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How to Effectively Collect Reviews for your Shopify Store
Last modified: December 21, 2023
Reviews are really important when it comes to making a success of your business. However, too many business owners fail to really go for them as they’re worried about what past customers might say, or they think it will take too long to get the review. The fact is that one review is better than none, and 81% of customers prefer to trust the opinion of other customers than your marketing content.
There are many ways that you can collect reviews for your Shopify store. Some of these are personal and others are not. So here are some options that can help you build a review system that can help you build your business.
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Google Reviews & Rating Widget
Reputon Customer Reviews App
SEO, JSON‑LD, Schema
Google Reviews & Rating Badge
Social Testimonial Slider
Google Customer Reviews
Google Reviews by Reputon
Google Customer Reviews
Google Customer Reviews, Badge
Include Review Requests in Packages
One very important area that brands often forget where they can get reviews is the packaging. Within the fulfillment packaging of your orders, you can include a marketing postcard or leaflet that invites the customer to review your website. This is a physical touchpoint that is harder for the customer to ignore.
You can also use prepaid posting options to get the customer to send you a written review that can help you collect testimonials from your customers.
Another option is to use one of the numerous apps that allow you to send automatic emails to customers to collect information from them about reviews. Some of the best apps include Growave, which is an app that doesn’t just collect reviews, but can also act as a way to improve your website’s loyalty program that increases your customer’s lifetime value to the brand.
One of the other apps that you can use is Review Nudge. This is a recent addition to the Shopify App store, so they don’t have many reviews at the moment. However, they’re highly recommended by experts who build Shopify apps.
Enhancing Your Shopify Review Collection Strategy
Integrating Effective Review Collection Methods
Collecting reviews on Shopify can be streamlined by integrating automated review request systems.
This approach ensures every customer receives a prompt to share their experience, enhancing the likelihood of gathering valuable feedback.
Additionally, leveraging Shopify plugins for review collection can simplify this process, seamlessly integrating with your store’s operations.
Maximizing Visibility and Trust with Reviews
Displaying reviews prominently on product pages not only boosts visibility but also instills trust in potential customers.
It’s crucial to showcase these testimonials where they’re most impactful, such as on relevant product pages or your store’s homepage. This strategic placement can significantly influence purchasing decisions.
Leveraging Social Proof and SEO Benefits
Utilizing customer reviews as social proof can greatly influence buyer behavior. Moreover, these reviews contribute to improved search engine optimization (SEO), helping your store rank higher in search results.
This dual benefit of building trust and enhancing online visibility is a key aspect of a successful review strategy.
Advanced Techniques for Collecting Review on Shopify
Personalized Review Requests
Customizing review invitations to align with the customer’s unique purchasing experience can significantly enhance engagement and response rates.
This tailored approach can revolutionize the way reviews are collected, making each interaction more meaningful and effective.
Innovative Incentives for Reviews
Offering incentives for reviews is an effective way to encourage customer participation. Whether it’s a discount on future purchases or entry into a contest, incentives can motivate customers to share their experiences.
However, it’s important to ensure that these incentives comply with any relevant guidelines and regulations.
Monitoring and Responding to Reviews
Actively monitoring and responding to reviews, both positive and negative, is essential. This not only shows customers that you value their feedback but also helps in managing your online reputation.
Addressing concerns raised in reviews can also provide insights for improving your products and services.
Conclusion: How to Effectively Collect Reviews for your Shopify Store
Reviews are a significant part of running your eCommerce store. There are several ways that you can collect reviews for Shopify stores. Above are three of the best options. Remember to always ask politely and give them a reason why customers should help you out. If you give a reason, they’re more likely to leave you a review.
What should I do if I receive a negative review?
Respond promptly and professionally to negative reviews. Address the customer’s concerns, offer a solution if possible, and demonstrate your commitment to customer satisfaction.
Should I respond to every review on my Shopify store?
While responding to every review is ideal, prioritize responding to negative reviews and those with specific feedback. This shows customers that you value their input and are actively engaged.
How often should I request reviews from customers?
Request reviews shortly after the customer has received their product, ideally within a week. This timing ensures the experience is fresh in their mind, increasing the likelihood of receiving detailed feedback.