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How To Use Word of Mouth Marketing to Win More Shopify Customers
Last modified: December 13, 2023
There is often one resource that is often missed off when it comes to gaining new customers on Shopify: your existing customers. These are the people who have experienced your products, liked your branding and enjoyed interacting with you. They’re also the ones who can spread your brand name to others who they know personally. When 81% of consumers trust the opinions of their peers, there is a missed opportunity if you’re not using word of mouth marketing.
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What is Word of Mouth Marketing?
Word of mouth marketing is when a customer you have sold to before speaks positively about you to another person. This other person is not a customer but then checks you out. They like what they see and because you’ve sold to a friend and they had a good experience the customer buys from you.
The cost of word of mouth marketing can be very low. In fact, it can be one of the cheapest options for selling on Shopify with no money being spent at all. However, sometimes you’re going to have to give it a push to make the most of this excellent resource for your brand.
There are numerous ways that you can improve word of mouth marketing. For instance, you can send your customers an email inviting them to do so. Or use a social sharing app that allows them to publish content on their social profiles advertising your brand with products they’ve bought on your store.
You can also reward customers. If you use loyalty points, you can use these as a way to gamify the process and improve returns. For instance, you could offer 100 loyalty points for every new family/friend the customer brings to your store with an additional 100 points when they have five new friends/family.
Or you can give away a special gift when they do well. For instance, if a customer introduces a family/friend that then spends over $100 on your store, they can get a free DVD, pen calendar, etc..
There are so many options. And you can advertise your schemes on both your website, within sale notification emails and on social media. Therefore, you can improve your site’s reach a lot within a very short period.
Apps to Help
Numerous apps can help you make more of your word of mouth marketing for Shopify. Traffic Boost is one of the best options because it has been designed to help you sell to customers after purchase and encourage them to market your brand to their friends/family.
This can include coupons, thank you page information and more. You can also monitor successes with a detailed dashboard.
Enhancing Shopify Customer Engagement Through Word of Mouth
Creating Buzzworthy Experiences
To elevate word of mouth marketing, focus on creating experiences that customers can’t help but talk about.
This involves more than just offering quality products; it’s about crafting memorable interactions at every touchpoint.
Whether it’s through exceptional customer service, engaging online content, or unique product features, make each interaction with your brand something worth sharing.
Leveraging Social Proof
Social proof is a powerful tool in word of mouth marketing. Encourage satisfied customers to share their experiences on social media and review platforms.
This not only amplifies your brand’s reach but also builds trust with potential customers. Showcasing user-generated content, like customer reviews and testimonials, can significantly influence purchasing decisions.
Empowering Brand Advocates
Identify and nurture your brand advocates – customers who are not only loyal but are also enthusiastic about sharing their positive experiences with your brand.
Engage with them regularly, appreciate their support, and consider offering incentives for referrals. Their genuine endorsements can be more influential than traditional advertising.
Strategic Approaches to Word of Mouth Marketing on Shopify
Referral Programs
Implement a referral program that rewards customers for bringing in new business. This not only incentivizes word of mouth promotion but also helps in tracking and measuring its effectiveness.
Offer discounts, loyalty points, or exclusive access to new products as rewards for successful referrals.
Community Building
Foster a sense of community around your brand. This can be through social media groups, forums, or local events. Engage with your community regularly and provide them with value beyond just your products.
A strong community not only supports each other but also becomes a breeding ground for organic word of mouth promotion.
Monitoring and Adapting
Continuously monitor the impact of your word of mouth marketing efforts. Use analytics to track referrals, social media mentions, and customer feedback.
Adapt your strategies based on what works best for your audience. Remember, the key to successful word of mouth marketing is being responsive and dynamic.
Conclusion: How To Use Word of Mouth Marketing to Win More Shopify Customers
Word of mouth marketing allows you to take advantage of a resource that is often forgotten about by eCommerce owners; past customers. Use this strategy to not only retain customers but also build new audiences and make more sales on your Shopify store.
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How can Shopify stores measure the ROI of word of mouth marketing campaigns?
Shopify stores can measure the ROI of word of mouth marketing campaigns by tracking metrics such as referral rates, customer acquisition costs, and changes in sales volume.
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What are the challenges of relying solely on word of mouth marketing for a Shopify store?
Relying solely on word of mouth marketing can be challenging. It requires a strong existing customer base and exceptional products or services to generate consistent, positive word of mouth.
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What are the best practices for responding to negative feedback in a word-of-mouth marketing context?
Best practices involve promptly and professionally addressing concerns, offering solutions or compensation, and showing a commitment to improvement based on customer feedback.
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