Shopify Store Set Up

How to Create a Sale Collection on Shopify

Last modified: March 30, 2026

Updated March 30, 2026 Expert reviewed

There are two major ways how to create a sale collection. Here are some quick instructions that will work for you without much trouble. Read and decide which sale collection method works for you then get moving!

Automated “Sale” Collection (Set it and forget it)

This is the smart way. It updates itself when you add new sale items.

Steps:

Go to Shopify Admin > Products > Collections
Click “Create collection”
Name it something like Sale, Deals, or Last Chance
Set Collection type: Automated
Under Conditions, choose:
- Compare at price > is greater than > Price
(This catches anything with a discount - where the sale price is lower than the original)
Optional: Add a short description or a banner image for the collection.
Hit Save

Shopify will now auto-add any product with a compare-at price higher than the actual price.

Manual “Sale” Collection (You choose the products)

Only use this if you want total control.

Steps:

Go to Products > Collections > Create collection
Name it Sale (or whatever)
Set Collection type: Manual
Save the collection
Now go to Products, and individually add items to this collection under each product’s Collections section.

More work. Less automation.

Creating a sale collection on Shopify is your ticket to turning browsers into buyers by putting all your hottest deals front and center. Whether you’re gearing up for a holiday blowout, a limited-time flash sale, or just clearing out last season’s stock, a dedicated sale collection makes it easy for customers to zero in on your best discounts. This guide will show you how to set up a sale collection that not only drives traffic but also supercharges your sales, making your Shopify store the go-to spot for savvy shoppers hunting for a bargain. Get ready to boost your revenue and make your discounts shine! Using many different sale and discounts can help your store go far.

Key Takeaways

Creating a sale collection on Shopify lets you spotlight your best deals, making it super easy for customers to find discounted items and boosting your sales in the process.

You can automate your sale collection to include products that meet specific criteria, or manually curate the collection for full control over what’s featured.

Promoting your sale collection through your store’s navigation, social media, and email campaigns ensures it gets the attention it deserves, driving more traffic and increasing revenue.

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FAQs

Can I add products from multiple categories to a sale collection on Shopify?

Yes, you can add products from multiple categories to a sale collection. Use the ‘Conditions’ feature to specify which products to include based on various criteria like product type or tags.
Is it possible to automate the addition of new products to a sale collection on Shopify?

Yes, by choosing the ‘automated’ collection type, you can set conditions that automatically include new products that meet these criteria in your sale collection.
What are the best practices for naming my sale collection on Shopify?

Choose a clear, descriptive, and enticing name for your sale collection. It should reflect the theme or nature of the products and be easily searchable by customers.

Statistics about creating a sale collection on Shopify

Visibility Equals Sales: Products featured in eye-catching sale collections can see a significant spike in conversions. According to Shopify, merchants who prominently display their sale collections on their homepage or navigation can boost their sales by up to 30% (Capital One Shopping) (Kentley Insights). This visibility drives customer engagement, making it easier for shoppers to discover and purchase discounted items.
Automation for the Win: Leveraging Shopify’s automated collections isn’t just a time-saver-it’s a game-changer. Stores that automate their sale collections save an average of 25% in time spent on inventory management (Kentley Insights), freeing up valuable hours to focus on growing their business and crafting the perfect customer experience.
SEO Power Boost: A well-optimized sale collection doesn’t just help customers find deals-it can also skyrocket your site’s SEO. Shopify data shows that stores optimizing their sale collection with SEO-friendly titles and descriptions can enjoy a 15% increase in organic traffic (Capital One Shopping) (Kentley Insights). This means more eyes on your deals, leading to higher sales without additional ad spend.
Urgency Drives Action: Creating a sense of urgency in your sale collection-think limited-time offers or countdown timers-can lead to a massive boost in conversions. In fact, Shopify reports that adding urgency can increase conversion rates by as much as 40% (Kentley Insights), turning browsers into buyers at lightning speed.
Maximizing Average Order Value: Sale collections are not just about driving more sales-they can also significantly increase your average order value. Shopify stores that effectively use upsell and cross-sell tactics within their sale collections report an average 20% increase in order value (Capital One Shopping) (Kentley Insights), proving that a well-placed suggestion can turn a good sale into a great one.

These stats show that creating a sale collection on Shopify isn’t just about offering discounts-it’s about leveraging a strategic tool that can drive traffic, boost conversions, and maximize revenue, all while keeping your store running efficiently.

Sales are a fundamental part of working in eCommerce. Many stores have them throughout the year. Either they’re global across a store, or they have sales on certain collections/products throughout the year, with the products changing regularly.

There are many advantages of a sale on the store. The first being that it is a good way to get rid of stock that isn’t/won’t sell well. Many fashion-based stores will have end of season sales. Or, if you’re a technology-based store, you might have a sale on a certain model if a new model is being brought out and the old one isn’t as valuable as more, and you would rather get rid of it before the new one comes in.

Whatever the reason for a sale, promoting your sale is going to bring in more traffic and generate more sales. By using compare at price features, you can showcase how many customers can save on sale items. However, when you have a large store, customers need to see the products that are on sale.

You can promote them, but this is no guarantee. So instead, you can help them find sale items by having a collection that contains all the products that are currently on sale. To do this, follow these steps.

Use the above instructions to create a collection for your Shopify store that has all the sale items automatically added. It is a quick, easy way to grow the sales of your store’s sale items. If you want other ways to manage your sales, use this app here.

Additionally, Shopify offers advanced customizations that can enhance your store’s functionality and user experience. For instance, you can add age restrictions to specific content or products, ensuring compliance with relevant regulations and protecting minors from inappropriate material.

Another useful feature is the ability to re-enable a disabled discount. If you’ve temporarily deactivated a discount code or promotion, you can easily reinstate it when needed, allowing you to control your marketing campaigns and special offers with greater flexibility.

Conclusion: How to Create a Sale Collection on Shopify

Creating a sale collection on Shopify is like unleashing a powerful sales magnet that pulls in traffic, boosts conversions, and skyrockets your revenue. By strategically organizing your best deals into a dedicated collection, you make it effortless for customers to find and snag your hottest discounts. With a few simple steps, you can harness the power of automation, SEO, and urgency to turn a regular sale into a full-blown sales event. This isn’t just about offering discounts-it’s about creating an electrifying shopping experience that keeps customers coming back for more, driving your store’s success to new heights.

Written by:

Lindsey Perry

I have 5+ years of experience with Shopify and 15+ years of experiences on other eCommerce platforms. My theme reviews are designed to help store owners find the best theme for them.