How To Change A Store Name In Shopify
Last modified: March 29, 2026
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Can I revert to my previous store name if I change my mind later?
Yes, you can revert to your previous store name as long as it hasn’t been taken by another Shopify user in the meantime. It’s always a good practice to think thoroughly before making such changes, but if you decide to go back, you can do so through the same settings in your Shopify admin.
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Will changing my store name affect my store’s settings or products?
No, changing your store name only updates the name. All other settings, products, and configurations remain unchanged.
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Is there a limit to how many times I can change my store name?
Shopify doesn’t limit the number of times you can change your store name. However, frequent changes can confuse customers.
Understanding Your Shopify Store Name
Importance of Store Name
We understand that as a new Shopify store owner, choosing the right name for your business can be daunting. After setting up shop, it’s natural to think of a name change. Maybe you’ve found a name that aligns better with your brand, or perhaps you’re shifting to a different niche.
Whatever the reason, changing your Shopify store name isn’t complex. However, it’s essential to understand the implications of such a change, especially if you’ve started marketing and building brand awareness.
Shopify Subdomain and Custom Domain
When you sign up for Shopify, the platform creates a subdomain in the format yourstorename.myshopify.com. While this subdomain is mainly for internal purposes, you can use it as your public-facing URL.
But, for brand credibility, we recommend using a custom domain. If you decide to change your store name, remember that you can’t alter the myshopify subdomain. If you’re set on changing the subdomain, you’d need to create a new Shopify store.
Additional Tips and Considerations When Changing Shopify Store Name
Think Before You Change
Before making any changes, weigh the pros and cons. If you’ve invested time and resources in marketing your current name, a change might undo your efforts. It’s always best to decide on a store name after careful consideration.
URL Redirects for User Experience
Changing URLs can lead to broken links, which isn’t ideal for user experience. If you modify any URLs, set up redirects. This way, if a customer clicks on an old link, they’re directed to the right place without any hassle.
Seek Expert Advice
If you’re unsure about changing your store name or domain, consider seeking expert advice. Professionals can guide you on the best steps to take, ensuring your brand remains strong and cohesive.
Implications of Changing a Store Name in Shopify
Brand Recognition and Trust
Changing a store name can impact brand recognition. Customers who are familiar with the previous name might get confused or feel uncertain about the new identity. Trust, once built under the old name, might need to be re-established with the new branding.
SEO and Online Presence
A name change can affect search engine rankings. The previous store name might have gained SEO traction, and changing it could reset some of that progress.
Additionally, backlinks and mentions with the old name might not redirect to the new store, leading to missed traffic opportunities.
Marketing and Promotional Materials
All marketing materials, both online and offline, would need an update. This includes digital ads, social media profiles, business cards, and any printed promotional items. The cost and effort to update these materials can be significant.
Customer Communication
It’s essential to inform customers about the name change to avoid confusion. This might involve sending out emails, posting on social media, or even setting up notifications on the website. Clear communication ensures customers understand the change and continue to trust the brand.
Conclusion: How To Change A Store Name In Shopify
Before changing your store name, it’s important to consider duplicating or backing up your store to ensure that you have a safety net in case anything goes wrong during the process. You don’t want to lose your settings and pages set up.
Changing your store name is a significant decision that should be made carefully, as it can impact your branding, search engine optimization (SEO), and overall customer experience.
If you’re unsure about the implications or the process itself, you may want to consult eCommerce Store setup guide for comprehensive instructions and best practices.
Additionally, it’s important to note that canceling a Shopify store is a separate process from changing its name. If you decide to discontinue your Shopify store entirely, you’ll need to follow the appropriate steps outlined in Shopify’s documentation to ensure a proper closure and data backup.
If you need more support on Shopify or Shopify Plus, then you can read more from our blog and FAQ section.
