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Top Tips for Your Shopify Abandoned Cart Popup
Last modified: January 16, 2024
About 70% of your website’s carts are going to be abandoned. If you have a lot more mobile traffic, then you can sometimes expect the number to increase to 85%. That means that you have an opportunity to grow your sales, but only when you’re using a Shopify abandoned cart popup app and some great processes for managing that.
There are some great exit-intent popups that you’re able to use on Shopify to help you build a better process for preventing abandoned carts or even reclaiming them. Some of these can include gamification options like those that are included within Vitals and Sales Rocket.
However, having a popup is one thing. It needs to look good on your website and perform better for it to be successful. So here are some top tips for you to know more about how you can have a better performing Shopify Abandoned cart popup.
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Smart Push Marketing – WebPush
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Abandoned Cart Recovery
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| 3 |
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Abandoned Cart Recovery Email
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Kit Karts
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| 5 |
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WhatsApp Chat + Cart Recovery
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| 6 |
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Recapture Abandoned Carts
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| 7 |
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PushOwl Web Push Notifications
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| 8 |
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Checkoutify
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| 9 |
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Messenger Abandoned Cart Bot
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| 10 |
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Abandoned Cart Messenger
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| 11 |
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Cart Absolute by MDeVs
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| 12 |
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SINOBOT
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Show More
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Tip One: Offer Value
The popup needs to offer value for the audience for them to convert to it. You can’t just ask for their email address. You need to give them something for that email address. For services, you could offer them a free downloadable or for e-commerce, you can offer a discount.
Another option is to use gamification, like a wheel of fortune game that offers them a chance to win a reward for their email address.
Tip Two: Give Ownership
Ensure that the audience knows that they’re getting something that is by right ‘theirs’. This means using terms that provide ownership, such as ‘your’. Ownership means that the customer will want it more because they think they already have it.
Tip Three: Use the Right Colors
Color theory means that audiences associate certain colors with particular marketing messages. The combination of colors is also important, and certain colors cannot be combined.
Be sure to double-check the colors being used in your adverts.
Tip Four: Remember Not to Use the Popup Too Many Times
You must use cookies on your website to ensure that your website doesn’t show the popup too many times to your audience because this can annoy them. At most, you should only be showing the exit-intent popup once per visitor, as this can annoy customers when it comes up too often.
Tip Five: Use Actions
Also, remember to use proactive words that tell the reader what to do. So use words like ‘subscribe’, ‘sign up’ or ‘claim’. This gives clear actions for the audience to follow.
Enhancing Abandoned Cart Popups
Timing and Engagement
Timing is crucial for abandoned cart popups. They should appear when a customer is about to leave, not while they’re still browsing, avoiding disrupting the shopping experience while reminding them of their intended purchase.
Personalization and Incentives
Personalize popups based on user behavior and offer incentives like discounts or free shipping. This approach not only encourages customers to complete their purchase but also enhances their overall shopping experience.
Clear and Compelling CTAs
Use clear and compelling calls-to-action (CTAs) in your popups. Bright and bold design elements with persuasive language can significantly increase the likelihood of customers completing their purchases.
Optimizing Popup Content
Effective Subject Lines
Craft high-converting subject lines for your popups. Keep them short, action-oriented, and highlight the incentive. This grabs attention and motivates customers to take action.
Customer Support Access
Include a way for customers to reach support in your popups. This builds trust and shows commitment to customer satisfaction, potentially recovering lost sales and improving the overall shopping experience.
Exit-Intent Technology
Utilize exit-intent technology to target customers who are about to leave your site. Offer exclusive discounts or other incentives to encourage them to complete their purchase, reducing cart abandonment rates.
Conclusion: Top Tips for Your Shopify Abandoned Cart Popup
Shopify abandoned cart popup apps are really easy to use. But they need to be really well-designed and applied to make sure that they have the best results for your brand. Above, we include some of the best tips for you to apply to your Shopify website.
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Are there industry-specific best practices for designing abandoned cart popups, such as for fashion or electronics stores?
Yes, industry-specific best practices can include showcasing high-quality images of fashion items or electronics, offering relevant incentives such as free shipping for fashion or warranties for electronics.
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What are the recommended dimensions and placement for an effective abandoned cart popup on a Shopify store?
The recommended dimensions for an abandoned cart popup often depend on your website’s design and layout. However, a general guideline is to make the popup large enough to catch the visitor’s attention.
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How can I make sure my abandoned cart popups are compliant with GDPR and other privacy regulations?
Ensuring compliance with privacy regulations like GDPR is essential. To do so, include a consent checkbox within your abandoned cart popup, clearly stating your data collection and usage policies.
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