You can’t just build a Shopify store and expect your audience to find you. You have to promote your store in order to generate traffic and sales on your store. Without promotion, no one will know your brand and no one will buy from you.

So, how do you promote your Shopify store? Here are some simple tips.

Key Takeaways
1
Optimize your Shopify store for search engines using targeted keywords in your website’s text and metadata.
2
Leverage social media platforms to engage with customers and promote your products.
3
Maintain a blog on your Shopify store to improve SEO and provide valuable content to your audience.

1. Search Engine Optimization

The first thing to do is to make sure that you have a website that is optimized for search engines. This is where you ensure that when someone enters a relevant query on a search engine, your website appears on the search results.

Pick about three-five keywords to start with and start adding them into your website’s text so they appear about 1-2% of the time. This should help. You should also make sure that your metadata include these keywords. You don’t have to use the keywords on all pages. Furthermore, you can have two on one page and another two on another page.

You should also start to use a good SEO app. These can help you find errors on your site that hinder your rank on search engines.

2. Paid Ads

A more expensive option, but one that can yield good results if you target the right person. Paid ads are an excellent way to get to the top of the rankings on the search engines or to appear in adverts on other websites. You can also use remarketing apps to target those who have already visited your store.

Paid ads can be very expensive though, and unless there is a decent profit margin on your sales, this might not be the best option.

3. Social Media

Another excellent way to promote your store. Social media can be done through text, images and videos. Simply create content and publish it on many of the social media networks available. It is highly recommended to be on Facebook, Instagram, Twitter, and a couple of others. Don’t overspread yourself. Be on about four-to-five networks.

4. Video

People love to interact with video, which is why you should start a YouTube channel for your products. You can create all kinds of videos like top ten lists, advice about how to use your product/solve simple products or even news about the company.

Videos on YouTube can sometimes rank higher than your website, and so can be a great way to build your reputation. Also, with enough followers and views a month, you can earn a small revenue off YouTube.

5. Blogging

Writing and publishing more than 15 blogs a month helps promote your website. This many blogs will increase the indexing speed of your website, improve backlink generation and tells Google that you have something important to say. However, be cautious of over-optimizing or creating low-quality content, as this can lead to a Google penalty.

Blogs need to be over 300 words long to register. However, you should try to aim for blog posts that are more than 1,000 words, preferably longer. And have lots of images and videos within those blogs to improve their optimization for search engines.