14 Best Upsell and Cross-Sell Shopify Apps - [2024]
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14 Best Upsell and Cross-Sell Shopify Apps – [2024]

Last modified: October 17, 2023

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Upsell Recommendations
Upsell Recommendations
ReConvert Post Purchase Upsell
ReConvert Post Purchase Upsell
Unlimited Smart UpSell Offers
Unlimited Smart UpSell Offers
Upsell & Cross‑sell
Upsell & Cross‑sell
Related Products - Upsell
Related Products - Upsell
Discounted Upsells ‑ Upsell
Discounted Upsells ‑ Upsell
Upsell Now ‑ Upsell Popups
Upsell Now ‑ Upsell Popups
Cross Sell Pro
Cross Sell Pro
Cross Sell Recommend Products
Cross Sell Recommend Products
Cross Sell Ace
Cross Sell Ace
Upsell & Cross Sell
Upsell & Cross Sell
Cross selling ‑ by Smooth.ie
Cross selling ‑ by Smooth.ie
Recom.ai - Upsell & Cross-sell
Recom.ai - Upsell & Cross-sell
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When running an eCommerce business you have to maximize the order value of every purchase. There are several ways to do this. However, using either a Shopify cross-sell app or a Shopify upsell app is the best option for your business. Here is why, and some of the best Upsell and Cross-sell Shopify apps for your website.

Why Do You Need Either A Shopify Upsell App Or A Shopify Cross-Sell App?

When you walk into a store, there are always promotions around the store that entice you to spend more money. Look at some of the deals where they bundle products together and offer a slight discount to encourage sales. This is a classic example of cross-selling. Likewise, online, Amazon, and other e-retailers do the same. The Frequently Bought Together feature is essentially a cross-selling tactic.

Likewise, upselling is often very prominent online and offline. A product, like coffee, can be bought in certain sizes, and sellers will offer larger amounts for less money on a per-gram basis. This is a classic tactic to improve profits and encourage audiences to spend more. A common tactic with upselling is the decoy effect.

You should implement this in your business because it allows you to improve revenues and profit margins for a little extra money. At the same time, you can offer more customer satisfaction as you can provide a better product (especially with electrical products) and allow the consumers to think that they’re getting a great deal.

Improving order values is one of the best ways to improve revenues and profits without acquiring new customers, which is often more costly. It is also a great way to reduce the cost of shipping per item by having more items in each shipping consignment.

However, to ensure that you’re upselling and cross-selling the right products, you need one of the Shopify apps available.

What’s The Difference Between Upsell And Cross-Sell?

Sometimes, business owners get confused between upselling and cross-selling. Here is a quick introduction to both terms, so you know what is meant by each during this article:

Cross Selling: This is when you sell products that are related to or can accompany a product. For instance, selling a coffee mug and a coffee maker.

Upselling: When you sell a product that is perceived to be better (or more) than the original choice. Usually, this is because the value is perceived to be better. For instance, selling a computer with 8GB of RAM instead of one with 4GB of RAM. Another example is to buy say two burgers and get one free.

It is important to know these differences because then you can decide what app you’re really looking for. You might want a Shopify app that offers both. Or you could be specifically looking for an upselling app.

What Are You Looking For In A Shopify Upsell App Or A Shopify Cross-Sell App?

There are many aspects that you need to look at when you’re looking for an app for cross-selling and upselling. Some apps will be able to automatically select the products and then promote those on the product pages. This has a high chance of improving conversions with your promotions. Therefore, with just a little tinkering, you can automatically improve order values.

Other apps might allow you to have a popup at the checkout that allows the customer to add items to their cart. This is an excellent way to improve order values.

Key Takeaways
Upselling and cross-selling enhance customer satisfaction and increase revenues by offering better or additional products.
Cross-selling involves offering related products while upselling promotes a superior version of the chosen item.
Implementing these strategies online mirrors in-store promotions, encouraging customers to spend more per purchase.

Best Shopify Upsell and Shopify Cross-Sell Apps

Filter between free and paid

Upsell Recommendations

Upsell Recommendations

You don’t need to spend more to upsell to your audience. Upsell Recommendations gives you that ability with an Amazon style personalized experience for your website visitors. The app is perfect for those looking to increase revenues without having to find new customers.

The app gives you three widget placement areas: on the home, product and cart pages. This gives you maximum chance for extra exposure of products. All products are recommended based on an algorithm that shows the bestsellers, intelligent product recommendations and other ways. You can also customize how the widget will look on your website, giving you that brand image to create a seamless experience for your website visitors.

To make the recommendations more relevant, the app monitors buying and browsing behavior of your visitors. Then it uses these behaviors to make predictions for your next visitors. One of the best elements of this app is that it doesn’t slow down your website.

Upsell Recommendations Highlights:

  • Won’t reduce the speed of your website, so will not lose you ranking on search engines.
  • Analyses behaviors of guests to predict what other users might want to buy as well.
  • Can locate recommendations in many different areas of the website.
  • Amazon style system that is familiar to audiences.



PickyStory is a top-rated bundles and discounts app on Shopify. This app features a diverse range of deal options, allowing you to upsell and cross-sell to your customers at various key points across your store.

Cross-sell on your product pages with frequently bought together bundles, sell groups of products together as one product, offer kits for tiered-price upselling, or let your customers build their own mix-and-match bundle. You can also inspire your customers with shoppable galleries and display deals on pages or as pop-ups.

Want to stack a discount with a coupon code? You can create coupons in PickyStory that can be applied alongside bundle or deal discounts. Deals can be added to any page of your store (product pages, collections, in-cart) using simple drag and drop, and your inventory is auto-synced with Shopify in real-time.

PickyStory highlights:

  • Deals can be fully customized and styled to your brand’s requirements
  • No code needed, just drag and drop deals onto your pages
  • Detailed analytics to help you optimize your sales campaigns
  • Inventory automatically synced with Shopify at SKU level

Cross Sell Pro

Cross Sell Pro

This is a great little Shopify cross sell app for those who are on a tight budget. Despite being low cost (free) there are a lot of good features with this app. For starters, all you need to do is install the app on your website and then enable it. From that moment, free, smart and user behavior based product recommendations enabled on your product pages.

To help you sell more, you can add star ratings to recommended products as this is integrated with product review by Shopify. If a customer likes a product they are recommended, they can add it to their cart easily with the Add To Cart button, integrated with the app. Or, if the customer would like more detail on the product, there is a great 3D animation that can appear when the customer hovers over the recommended products.

Cross Sell Pro Highlights:

  • Mobile and tablet friendly, so you know that customers on these devices will get the same great product recommendations.
  • A free app that will help you sell more of your products and improve order values.
  • Great recommendations calculated based on past orders, which increases the chances that customers will take up offers.
  • Algorithm for recommendations will refresh every hour so if customers change behaviors and buy different products together, the app will adjust offerings to new customers.
Keep Reading

Enhancing Customer Experience with Upselling and Cross-Selling

Personalized Shopping Journeys

Understanding the power of personalization in the e-commerce landscape, and leveraging advanced AI technologies ensures that each shopper is presented with products and offers tailored to their preferences and shopping behavior.

Our expertise in digital marketing has provided insights and strategies to elevate the shopping experience, making it intuitive and engaging.

Optimizing Post-Purchase Engagement

Our years of experience have taught us the significance of the post-purchase phase. Strategic upsells and cross-sells are implemented at the order confirmation and thank you pages, utilizing AI to present relevant offers.

This approach not only increases the average order value but also enhances customer satisfaction and loyalty.

Mobile-First Upselling Solutions

In a world where a significant portion of online shopping occurs on mobile devices, always prioritize a mobile-first approach. Upselling and cross-selling interfaces are designed to be responsive and user-friendly, ensuring a seamless and efficient shopping experience for customers on the go.

Strategies for Effective Upselling and Cross-Selling

Implementing Upsell Funnels

Employ upsell funnels to present consecutive rounds of personalized offers to customers. By analyzing customer behavior and preferences, strategically place these offers to maximize acceptance rates.

An analytics dashboard provides insights into offer performance, aiding in continuous optimization.

AI-Driven Recommendations

With a foundation in developing and digital marketing, we harness AI to generate real-time product recommendations. These are not just based on customer behavior but also consider current trends and inventory data. This ensures that the recommendations are not only personalized but also timely and relevant.

Enhancing the Checkout Experience

Believing in the power of a streamlined and intuitive checkout process, integration of AI-driven recommendations and one-click upsell options minimizes cart abandonment and optimizes conversion rates. Every element of the checkout process is meticulously designed to be fast, secure, and user-friendly.

Things to Consider When Choosing Shopify Upsell and Cross-Sell Apps

Integration Ease

We’re no strangers to the importance of seamless integration when it comes to incorporating upsell and cross-sell apps into your Shopify store. It’s essential to opt for solutions that can be easily integrated, ensuring that the addition of these features doesn’t disrupt the existing store setup or customer experience.

We always emphasize choosing apps that are renowned for their seamless integration capabilities, ensuring that your store’s functionality and user experience remain top-notch.

Data Analytics and Reporting

Consider apps that provide detailed insights into customer behavior, sales data, and the performance of upsell and cross-sell campaigns. These insights are instrumental in making informed decisions, allowing for the continuous refinement of strategies to maximize revenue and customer satisfaction.


When selecting an upsell and cross-sell app, consider the level of customizability it offers. The ability to tailor the appearance, placement, and functioning of upsell and cross-sell options ensures that these features align with your store’s branding and aesthetic, offering a cohesive and engaging shopping experience for your customers.

Conclusion: 14 Best Upsell & Cross-Sell Shopify Apps

Cross-selling and upselling are important if you want to maximize your sales online. To help you, you need to install one of the best Shopify Upsell apps or a great Cross-Sell Shopify app. These can help direct customers to great compliments on their current cart selection. Which one of the recommended apps above will you choose?

  • How do Shopify Upsell and Cross Sell App affect the loading speed and performance of my online store?

    Assess the app’s effect on your website’s loading speed and overall performance to ensure a seamless and fast browsing experience for customers.

  • Can Shopify Upsell and Cross Sell App integrate with my existing Shopify themes and plugins?

    Ensure the app is compatible with your existing themes and plugins to maintain a cohesive and functional user experience.

  • How do I choose the best upsell and cross-sell app for my Shopify store?

    Evaluate your store’s specific upselling and cross-selling needs and consider apps that align with your budget and feature requirements.

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