Dawn vs Impulse

	Dawn	Impulse
Get the theme	Get Dawn → on the Shopify Theme Store	Get Impulse → on the Shopify Theme Store
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Used by	15.0% of stores	4.0% of stores
Popularity rank	#1	#4
Price	Free	$500 USD
Reviews	35% positive (288)	94% positive (1,301)
Developer	Shopify	Archetype Themes
Avg apps per store	5.7	6.9
Avg products per store	1,572	1,251
Speed (real-world Core Web Vitals)
Pass rate, comparable stores	79.9%	85.5%
Median LCP	1.5s	1.4s
Median INP	131 ms	113 ms
Median CLS	0.00	0.00
Apps often used with it	Judge.me Product Reviews App 36.8% Klaviyo 29.7% Loox ‑ Product Reviews App 17.1% Recharge 14.0% Yotpo 8.8%	Klaviyo 50.3% Judge.me Product Reviews App 28.6% Swatch King 22.6% Loox ‑ Product Reviews App 22.4% Yotpo 13.3%
Most common store types	Subscription Multichannel & Marketplaces Wholesale / B2B	Subscription Multichannel & Marketplaces Wholesale / B2B
	Full Dawn stats →	Full Impulse stats →

Popularity and usage figures are the share of Shopify stores in our dataset running each theme, from live scans. Speed is real-world Core Web Vitals from stores running the theme (the comparable cohort excludes heavy-app stores to isolate the theme).