How To Do SEO On Shopify
Last modified: May 21, 2020
New and existing stores on Shopify have one common problem: the need to get traffic to the site. The more traffic you get, the more revenue you’ll earn and the more successful your business will be. There are numerous ways to attract visitors to your site, with email marketing, social media and direct visitors being common tactics. However, nothing beats organic search.
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What Is Organic Search?
Organic search is when a user goes to a search engine and types in a query and a list of potential solutions (websites) appears. The user can then click on these. The users action is what makes up traffic. Search results are based on a number of factors that becomes part of your SEO strategy.
Your site needs to be optimized for search engines, so it appears higher on the list of potential solutions (known as results). The higher your site is on the results the more traffic you will get. For comparison, those in the top five search results receive 90% of the traffic. Those who rank tenth, get 1% of the traffic.
What Factors Are Included In Search Engine Algorithms?
The search engine algorithms are what determine your rank on the search results (Page Rank). Google has stated that there are 200 factors that can determine your Page Rank. This includes the content on the website, the internal links, external links, speed and more.
There are a lot of potential changes you can make to improve your rank. However, sometimes, your rank may decrease because of changes you’ve made to your website. You should also be aware that for some terms you’ll rank poorly and others you’ll rank badly for. You have to determine what keywords (or search terms) are more important to you.
Steps To Improve Your Search Engine Rank
The first thing you need to do is to ensure that your website is fast. There are plenty of Shopify speed apps you can use, however we really recommend using this one. It allows you to effortlessly improve your site’s speed through different means, including optimizing images to reduce loading times on your site.
You will also need to optimize content on your site. This should be finding keywords which are relevant to your website’s niche and then ensuring that your main pages have that keyword included at least 1.5% of the content but no more than 3%. You should also include this keyword within your meta description, page title and within the image description text.
You should also look at the sitemap.xml and ensure that this has been connected to your Google Search Console. This enables the search engine to index your website, which allows it to show your website in search results more easily.
Finally, you need to start looking at adding content regularly to your blog. Research has found that those that create content at least 15 times a month will get 70% more leads than those that don’t blog at all. Blogging also improves the number of potential inbound links you get which can significantly increase your site’s ranking.
Built-in SEO Features That Are Included With Shopify
Shopify does have some inbuilt SEO features that can help you optimize your site for Google. The first thing that you can do is ensure that you have the sitemap.xml and robot.txt files. These are generated automatically and can be pushed to Google.
Your themes should also be optimized for mobiles, which is an important ranking feature.
Finally, there are some great options within the content that allows you to generate title tags, meta descriptions and more for all your website pages, blog posts, products and collections. You can also edit the alt tags for any image you upload.
If you need more SEO options, then you can also use some great SEO apps. One of the best is SEO Booster, which you can find here.