chat + Cart Recovery
This isn’t just an abandoned cart recovery app, it is also a means to communicate with your potential customers. Customers can ask pre-purchasing questions, which lowers the rate at which customers abandon their carts. And you can have multiple chats and contacts available through the WhatsApp.
You can also contact customers directly through the WhatsApp process, email or text message to offer them a great discount to convert them easily. This can be done via your Shopify dashboard or through an Android app.
WhatsApp Chat + Cart Recovery Highlights:
- Chat directly with your customers before they make a purchase.
- Offer discounts to improve cart conversion.
- Recover carts through WhatsApp, email and SMS.
- Free plan available, but the best plan is the paid version.
Recapture Abandoned Carts
If you’re looking for a Shopify app to help you increase revenue, then this is certainly one you need to consider. Recapture Abandoned Carts will bring customers back to your website to get them to complete purchases that they’ve already started. It is incredibly simple to setup. All you need to do is drag and drop design elements into a the designer to create responsive emails. It takes only minutes, but the impact it can have on your website is profound.
You can help improve performance of the app by offering targeted offers. You can also segment campaigns into high value/low value customers to offer them specific, more relevant discounts to get them to complete the purchase.
Abandoned cart emails can be sent in as little as 30 minutes after they’ve left your store. And when they’ve completed the purchase, they will stop getting communications from you. This app also helps you build a strong email marketing list as it has features to help you to collect emails directly on your store.
Recapture Abandoned Carts Highlights:
- Build a strong email marketing list with popup email collectors.
- Easy setup.
- Send any number of emails to recover abandoned carts and improve store revenues.
- Segment abandoned carts to send more relevant emails to your potential customers.
PushOwl Web Push Notifications
PushOwl is designed to help you with your push marketing. This isn’t just about recovering abandoned carts, but also bringing customers back to your website on a regular basis. However, its abandoned cart aspects are particularly interesting for you if you want to increase conversion ratios. It works by reminding potential customers, through their web browser, of their abandoned cart. It takes place over three automated push notifications.
Google Analytics can be used to track clicks and conversions to see how the automated push notifications are working. You can also adjust these automatic workflows.
There are numerous notifications that you can push to customers with the exception of the abandoned cart reminders. Some of the other notifications include back in stock, shipping reminders, price drops and flash sales. Therefore, with a simple click of a button, your customers can be kept in the know about all the potential news from your website.
PushOwl Web Push Notifications Highlights:
- Add product images automatically to all your automated push messages to make them more convincing and better converters.
- Subscriber data can be automatically synched with account data.
- You can personalize push notifications with subscriber details.
- Recover carts automatically to grow website revenue.
Checkoutify is a reliable app to help you recover abandoned carts. It will give you the latest, abandoned cart data. This will include what products were in the cart. You can send unlimited emails to those who have abandoned carts in an attempt to bring them back to your store and complete their purchase. All campaigns can be automatically sent.
You can also use push notifications to recover abandoned carts on your store. All push notifications are branded, so you don’t lose your branding to customers, who might have forgotten about your store.
- Recover carts with beautiful emails that are fully responsive.
- Capture emails from anywhere on your Shopify store, not just the checkout page.
- Watch the statistics of your site in minute detail.
- Great price the amount of features included in the app.
Messenger Abandoned Cart Bot
This is a great app for recovering carts for your Shopify store. You can customize all abandoned cart campaign messages to match your brand’s voice and style. Inside those messages you can include promo codes and this can not only help recover carts, it can also improve order values, making abandoned carts more profitable. Or you can offer a discount that will increase the number of orders you receive.
This app also keeps communications between your brand and the customer going. When orders are placed, the app will tell customers when it is confirmed, the current status and keep tracking information for them so they can see their order being delivered. This is all send in real-time.
You can see the results of your campaigns through the App dashboard. This allows you to make small adjustments to your campaigns so you can increase conversions and revenues. This app also has a great chat system that allows you to have a conversation with potential customers about orders. If the customer leaves the chat and comes back later, the past history is remembered and can be brought back to refer back to.
Messenger Abandoned Cart Bot Highlights:
- Speak to customers on your website with the messenger.com app.
- Bring back past customer conversions to refer to them.
- Use promo codes to add value to orders or convince customers to complete a purchase.
- Customize campaign messages to ensure they have your brand’s voice.
Final Word: The Top 10 Shopify abandoned Cart Apps
When up to 80% of carts are abandoned, you can be sure that one app you need for your website is one of the Shopify Abandoned Cart apps. It will help you generate more revenue without having to find more potential customers for your site. Which app will you choose and will you opt for email, social media or push notifications for your main driving force?