Omnisend Email Marketing & SMS for Shopify — Usage Statistics
Omnisend Email Marketing & SMS runs on 5.7% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see app trends.
#13 most-used app in our datasetOmnisend Email Marketing & SMS is a Shopify app used by 5.7% of the Shopify stores in our dataset, ranking #13 among all apps we track. The figure reflects the app detected on live storefronts, not App Store install counts.
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Omnisend Email Marketing & SMS adoption trend
Omnisend Email Marketing & SMS has slipped from 5.7% to 2.3% of the stores scanned each month over recent months. See all Shopify trends →
Omnisend Email Marketing & SMS pricing
- FREEFree to install
- STANDARD$16/month
- PRO$59/month
Omnisend is an email and SMS marketing platform built specifically for ecommerce. It combines newsletters, automated flows like welcome and abandoned-cart series, and SMS into one tool, with prebuilt automations and templates aimed at getting a store sending quickly. Unlike a general email tool, it plugs into your product catalog and orders, so campaigns can pull in real products and trigger on real store events.
Its pitch is doing what Klaviyo does at a friendlier price and setup, with a generous free tier and email plus SMS on the same plan rather than as separate add-ons. Segmentation, popups, and reporting are built in, and the automation library covers the flows most stores need without heavy configuration. It fits small and mid-sized stores that want serious email and SMS marketing without the cost or complexity of an enterprise platform.
A friendlier Klaviyo. The whole appeal is doing the big jobs, flows, segmentation, SMS, at a lower price and a gentler learning curve, which is why it lands with smaller stores rather than enterprise brands.
It shows up on leaner stores. Adoption skews toward stores with a smaller app stack and mid-sized catalogs, the kind that want one tool for email and SMS instead of stitching several together.
Two channels, one roof. Keeping email and SMS on a single plan is the practical draw: a store gets an automated welcome, cart, and post-purchase sequence running without juggling separate tools.
Proven on mainstream themes. Its top homes are the common themes, Dawn, Prestige, and Impulse, so you are unlikely to hit a compatibility snag on a standard build.
The trade-off. Klaviyo still leads on raw adoption and depth for larger, data-heavy brands. Omnisend earns its place when value and speed matter more than the deepest feature set.
Apps installed alongside Omnisend Email Marketing & SMS
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Judge.me Product Reviews App
Product reviews |
38.9% | |
| 2 |
 Klaviyo
Email Marketing |
27% | |
| 3 |
 Loox ‑ Product Reviews App
Product reviews |
26.7% | |
| 4 |
 Recharge
Subscriptions |
21.8% | |
| 5 |
 Countdown Timer
Countdown timer |
20.6% | |
| 6 |
 Rebuy Personalization Engine
Checkout - Other |
13.6% | |
| 7 |
 PageFly ✦ Landing Page Builder
Page builder |
11.2% | |
| 8 |
 Kaching Bundles
Product bundles |
10.4% | |
| 9 |
 Yotpo
Product reviews |
9.9% | |
| 10 |
 Triplewhale
Analytics |
9.8% |
Themes commonly running Omnisend Email Marketing & SMS
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
12.6% | |
| 2 | Prestige |
5.4% | |
| 3 | Impulse |
4.4% | |
| 4 | Shrine PRO |
4.1% | |
| 5 | Horizon |
3.8% | |
| 6 | Crave |
3.6% | |
| 7 | Elixir |
3.5% | |
| 8 | Impact |
3.1% | |
| 9 | Broadcast |
2.1% | |
| 10 | Ella |
2% |
Store types using Omnisend Email Marketing & SMS
By business model
- Subscription 23.2%
- Multichannel & Marketplaces 7.5%
- Wholesale / B2B 3.9%
- Print on Demand 2.2%
- Dropshipping 2.1%
By what they sell
- Apparel & Accessories 50.1%
- Health & Beauty 26.7%
- Home & Garden 20.4%
- Food, Beverages & Tobacco 16.1%
- T-Shirts 13%
- Electronics 7.6%
Examples of stores running Omnisend Email Marketing & SMS
- bonkerscorner.com
- ronin.pk
- resilia.shop
- dazuma.us
- solawave.co
- blenderseyewear.com
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Omnisend Email Marketing & SMS Shopify app?
Is Omnisend Email Marketing & SMS a good Shopify app?
What apps are used alongside Omnisend Email Marketing & SMS?
Which Shopify themes use Omnisend Email Marketing & SMS most?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the apps each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
