Instafeed ‑ Instagram Feed runs on 5.4% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see app trends.
#15 most-used app in our datasetInstafeed ‑ Instagram Feed is a Shopify app used by 5.4% of the Shopify stores in our dataset, ranking #15 among all apps we track. The figure reflects the app detected on live storefronts, not App Store install counts.
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Instafeed ‑ Instagram Feed has slipped from 5.8% to 2% of the stores scanned each month over recent months. See all Shopify trends →
Instafeed puts your Instagram photos on your storefront, turning your social feed into a gallery that lives on the home or product pages. It pulls posts automatically, so the feed stays current without manual updates, and it can make those images shoppable by tagging the products in each photo. For a brand whose Instagram does the heavy lifting, it brings that visual proof onto the store, where it can convert.
The pitch is social proof plus lifestyle context: real photos of your products, styled and in use, sitting next to the buy button. It is lightweight, works from the theme without code, and lets you control the layout and how many posts show. It fits fashion, beauty, home, and other visual brands that already invest in Instagram and want that content earning its keep on the storefront rather than staying on a separate app.
The proof already lives on Instagram. For visual brands, the strongest product photography is on their feed, not their store; Instafeed simply moves it where it can convert.
A visual-brand tool. Adoption skews to fashion, beauty, and home stores with mid-sized catalogs, exactly the ones whose Instagram is a real sales channel.
Shoppable is where it earns its keep. A pretty feed is nice; tagging products so a shopper can buy straight from the image is what turns social proof into orders.
Proven on mainstream themes. Its top homes are the common themes, Dawn, Prestige, and Horizon, so it drops onto a standard build without fuss.
Skip it if Instagram is not your channel. On a store that does not post, or whose audience is elsewhere, an empty or stale feed adds clutter rather than trust.
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
Judge.me Product Reviews App
Product reviews |
49.6% | |
| 2 |
Klaviyo
Email Marketing |
44.9% | |
| 3 |
Loox ‑ Product Reviews App
Product reviews |
21.4% | |
| 4 |
Countdown Timer
Countdown timer |
17.1% | |
| 5 |
Recharge
Subscriptions |
14.3% | |
| 6 |
Yotpo
Product reviews |
10.6% | |
| 7 |
Swym Wishlist
Wishlists |
9% | |
| 8 |
Rebuy Personalization Engine
Checkout - Other |
8.7% | |
| 9 |
PageFly ✦ Landing Page Builder
Page builder |
8.4% | |
| 10 |
Triplewhale
Analytics |
7.9% |
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
14.4% | |
| 2 | Prestige |
8.2% | |
| 3 | Horizon |
4.4% | |
| 4 | Impulse |
3.9% | |
| 5 | Broadcast |
3.7% | |
| 6 | Symmetry |
3.2% | |
| 7 | Ella |
2.6% | |
| 8 | Impact |
2.4% | |
| 9 | Minimog OS 2.0 |
2.4% | |
| 10 | Palo Alto |
2% |
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This figure comes from live detection: we scan Shopify storefronts and read the apps each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →