Lookbooks are a great way to showcase your products in the best detail. They help many niches sell lots of products and keep the customers engaged. Having a lookbook on Shopify is really easy and you don’t need any coding.

Key Takeaways
1
Choose a Shopify theme that supports lookbook functionality, like the Story theme.
2
Themes with lookbook features can improve customer engagement and conversion rates.
3
Professional photography and strategic design choices are crucial for a lookbook that tells your brand’s story.

What Is A Lookbook?

For those who aren’t acquainted with the term, a lookbook is a collection of images that display a wide range of products. Before eCommerce, lookbooks were physical books like catalogs and were highly used in the fashion industry to showcase the latest collections.

Lookbooks on Shopify can be simple pages with lots of images that customers can click on to be taken to a product page that’s more elaborate. Some websites have been able to replicate the old ‘flip a page’ feel of the old magazines to create a lookbook style.

The objective of a lookbook is to convey the latest collection of your brand in a flattering, more marketable light.

There are numerous ways that you can enhance your website with lookbooks: through themes and apps.

Getting A Lookbook Through Your Shopify Theme

One of the most common ways to get a lookbook on your Shopify store is to have a theme that is designed for that lookbook feel. Many of the themes we’ve featured on the blog have had a lookbook feel. A classic example of this is the Studio theme from Shopify.

This theme has a lot of features that make it one of the best options for those looking to build a strong, highly converting Shopify site. It has the ability to create a tailored contact form that can be used for customer service, enquiries, or to sign up customers to a mailing list, whatever you need it to do.

Customers can filter collection pages on the site by brand, price and other options with the use of a sidebar filter. This is easily accessible and can help your customer find the products they want quickly, which will improve conversion rates.

The theme is also based on the story way of selling. This adds emotion to your brand and helps you earn more from your store. And the theme has a lookbook feature, that allows you to display any of your collections in an editorial style spread.

The theme is one of the best on the store with a high rating from current users. You can find out more about this theme here.

Lookbook Through An App

Another option is to use a Lookbook app. There are a few of these available on the Shopify store. One of the classic examples of this is this app here. This app allows you to add a lookbook style to your store. Each image can be clicked upon where the customer can then add the product to their cart to buy.

This allows you to keep your current theme and only have a small bit of code added to your site.

The biggest disadvantage of this is the cost. While the theme has the bigger upfront cost, if your site is running for more than 2 years, then the app is more expensive in the long term. So it depends on your ability and willingness to invest in this feature.