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How to Conduct Keyword Campaigns for Shopify
Last modified: December 14, 2023
The ranking of your website is still all about keywords. While there are other factors like having a mobile-ready website, good internal and external linking and a regular blogging profile, keywords are an essential part. However, knowing what the best keywords for your website are can be challenging. So here are some suggestions on how you can build a good Keyword strategy for your Shopify website.
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SEO Booster ‑ SEO Marketing
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Plug In SEO
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SEO Manager
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Benchmark Hero
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SEO Doctor
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Ultra SEO
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SEO Products Optimizer
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Smart SEO
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SEO Image Optimizer
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JSON-LD for SEO
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SEO Expert Pro
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SEO Images All-In-One SEO
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SEO Ranger
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All In One SEO Optimizer
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ReloadSEO
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SEO Assistant by Buymaxx
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SEOMetriks Marketing Tools
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Shopify SEO Suite by AVADA
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Use the Right Tools
Numerous tools can be used to find out what your website is ranking for and what terms you should be ranking for. You can use things like Ubersuggest that can tell you the best keywords related to one or two that you suggest. It will also tell you the number of searches done per month and the keyword competition that you have for that.
When using Ubersuggest you’re looking for keywords that are high in search but low in competition. This can be tough, but it is better to have lots of lower-level keywords with less competition than one single keyword that has high competition.
In some niches, however, you can find that powerful keywords have been ignored by competitors.
Use Customers
Customers on your emails, live chat and social media are using the language that they use in searches. This can be a good clue, it is the language of your customers that you want to include on your website, not that of your niche’s jargon. Customers hate jargon, they want to read things in their own language.
So you can monitor communications from customers to see what they’re using to describe products/services and more.
Google has numerous tools that can be used to find out what keywords are being used. The first is Google Advertising. Within this tool, you can search for keywords, and it will recommend several keywords that are being used by customers.
Another tool is the Google Search Console. This is a reactive tool that shows what your website is listing for. Then you can use this tool to decide where to put more effort into growing your website’s traffic and search ranking.
Competitors
Another option is to look at the keywords that your competitors are using. If they’re all using a keyword, then there must be something about the keyword that is being used. If your competitors are using a wide variety of keywords, then you might want to look at your website’s strategy.
Be sure not to copy any content, even meta titles or descriptions, from competitors. You need to develop your own strategy. And you might want to change keywords slightly to align them with your specific brand to distinguishes you from other brands in the same niche.
Long Keywords
You might already have a long list of keywords that you can use and know will help you rank highly. However, you need to differentiate yourself from the competition. This is where you can use long-tail keywords to help you build a better market position. Long-tail keywords are like mini lines that are used as keywords.
Example:
Keyword: SEO
Long-tailed Keyword: Top SEO tips 2021.
Using long-tailed keywords is aligned to user search behaviors and therefore helps you rank higher.
Enhancing Keyword Campaign Strategies for Shopify
Prioritizing Existing Sales Pages
Begin your keyword optimization with existing sales pages. These pages often have established traffic and potential for quick wins.
Analyze their performance, identify high-impact keywords, and optimize these pages to enhance their search engine rankings.
Incorporating Keywords into On-Page SEO
Effectively using keywords in your on-page SEO is vital. This includes integrating them into titles, meta descriptions, and content.
Ensure that your primary and secondary keywords are strategically placed to improve your store’s search engine visibility.
Content Gap Analysis
Perform a content gap analysis to identify keywords your competitors rank for, but you don’t. This analysis can reveal new content opportunities, helping you target keywords that can drive additional traffic to your store.
Advantages of Keyword Campaigns in Shopify
Increased Online Visibility
Conducting keyword campaigns elevates your Shopify store’s online presence. By targeting the right keywords, your products and content become more visible to potential customers, enhancing your store’s reach and accessibility.
Improved Customer Targeting
Keyword campaigns allow for precise customer targeting. Understanding search terms used by your audience leads to more relevant traffic.
This relevance boosts the likelihood of attracting shoppers genuinely interested in your offerings.
Enhanced User Experience
Optimized keyword usage contributes to a better user experience. Shoppers find what they need faster when your store’s content aligns with their search queries.
This alignment not only satisfies current customers but also attracts new ones.
Cost-Effective Marketing
Keyword campaigns are a cost-effective marketing strategy.
Unlike paid advertising, organic search traffic generated from effective keyword use incurs no direct costs, offering a sustainable and budget-friendly approach to increasing store visibility.
Conclusion: How to Conduct Keyword Campaigns for Shopify
There are many ways that you can build a better keyword strategy when starting your Shopify store. Just be sure that you’re also using the best SEO apps like SEO Booster or others to build better Shopify stores that rank for your niche.
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How often should I update my keyword strategy for my Shopify store?
Regularly update your keyword strategy ideally every quarter. Market trends and search patterns change, so staying updated ensures your store remains relevant and competitive in search rankings.
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How do I choose the right keywords for my Shopify store?
Select keywords relevant to your products and audience’s search intent. Analyze search volume and competition to find a balance between popularity and achievability in ranking.
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Should I focus on global or local keywords for my Shopify store?
The focus depends on your target market. If your store serves a global audience, prioritize broader keywords. For local businesses, local keywords are more effective in attracting nearby customers.
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