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How to Create Free Shipping Discount on Shopify
Last modified: November 22, 2023
Lots of customers won’t buy from a brand if they cannot get free shipping. While some orders would make this nonviable, there are many times when offering customers a chance for free shipping might work. This will improve the experience for the customer and improve conversion rates for your store. The more people buying from you, the more revenue and the better profits you will make.
So, here is a way to create a free shipping discount on Shopify for your customers. This can be set, so customers only get the option when they are spending over a certain amount. In addition to this option, there are also several apps that offer this function. You can find a lot of them here, or you can check this option out.
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Privy ‑ Pop Ups, Email, & SMS
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Free Shipping Bar + Cart Goals
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Free Shipping Progress Bar
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Pretty Free Shipping Goal Bar
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Free Shipping Bar by Hextom
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Easy Free Shipping Bar
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Zero - Free Shipping Bar
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Free Shipping & Hello Bar
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Shipping Bar by ShopStorm
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Smart Shipping Bar
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Step 1 – Login
Login to your Shopify store using your credentials.
Step 2 - Discounts
From the Shopify dashboard, you need to look for the ‘Discounts’ section that is on the left-hand side. Click on this, it has a percentage-badge icon on it.
Step 3 – Create a Free Shipping Discount
Now you can click on the ‘Create Discount’ button. This is in the top right corner of the page. This allows you to create a new discount, of any type.
Step 4 – Configure Discount Attributes
This allows you to now input the details of the new discount. There are several aspects to this process.
Discount Code: The code customers can enter to get access to your free shipping offer.
Options: In the discount type, there is an option to offer ‘Free Shipping’, select this option.
Countries: Choose what countries can get free shipping. This is a very important section because shipping internationally can be very expensive, and you might want to offer international customers a different rate for free shipping, if you want to at all.
Minimum Requirement: Specify the amount that the customers need to spend in order to qualify for the free shipping offer. This can also be done on the number of items that the customer is buying from you.
Customer Eligibility: Select who can apply the discount to their cart. A dropdown list will present you with a customer list or customer groups. If this doesn’t contain the list of customers you want, you might need to create the list yourself.
Usage Limits: Say how many times the customer or everyone can use the discount. For instance, you might have an unlimited use for the discount, but only once per customer. Or, you might offer the discount for just the first 200 customers on your store.
Active Dates: You can decide how long you would like the discount to last for.
Step 4 – Save
After completing the details, you can see ‘Save’ the discount by clicking on the ‘Save’ button. You can also advertise the new discount by using the ‘Promote’ button.
Optimizing Customer Experience with Shopify Free Shipping Discounts
Personalizing Free Shipping Offers
Personalization enhances customer experience. Tailor free shipping offers based on customer’s purchase history or location for increased relevance and appeal.
Communicating Clearly with Customers
Transparency in communication is key. Clearly outline the terms and conditions of free shipping offers on your website and during checkout to avoid confusion and build trust.
Streamlining the Checkout Process
A smooth checkout experience is crucial. Ensure that applying free shipping discounts is straightforward and visible, reducing cart abandonment and
Considerations for Shopify Free Shipping Discount
Impact on Cart Value and Customer Behavior
Offering free shipping can significantly influence customer behavior. It typically increases the average cart value as customers add more items to qualify for free shipping.
This strategy can lead to higher overall sales and customer satisfaction.
Geographical Restrictions and Rates
Consider geographical restrictions for your free shipping offer. You might want to limit the offer to certain countries or regions, especially if international shipping costs are high.
This helps manage your expenses while still providing value to a large segment of your customer base.
Integrating Free Shipping with Marketing Efforts
Leverage your free shipping offer as part of your broader marketing strategy. Promote it through email campaigns, social media, and on your website.
This not only increases the visibility of your offer but also drives traffic and sales to your Shopify store.
Conclusion: How to Create Free Shipping Discount on Shopify
When it comes to improving conversion rates, you can’t beat free shipping. Customers love the offer and will be more likely to spend on your store if you offer that. Use the tips above or this app to offer free shipping discounts on your Shopify store.
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Is it possible to offer free shipping to first-time customers only?
Yes, create a customer group for first-time buyers and apply the discount to this group. This encourages new customer purchases.
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How does offering free shipping impact my store’s profitability?
Free shipping can increase order values and customer loyalty. However, monitor costs to ensure it’s financially sustainable.
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How do I promote my Shopify store’s free shipping offer?
Promote through email marketing, social media, and website banners. Effective promotion increases visibility and customer engagement.
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