How To Use Word of Mouth Marketing to Win More Shopify Customers

Word of mouth marketing is when a customer you have sold to before speaks positively about you to another person. This other person is not a customer but then checks you out. They like what they see and because you’ve sold to a friend and they had a good experience the customer buys from you.

The cost of word of mouth marketing can be very low. In fact, it can be one of the cheapest options for selling on Shopify with no money being spent at all. However, sometimes you’re going to have to give it a push to make the most of this excellent resource for your brand.

There are numerous ways that you can improve word of mouth marketing. For instance, you can send your customers an email inviting them to do so. Or use a social sharing app that allows them to publish content on their social profiles advertising your brand with products they’ve bought on your store.

You can also reward customers. If you use loyalty points, you can use these as a way to gamify the process and improve returns. For instance, you could offer 100 loyalty points for every new family/friend the customer brings to your store with an additional 100 points when they have five new friends/family.

Or you can give away a special gift when they do well. For instance, if a customer introduces a family/friend that then spends over $100 on your store, they can get a free DVD, pen calendar, etc..

There are so many options. And you can advertise your schemes on both your website, within sale notification emails and on social media. Therefore, you can improve your site’s reach a lot within a very short period.