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How To Add A Lookbook To Shopify
Last modified: November 8, 2023
Lookbooks are a great way to showcase your products in the best detail. They help many niches sell lots of products and keep the customers engaged. Having a lookbook on Shopify is really easy and you don’t need any coding.
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What Is A Lookbook?
For those who aren’t acquainted with the term, a lookbook is a collection of images that display a wide range of products. Before eCommerce, lookbooks were physical books like catalogs and were highly used in the fashion industry to showcase the latest collections.
Lookbooks on Shopify can be simple pages with lots of images that customers can click on to be taken to a product page that’s more elaborate. Some websites have been able to replicate the old ‘flip a page’ feel of the old magazines to create a lookbook style.
The objective of a lookbook is to convey the latest collection of your brand in a flattering, more marketable light.
There are numerous ways that you can enhance your website with lookbooks: through themes and apps.
Getting A Lookbook Through Your Shopify Theme
One of the most common ways to get a lookbook on your Shopify store is to have a theme that is designed for that lookbook feel. Many of the themes we’ve featured on the blog have had a lookbook feel. A classic example of this is the Story theme from Shopify.
This theme has a lot of features that make it one of the best options for those looking to build a strong, highly converting Shopify site. It has the ability to create a tailored contact form that can be used for customer service, enquiries, or to sign up customers to a mailing list, whatever you need it to do.
Customers can filter collection pages on the site by brand, price and other options with the use of a sidebar filter. This is easily accessible and can help your customer find the products they want quickly, which will improve conversion rates.
The theme is also based on the story way of selling. This adds emotion to your brand and helps you earn more from your store. And the theme has a lookbook feature, that allows you to display any of your collections in an editorial style spread.
The theme is one of the best on the store with a high rating from current users. You can find out more about this theme here.
Lookbook Through An App
Another option is to use a Lookbook app. There are a few of these available on the Shopify store. One of the classic examples of this is this app here. This app allows you to add a lookbook style to your store. Each image can be clicked upon where the customer can then add the product to their cart to buy.
This allows you to keep your current theme and only have a small bit of code added to your site.
The biggest disadvantage of this is the cost. While the theme has the bigger upfront cost, if your site is running for more than 2 years, then the app is more expensive in the long term. So it depends on your ability and willingness to invest in this feature.
Enhancing Your Shopify Lookbook
Gallery and Lookbook Essentials
Creating a content page on Shopify allows for a simple yet effective gallery or lookbook.
Utilize themes with multi-column layouts to present images in an appealing grid style. This budget-friendly option leverages Shopify’s built-in features for a clean, organized display.
Custom Development for Unique Branding
For a more tailored experience, custom coding your lookbook into your site can be a one-time investment. This avoids ongoing app fees and allows for a personalized design that aligns with your brand’s vision.
Maximizing Impact with Lookbooks
Lifestyle Photography as a Narrative Tool
Lifestyle photography transforms your products into stories, allowing customers to envision them in their own lives.
This narrative approach goes beyond basic product imagery to capture the essence of your brand’s style and values.
Interactive and Shoppable Features
Modern lookbooks should be more than static images.
Interactive elements like Zoom, video, and direct links to product pages enrich the customer experience, making your lookbook a powerful sales tool.
Strategic Design and Professional Imagery
A well-designed lookbook tells a compelling story.
Investing in professional photography and considering every design choice can significantly influence the customer’s perception and enhance the overall impact of your lookbook.
Considerations for Adding a Lookbook to Shopify
User Experience and Navigation
Ensure your lookbook is easy to navigate and user-friendly. A clear layout and intuitive design keep customers engaged and reduce bounce rates.
Consider the journey a visitor takes through your lookbook to streamline their experience.
A significant portion of online shoppers use mobile devices.
Your lookbook must be responsive and adapt seamlessly to different screen sizes. This ensures accessibility and maintains the quality of your imagery across all devices.
SEO and Load Times
High-resolution images can impact page load times, which affects SEO rankings. Optimize images for the web without compromising quality.
Quick load times improve user experience and can boost your site’s visibility on search engines.
Conclusion: How To Add A Lookbook To Shopify
Whether you go via the theme or app route, the lookbook is a great feature for many brands. It isn’t hard to add and it is simple to maintain. There’s no need to know any coding or other developer skills either.
Is it possible to track the performance of my lookbook in terms of sales and customer engagement?
Yes, you can track your lookbook’s performance by using Shopify’s analytics for sales and integrating with tools like Google Analytics for customer engagement metrics.
How can I add a lookbook to a Shopify theme that doesn’t natively support it?
What are the best practices for updating a lookbook on Shopify?
Best practices for updating a lookbook include regular refreshes to reflect new inventory, seasonal changes, and current trends. It’s also beneficial to analyze customer engagement and make data-driven decisions to optimize the lookbook’s effectiveness.