Or go to our Shopify Theme Detector directly
How to Create a Sale Collection on Shopify
Last modified: August 11, 2024
Creating a sale collection on Shopify is your ticket to turning browsers into buyers by putting all your hottest deals front and center. Whether you’re gearing up for a holiday blowout, a limited-time flash sale, or just clearing out last season’s stock, a dedicated sale collection makes it easy for customers to zero in on your best discounts. This guide will show you how to set up a sale collection that not only drives traffic but also supercharges your sales, making your Shopify store the go-to spot for savvy shoppers hunting for a bargain. Get ready to boost your revenue and make your discounts shine!
How to Create a Sale Collection on Shopify: A Step-By-Step Guide
Ready to make your Shopify store the ultimate hotspot for deals? Creating a sale collection is the perfect way to show off your best discounts and keep customers coming back for more. Here’s how to set it up, so you can start turning those sales into cash.
Step 1: Get into Your Shopify Admin
- Log In to Shopify: First things first, log in to your Shopify account and head to your dashboard.
Step 2: Head Over to Collections
- Go to Products: Hit “Products” in the left-hand menu to get to your inventory.
- Click on Collections: Find “Collections” under the Products section to see what you’ve already got or start something new.
Step 3: Create Your Sale Collection
- Start a New Collection: Smash that “Create collection” button to kick off your sale section.
- Name It Something Catchy: Give it a fun, attention-grabbing name like “Epic Deals,” “Flash Sale,” or “Steals & Deals” so shoppers know where the good stuff is.
Step 4: Set Up the Rules
- Pick How You Want to Add Products:
- Automated: Let Shopify do the work by automatically adding products that match your rules, like those tagged as “Sale” or priced below a certain amount.
- Manual: If you’re a hands-on type, go ahead and add each product yourself, making sure only the best deals make the cut.
- Set the Conditions: For automated collections, set conditions like “Price under $X” or “Tag is ‘Sale’” so the right products get added without you lifting a finger.
Step 5: Save It and Check It Out
- Save Your Collection: Tap “Save” to lock in your sale collection.
- Double-Check It: Make sure everything looks good—adjust anything that needs a tweak so your collection is on point.
Step 6: Show Off Your Sale Collection
- Feature It Front and Center: Make sure your sale collection is easy to find by adding it to your main menu or spotlighting it on your homepage. Go to “Online Store” > “Navigation” to do this.
- Hype It Up: Spread the word about your sale collection on social media, through email blasts, and with banners on your site to get people hyped.
Step 7: Keep It Fresh
- Watch How It’s Doing: Keep an eye on how your sale collection is performing and tweak it if you need to.
- Keep the Deals Coming: Regularly update your sale collection with fresh deals and new discounts to keep your customers excited and coming back for more.
| # | Name | Image | |
|---|---|---|---|
| 1 |
|
Lezada- Multipurpose Shopify Theme
|
|
| 2 |
|
Multikart- Multipurpose Sections Shopify Theme
|
|
| 3 |
|
Handy- Handmade Shop Shopify Theme
|
|
| 4 |
|
Classy Missy – Fashion Store Shopify Theme
|
|
| 5 |
|
Kaline – Multipurpose Responsive Shopify Theme
|
|
| 6 |
|
Airy - Drones Store Shopify Theme
|
|
| 7 |
|
Minim – Minimal & Clean Furniture Store Shopify Theme (Mobile Friendly)
|
|
| 8 |
|
NexGeek - Multipurpose Responsive Shopify Theme
|
|
| 9 |
|
Avenue
|
|
| 10 |
|
Spark
|
|
|
Show More
|
|||
Step 1 – Log In
Log into your store using your Shopify credentials.
Step 2 – Collections
From the admin page, you need to find the ‘Collection’ menu option on the left-hand side. Click on the collection element to be taken to the collection management page.
Step 3 – Create Collection
Now you need to choose the option that states ‘Create Collection’. This will open up a new menu that allows you to add your collection.
Step 4 – Enter Collection Details
Now you need to enter the title and description of the collection. Be sure that you make the collect sound enticing and draw your customers’ attention to the set of products.
Step 5 – Collection Type
Now you need to look at the Collection type field. There are two options that are available, these are manual and automated. If you don’t want to be adding and removing products from the collection all the time, especially those who are running large stores, then it is best you select the automated option.
Step 6 – Select Conditions
Now you need to select the conditions for your new collection. For sales, you need to choose the ‘All Conditions’.
Step 7 – Select Compare at Price
Now you can go more into the ‘Conditions’ section. Then in the drop-down list, select the ‘Compare at Price’ option. Then you need to select the greater than in the second drop-down list. And then, in the third text box, you will want to type in the number 0. This will appear in the second drop-down list.
Step 8 – Conditions Again
Then you need to repeat a couple of steps if you want to add more conditions to your collections. For instance, if you want to make sure that you’re adding products from specific groups or value of products.
Step 9 – Save
When you’re finished, click on the ‘Save’ option.
Statistics about creating a sale collection on Shopify
- Visibility Equals Sales: Products featured in eye-catching sale collections can see a significant spike in conversions. According to Shopify, merchants who prominently display their sale collections on their homepage or navigation can boost their sales by up to 30% (Capital One Shopping) (Kentley Insights). This visibility drives customer engagement, making it easier for shoppers to discover and purchase discounted items.
- Automation for the Win: Leveraging Shopify’s automated collections isn’t just a time-saver—it’s a game-changer. Stores that automate their sale collections save an average of 25% in time spent on inventory management (Kentley Insights), freeing up valuable hours to focus on growing their business and crafting the perfect customer experience.
- SEO Power Boost: A well-optimized sale collection doesn’t just help customers find deals—it can also skyrocket your site’s SEO. Shopify data shows that stores optimizing their sale collection with SEO-friendly titles and descriptions can enjoy a 15% increase in organic traffic (Capital One Shopping) (Kentley Insights). This means more eyes on your deals, leading to higher sales without additional ad spend.
- Urgency Drives Action: Creating a sense of urgency in your sale collection—think limited-time offers or countdown timers—can lead to a massive boost in conversions. In fact, Shopify reports that adding urgency can increase conversion rates by as much as 40% (Kentley Insights), turning browsers into buyers at lightning speed.
- Maximizing Average Order Value: Sale collections are not just about driving more sales—they can also significantly increase your average order value. Shopify stores that effectively use upsell and cross-sell tactics within their sale collections report an average 20% increase in order value (Capital One Shopping) (Kentley Insights), proving that a well-placed suggestion can turn a good sale into a great one.
These stats show that creating a sale collection on Shopify isn’t just about offering discounts—it’s about leveraging a strategic tool that can drive traffic, boost conversions, and maximize revenue, all while keeping your store running efficiently.
Sales are a fundamental part of working in eCommerce. Many stores have them throughout the year. Either they’re global across a store, or they have sales on certain collections/products throughout the year, with the products changing regularly.
There are many advantages of a sale on the store. The first being that it is a good way to get rid of stock that isn’t/won’t sell well. Many fashion-based stores will have end of season sales. Or, if you’re a technology-based store, you might have a sale on a certain model if a new model is being brought out and the old one isn’t as valuable as more, and you would rather get rid of it before the new one comes in.
Whatever the reason for a sale, promoting your sale is going to bring in more traffic and generate more sales. By using compare at price features, you can showcase how many customers can save on sale items. However, when you have a large store, customers need to see the products that are on sale.
You can promote them, but this is no guarantee. So instead, you can help them find sale items by having a collection that contains all the products that are currently on sale. To do this, follow these steps.
Use the above instructions to create a collection for your Shopify store that has all the sale items automatically added. It is a quick, easy way to grow the sales of your store’s sale items. If you want other ways to manage your sales, use this app here.
Additionally, Shopify offers advanced customizations that can enhance your store’s functionality and user experience. For instance, you can add age restrictions to specific content or products, ensuring compliance with relevant regulations and protecting minors from inappropriate material.
Another useful feature is the ability to re-enable a disabled discount. If you’ve temporarily deactivated a discount code or promotion, you can easily reinstate it when needed, allowing you to control your marketing campaigns and special offers with greater flexibility.
Conclusion: How to Create a Sale Collection on Shopify
Creating a sale collection on Shopify is like unleashing a powerful sales magnet that pulls in traffic, boosts conversions, and skyrockets your revenue. By strategically organizing your best deals into a dedicated collection, you make it effortless for customers to find and snag your hottest discounts. With a few simple steps, you can harness the power of automation, SEO, and urgency to turn a regular sale into a full-blown sales event. This isn’t just about offering discounts—it’s about creating an electrifying shopping experience that keeps customers coming back for more, driving your store’s success to new heights.
-
Can I add products from multiple categories to a sale collection on Shopify?
Yes, you can add products from multiple categories to a sale collection. Use the ‘Conditions’ feature to specify which products to include based on various criteria like product type or tags.
-
Is it possible to automate the addition of new products to a sale collection on Shopify?
Yes, by choosing the ‘automated’ collection type, you can set conditions that automatically include new products that meet these criteria in your sale collection.
-
What are the best practices for naming my sale collection on Shopify?
Choose a clear, descriptive, and enticing name for your sale collection. It should reflect the theme or nature of the products and be easily searchable by customers.
PageFly Landing Page Builder 
Shopify 
SEMrush 
Website Maintenance 
UpPromote