Why Use the Print on Demand Magazines for your Publication Sales

When you’re starting a new magazine then there is a risk that it will fail. About 60% of magazines will not finish their first year and 80% will not be around by the time it comes to the fourth year. Only 10% of magazines survive more than 10 years.

This can be a big concern and one of the major reasons why they fail is that there isn’t enough money in the magazine. That is generally because magazine publishers will create a magazine and print loads of copies of it in the hope that they can sell them. However, often sales are not as high as expected and they have too many copies, which are already paid for but they can’t get the money back for. This lost investment will never be returned. If the lost sales rate is too high, then a magazine edition can be a complete loss.

That isn’t the case with print on demand. The magazines are printed on an as and when needed basis. The customer (or client if you’re selling to businesses) places an order and then the magazine is printed once they paid for it. This is a great model because it saves you costs and this is a great way to prevent premature closing of your publication.

Another great benefit of Print on demand magazines is that you can offer back issues of all your copies. This is a great option because readers who have missed an issue will never find that can’t supply them with a copy. And this can be a good way to have better engagement with an audience member too.

The problem with mass production is that it can be wasteful. If you don’t sell half of your mass-produced magazines, this can be a large loss in materials and resources which is harmful to the environment.

With print on demand, not only are many products now printed with recycled materials but resources are only used when a copy is ordered. Therefore, you can improve your brand’s sustainability and look good to audiences. In fact, consumers are more likely to buy from an environmentally friendly brand, so this can be a good way for you to market your magazine.