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Why Use the Print on Demand Magazines for your Publication Sales

Why Use the Print on Demand Magazines for your Publication Sales

Last modified: February 12, 2022

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Are you thinking about creating a new magazine or publication for regular release and would like to make it a success? Magazines is a hard business to be. Many fail within the first 12-24 months of existence and it takes a lot for them to be successful. But there is another option with print on demand magazines. Here are some reasons why you might want to try this route.

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Click here for more information about The Top 12 Shopify Print On Demand (POD) Apps.

Too Many Magazines Fail

When you’re starting a new magazine then there is a risk that it will fail. About 60% of magazines will not finish their first year and 80% will not be around by the time it comes to the fourth year. Only 10% of magazines survive more than 10 years.

This can be a big concern and one of the major reasons why they fail is that there isn’t enough money in the magazine. That is generally because magazine publishers will create a magazine and print loads of copies of it in the hope that they can sell them. However, often sales are not as high as expected and they have too many copies, which are already paid for but they can’t get the money back for. This lost investment will never be returned. If the lost sales rate is too high, then a magazine edition can be a complete loss.

That isn’t the case with print on demand. The magazines are printed on an as and when needed basis. The customer (or client if you’re selling to businesses) places an order and then the magazine is printed once they paid for it. This is a great model because it saves you costs and this is a great way to prevent premature closing of your publication.

Can Easily Offer Backdated Issues

Another great benefit of Print on demand magazines is that you can offer back issues of all your copies. This is a great option because readers who have missed an issue will never find that can’t supply them with a copy. And this can be a good way to have better engagement with an audience member too.

More Sustainable

The problem with mass production is that it can be wasteful. If you don’t sell half of your mass-produced magazines, this can be a large loss in materials and resources which is harmful to the environment.

With print on demand, not only are many products now printed with recycled materials but resources are only used when a copy is ordered. Therefore, you can improve your brand’s sustainability and look good to audiences. In fact, consumers are more likely to buy from an environmentally friendly brand, so this can be a good way for you to market your magazine.

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Final Word: Why Use the Print on Demand Magazines for your Publication Sales

There are many reasons why you might want to use the print on demand magazines style. However, how do you get started? Well, you can use a Shopify website connected to your Lulu account to help you sell those magazines. It is easy to set up and get started with your website ready in just a couple of hours.

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