Postscript for Shopify — Usage Statistics
Postscript runs on 1.9% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see app trends.
#46 most-used app in our datasetPostscript is a Shopify app used by 1.9% of the Shopify stores in our dataset, ranking #46 among all apps we track. The figure reflects the app detected on live storefronts, not App Store install counts.
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Postscript adoption trend
Postscript has slipped from 3.4% to 1% of the stores scanned each month over recent months. See all Shopify trends →
Postscript is an SMS and MMS marketing platform built specifically for Shopify stores. It handles the text-message side of a store's marketing: collecting subscribers through popups and keywords, sending campaigns for launches and sales, and running automated flows like abandoned cart, welcome, and back-in-stock. Because it is built for Shopify, it syncs with your customer and order data, so messages can be segmented and personalized rather than sent to everyone at once.
SMS has become a core channel for stores that have outgrown email alone, and Postscript is one of the more widely detected SMS apps across the Shopify stores we track. The stores running it tend to carry a fuller app stack and real order volume, the profile of an established brand investing in retention. The panels below show its current adoption, the themes it most often runs alongside, and where it sits among the apps in our dataset.
Why SMS earns its place: Text messages get opened and read far more reliably than email, and they reach a customer directly on the device they check most. For a store with a list worth messaging, that immediacy is why SMS has moved from a nice-to-have to a core retention channel, and why apps like Postscript reach the adoption they do.
Who it fits: The data points to established stores with a wider app stack, which tracks: SMS pays off once you have enough subscribers and repeat buyers to message. A newer store with little traffic will get more from nailing email first, then adding SMS as the list grows.
The compliance angle: SMS is more tightly regulated than email, with consent and opt-out rules that carry real penalties. Postscript builds these into its collection and sending tools, but the job of keeping consent clean sits with the store. Treat it as a channel to run carefully, not to blast.
What to weigh before switching: SMS pricing usually adds per-message carrier fees on top of the plan, so cost scales with how much you send. Map your list size and sending volume against the plan first, and compare it with a direct SMS alternative like Attentive before committing.
Apps installed alongside Postscript
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Klaviyo
Email Marketing |
78.8% | |
| 2 |
 Loox ‑ Product Reviews App
Product reviews |
37% | |
| 3 |
 Judge.me Product Reviews App
Product reviews |
32.8% | |
| 4 |
 Yotpo
Product reviews |
32.8% | |
| 5 |
 Rebuy Personalization Engine
Checkout - Other |
32.6% | |
| 6 |
 Recharge
Subscriptions |
31.4% | |
| 7 |
 Triplewhale
Analytics |
29.1% | |
| 8 |
 Gorgias
Support - Other |
25.7% | |
| 9 |
 Countdown Timer
Countdown timer |
22.6% | |
| 10 |
 Omnisend Email Marketing & SMS
Email Marketing |
21.3% |
Themes commonly running Postscript
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
15.2% | |
| 2 | Impulse |
4.9% | |
| 3 | Prestige |
4.9% | |
| 4 | Horizon |
4.5% | |
| 5 | Impact |
2.9% | |
| 6 | Shrine PRO |
2.5% | |
| 7 | Broadcast |
2.3% | |
| 8 | Palo Alto |
2.3% | |
| 9 | Essentials |
1.5% | |
| 10 | Symmetry |
1.5% |
Store types using Postscript
By business model
- Subscription 33.6%
- Multichannel & Marketplaces 11.7%
- Print on Demand 4.7%
- Dropshipping 4.6%
- Wholesale / B2B 3.5%
By what they sell
- Apparel & Accessories 52.9%
- Health & Beauty 30%
- Food, Beverages & Tobacco 21.4%
- T-Shirts 20.8%
- Home & Garden 12.9%
- Hoodies 5.3%
Examples of stores running Postscript
- rhodeskin.com
- stevemadden.com
- gruns.co
- deathwishcoffee.com
- resilia.shop
- solawave.co
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Postscript Shopify app?
What apps are used alongside Postscript?
Which Shopify themes use Postscript most?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the apps each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
