Attentive: AI‑led Email &SMS runs on 2.3% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see app trends.
#36 most-used app in our datasetAttentive: AI‑led Email &SMS is a Shopify app used by 2.3% of the Shopify stores in our dataset, ranking #36 among all apps we track. The figure reflects the app detected on live storefronts, not App Store install counts.
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Attentive: AI‑led Email &SMS has slipped from 3.5% to 1% of the stores scanned each month over recent months. See all Shopify trends →
Attentive is an enterprise-grade SMS and email marketing platform, widely known for building large, compliant text-message subscriber lists and the automated campaigns that follow. It captures sign-ups through popups and two-tap opt-ins, then runs segmented SMS and email flows, with AI now helping write and time the messages. It is built for brands that treat SMS as a serious revenue channel rather than an occasional blast.
Where lighter tools just let you send a text, Attentive is designed to grow and monetize a list at scale, with strong compliance tooling, deliverability, and managed onboarding. That depth comes at a higher price point and a larger setup, so it lands with established DTC brands that have the traffic to build a sizable list and the volume to justify it. Its recent move into AI-led email brings both channels under one roof.
An SMS platform, not an SMS feature. Attentive is built to grow and monetize a text-message list at scale, which is why it sits with brands that treat SMS as a core channel, not an add-on.
It runs on bigger, busier stores. Adoption skews to stores with unusually deep app stacks and real traffic, the ones with enough visitors to build a list worth texting.
More selective than the mass-market tools. Its share sits well below Klaviyo and Omnisend, which fits: Attentive is a premium, higher-touch choice rather than a default first install.
Proven on mainstream themes. Its top homes are the common themes, Dawn, Prestige, and Impulse, so the platform installs cleanly on a standard build.
Worth it when SMS is a revenue line. For a store with the traffic and volume to justify it, the compliance and scale earn the cost; for a smaller store, a lighter email-and-SMS tool usually does more for less.
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
Klaviyo
Email Marketing |
73.4% | |
| 2 |
Yotpo
Product reviews |
39.6% | |
| 3 |
Rebuy Personalization Engine
Checkout - Other |
33.4% | |
| 4 |
Gorgias
Support - Other |
33.2% | |
| 5 |
Recharge
Subscriptions |
28.8% | |
| 6 |
Judge.me Product Reviews App
Product reviews |
28.2% | |
| 7 |
Loox ‑ Product Reviews App
Product reviews |
27.5% | |
| 8 |
Triplewhale
Analytics |
26.6% | |
| 9 |
Shop Pay
Payment options - Other |
20.2% | |
| 10 |
Rebuy Smart Cart
Upsell and cross-sell |
20% |
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
13% | |
| 2 | Prestige |
6.3% | |
| 3 | Impulse |
5.3% | |
| 4 | Broadcast |
3.7% | |
| 5 | Impact |
3% | |
| 6 | Horizon |
2.6% | |
| 7 | Symmetry |
2.6% | |
| 8 | Focal |
1.7% | |
| 9 | Pipeline |
1.6% | |
| 10 | Concept |
1.3% |
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This figure comes from live detection: we scan Shopify storefronts and read the apps each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →