Dawn vs Impulse

	Dawn	Impulse
Get the theme	Get Dawn → on the Shopify Theme Store	Get Impulse → on the Shopify Theme Store
We may earn a commission if you buy through these links, at no extra cost to you. It never affects the numbers below.
Used by	15.11% of stores	4.15% of stores
Popularity rank	#1	#4
Price	Free	$500 USD
Reviews	35% positive (284)	94% positive (1,292)
Developer	Shopify	Archetype Themes
Avg apps per store	5.7	7.0
Avg products per store	1,551	1,246
Speed (real-world Core Web Vitals)
Pass rate, comparable stores	80.3%	85.6%
Median LCP	1.5s	1.4s
Median INP	130 ms	111 ms
Median CLS	0.00	0.00
Apps often used with it	Judge.me Product Reviews App 36.63% Klaviyo 30.08% Loox ‑ Product Reviews App 17.87% Recharge 14.83% Countdown Timer 10.44%	Klaviyo 50.47% Judge.me Product Reviews App 28.37% Swatch King 23.59% Loox ‑ Product Reviews App 23.05% Yotpo 13.47%
Most common store types	Subscription Multichannel & Marketplaces Wholesale / B2B	Subscription Multichannel & Marketplaces Wholesale / B2B
	Full Dawn stats →	Full Impulse stats →

Popularity and usage figures are the share of Shopify stores in our dataset running each theme, from live scans. Speed is real-world Core Web Vitals from stores running the theme (the comparable cohort excludes heavy-app stores to isolate the theme).