About 70% of your website’s carts are going to be abandoned. If you have a lot more mobile traffic, then you can sometimes expect the number to increase to 85% in social media and digital marketing. That means that you have an opportunity to grow your sales, but only when you’re using a Shopify abandoned cart popup app and some great processes for managing that.

There are some great exit-intent popups that you’re able to use on Shopify to help you build a better process for preventing abandoned carts or even reclaiming them. Some of these can include gamification options like those that are included within Vitals and Sales Rocket.

However, having a popup is one thing. It needs to look good on your website and perform better for it to be successful. So here are some top tips for you to know more about how you can have a better performing Shopify Abandoned cart popup.

Key Takeaways
1
Offer value in your abandoned cart popup by providing incentives like free downloads or discounts.
2
Create a sense of ownership for the audience by using ‘your’ to make them feel they already possess the offer.
3
Be mindful of color choices, as colors convey specific messages and combinations are crucial.

Top Tips for Your Shopify Abandoned Cart Popup

Tip One: Offer Value

The popup needs to offer value for the audience for them to convert to it. You can’t just ask for their email address. You need to give them something for that email address. For services, you could offer them a free downloadable or for e-commerce, you can offer a discount.

Another option is to use gamification, like a wheel of fortune game that offers them a chance to win a reward for their email address.

Tip Two: Give Ownership

Ensure that the audience knows that they’re getting something that is by right ‘theirs’. This means using terms that provide ownership, such as ‘your’. Ownership means that the customer will want it more because they think they already have it.

Tip Three: Use the Right Colors

Color theory means that audiences associate certain colors with particular marketing messages. The combination of colors is also important, and certain colors cannot be combined.

Be sure to double-check the colors being used in your adverts.

Tip Four: Remember Not to Use the Popup Too Many Times

You must use cookies on your website to ensure that your website doesn’t show the popup too many times to your audience because this can annoy them. At most, you should only be showing the exit-intent popup once per visitor, as this can annoy customers when it comes up too often.

Tip Five: Use Actions

Also, remember to use proactive words that tell the reader what to do. So use words like ‘subscribe’, ‘sign up’ or ‘claim’. This gives clear actions for the audience to follow.