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How To Add A Blog To Shopify

How To Add A Blog To Shopify

Last modified: December 2, 2021

FAQ
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Running a blog on your eCommerce store is very important. Research has shown that businesses which create and maintain a blog will generate 70% more leads. Blogs can also be very important for building traffic through SEO.

All Shopify online stores come with blogging functionality already available.

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How To Add A Blog

Here are the instructions for adding a blog to your Shopify store.

Step 1: Log In

Log in to your Shopify store using your user credentials.

Step 2: Create New Blog

Click on the ‘online store’ and then select ‘Blog post’. You should then click on ‘manage blog’ and then click on ‘add blog’.

Then you can create a title for the blog and select if you want comments on your blog posts.

Step 3: Save Blog

Now you can click on ‘Save’ and add it to your site’s navigation.

Editing A Blog

If you need to edit the blog, follow these steps.

Step 1: Log In

Log in to your Shopify store using your user credentials.

Step 2: Edit Blog

Click on the ‘online store’ and then select ‘Blog post’. You should then click on ‘manage blog’ and then click on the blog you want to edit. In the title section you can change the name for the blog.

Step 3: Save Blog

Now you can click on ‘Save’ to confirm the changes.

Improving Your Blog’s SEO

Your blog’s success will depend heavily on the SEO. You can use SEO apps to help you, but you should know how to change your blog’s SEO.

Step 1: Log In

Log in to your Shopify store using your user credentials.

Step 2: Edit Blog

Click on the ‘online store’ and then select ‘Blog post’. You should then click on the ‘manage blog’ and then click on the blog you want to edit.

In the search engine listing preview area, you want to to click on ‘Edit Website SEO’.

In the page field, enter a description that will appear in the search engine results. Try to keep the number of characters to between 45 and 55.

You should also enter in a description of the blog. This needs to be between 150 and 160 characters. Be sure that in both the title and description that you mention the main keyword you’re trying to target for the whole site.

Step 3: Save Blog

Now you can click on ‘Save’ to confirm the changes.

If you need more support for your Shopify blog, you can look at the Shopify blogging themes we recommend here.

Recap:
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