There are numerous different ways that you can improve your website’s conversion rate on Shopify. While looking at the design, speed and other aspects often take precedence and this can have a small impact on the success of a website. However, there are also some other aspects of the design that website owners don’t often consider.

One of those aspects is whether the size of the font matters. Adjusting font size, along with other visual elements like images and videos, can have a significant impact on user experience and conversions.

Key Takeaways
1
Smaller font sizes for product prices can create the perception of lower cost, potentially improving conversions.
2
Contrary to popular belief, showcasing prices in a big font is not always the most effective strategy.
3
Adjusting font size on Shopify involves steps like logging in, theme editing, and typology adjustments.

Smaller Size Makes Products Seem Less Expensive

Research has shown that when you have product prices in a smaller size, it can have an impact on improving conversions. This is because customers can think that the price is less when products are listed at a price in a smaller font.

This is completely against the standard thought that people think of showcasing a price in big font. Therefore, it might completely reshape how you advertise on your website and with leaflets.

Additionally, you can experiment with adjusting contrast, brightness, and white balance of product images to make them more appealing and potentially increase perceived value.

The Font Also Affects Size

Another study on whether font size matters on your website’s conversion found that it depends on what the font is for the optimal size. For instance, Comic Sans required the pricing to be on size 14 whereas Arial should be on font size 12.

It was also found that when a website had a font of Times New Roman or Arial, they were read faster by the consumer. The speed of the consumer reading might mean that you can improve the experience of the customer when you’re providing them with long articles.

Changing Font Size on Shopify

To make this a difference on your website, you can make changes to your Shopify theme using the steps below.

Step 1 - Login

Log into your Shopify admin area using your credentials.

Step 2 - Shopify Theme Edit

Now you need to go to your ‘Online Store’ and then the ‘Themes’ tab. Find and click on the ‘Customize theme’ option. Within this area, you can find the ‘themes option’ that should be in the left-hand area of the popup.

Step 3 - Typology

Now you can see the ‘Typology’ tab. Enter this tab. There will be options for you to edit the font that is being used on your Shopify font. For instance, you can change the font, the page heading font, the link color, product text styles, colors for the prices or more. You’re also able to change the font size by entering the size of the font you want.

Once you’ve done that, you can click on the ‘Save’ options.