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13 Best Shopify Swatches Apps  – [2023]

13 Best Shopify Swatches Apps – [2023]

Last modified: March 25, 2023

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Much research has found that customers like to have choices. However, this might not always be true. An experiment by the Harvard Business Review is that customers prefer choice depending on the need of the product. If customers are looking for a leisure product, then they are looking for more choice. If their shopping is more of an essential, they will prefer fewer choices. Whatever you decide, you will need to have some ways to display these options.

Another problem is that when you have too many product choices, there can be decision fatigue. This problem can mean that customers fail to make a purchase and will abandon their cart. You need a way for them to select the color, text or image they want. This can be done with simple dropdown menus that offer the customization options. However, this isn’t always great for converting visitors.

That is why it’s always good to use a Shopify swatches app. This is where there are images to demonstrate differences between very similar products. These images are displayed as thumbnails.

This small change can help increase conversions and reduce returns when customers aren’t happy with the variation. It also improves customer experience, along with other features like merging orders, as customers don’t need to endlessly switch between different products to compare them.

What Makes The Best Shopify Swatches App?

There is a lot to consider when choosing a Shopify Swatches app. You need to know what functions you require. Do you need just color swatches, for example? Or do you need to display different text for certain products that might be available? Alternatively, do you need an option where the customer can submit their custom details (i.e. their own image/text)? Finally, the app should have limited impact on your theme files. Otherwise, if you change your theme you might have to re-install the Shopify Swatches app.

So, here are are our favorite Shopify swatches apps for your store.

Filter between free and paid

Vario ‑ Variation Swatches

Vario ‑ Variation Swatches

Vario is a Shopify color swatches app that is super easy to work with. Featuring a linear interface, it presents the variant swatch setup process in simplified options.

It’s free to use for early adopters who wish to keep the store’s branding consistent through a cost-effective solution.

When it comes to theme compatibility, this swatches app tops the list with almost a hundred Shopify themes. Vario can be integrated easily to your current themes including free, premium, and custom themes.

With Vario, you’ll be able to enhance your online store appearances, while getting a higher page quality score.

Vario Highlights:

  • Automated color and variant images: auto populate standard colors and image swatches based on your existing product variant images
  • Customizable button swatches: design the variant picker buttons to match your store color schemes
  • Great color swatches design: you can customize the swatches with different styles of shape, border, background color, positioning, and more
  • Lightning performance: optimized server and caching technique

Swatchy - Inactive


Simple and easy to use, this app allows you to add color options to your products with just a few clicks. It is a free app that supports three styles of swatches. It can automatically transform written text color variations into image swatches so you don’t have to do too much hard work.

The app is ready to use with any off-the-shelf themes. If your theme is customised, then the app development team offer an installation service to ensure it seamlessly installs onto your website.

Swatchy Highlights:

  • A free app.
  • Automatically converts texts into visual color option thumbnails.
  • Three styles of swatches to choose from.
  • Clean code so won’t slow down your website.

Final Thoughts: Which Is The Best Shopify Swatches App For Your Store?

If you have products in different sizes, colors, materials or even images, then swatches are the best way to ensure that they are being seen. They give customers a great experience and this can improve conversions, revenues and even your business’ success. The selection above means you can find the perfect Shopify swatches app for your store and help take your eStore to the next level. Which one will you choose?

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