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The 14 Best Upsell and Cross Sell Shopify Apps – [2023]

Last modified: November 11, 2022

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When running an eCommerce business you have to maximize the order value of every purchase. There are several ways to do this. However, using either a Shopify cross sell app or a Shopify upsell app are the best options for your business. Here is why, and some of the best Upsell and Cross sell Shopify apps for your website.

Why Do You Need Either A Shopify Upsell App Or A Shopify Cross Sell App?

When you walk into a store, there are always promotions around the store that entice you to spend more money. Look at some of the deals where they bundle products together and offer a slight discount to encourage sales. This is a classic example of cross selling. Likewise online, Amazon and other e-retailers do the same. The Frequently Bought Together feature is essentially a cross selling tactic.

Likewise, up selling is often very prominent online and offline. A product, like coffee, can be bought in certain sizes, sellers will offer larger amounts for less money on a per gram basis. This is a classic tactic to improve profits and encourage audiences to spend more. A common tactic with upselling is the decoy effect.

You should implement this in your business because it allows you to improve revenues and profit margins for a little extra money. At the same time, you can offer more customer satisfaction as you can provide a better product (especially with electrical products) and allow the consumers to think that they’re getting a great deal.

Improving order values is one of the best ways to improve revenues and profits without acquiring new customers, which is often more costly. It is also a great way to reduce the cost to ship per item by having more items in each shipping consignment.

However, to ensure that you’re upselling and cross selling the right products, you need one of the Shopify apps available.

What’s The Difference Between Upsell And Cross Sell?

Sometimes, business owners get confused between upselling and cross selling. Here is a quick introduction to both terms, so you know what is meant by each during this article:

Cross Selling: Is when you sell products that are related to, or can accompany, a product. For instance, selling a coffee mug and a coffee maker.

Upselling: When you sell a product that is perceived to be better (or more) than the original choice. Usually this is because the value is perceived to be better. For instance, selling a computer with 8GB of RAM instead of one with 4GB of RAM. Another example is to buy say two burgers and get one free.

It is important to know these differences because then you can decide what app you’re really looking for. You might want a Shopify app that offers both. Or you could be specifically looking for an upselling app.

What Are You Looking For In A Shopify Upsell App Or A Shopify Cross Sell App?

There are many aspects that you need to look at when you’re looking at for an app for cross selling and upselling. Some apps will be able to automatically select the products and then promote those on the product pages. This has a high chance to improve conversions with your promotions. Therefore, with just a little tinkering, you can automatically improve order values.

Other apps might allow you to have a popup at the checkout that allows the customer to add items into their cart. This is an excellent way to improve order values.

So, which is the best Shopify Upsell App and Shopify Cross Sell app? Here is our list of the contenders for both.

Filter between free and paid

Upsell Recommendations

Upsell Recommendations

You don’t need to spend more to upsell to your audience. Upsell Recommendations gives you that ability with an Amazon style personalized experience for your website visitors. The app is perfect for those looking to increase revenues without having to find new customers.

The app gives you three widget placement areas: on the home, product and cart pages. This gives you maximum chance for extra exposure of products. All products are recommended based on an algorithm that shows the bestsellers, intelligent product recommendations and other ways. You can also customize how the widget will look on your website, giving you that brand image to create a seamless experience for your website visitors.

To make the recommendations more relevant, the app monitors buying and browsing behavior of your visitors. Then it uses these behaviors to make predictions for your next visitors. One of the best elements of this app is that it doesn’t slow down your website.

Upsell Recommendations Highlights:

  • Won’t reduce the speed of your website, so will not lose you ranking on search engines.
  • Analyses behaviors of guests to predict what other users might want to buy as well.
  • Can locate recommendations in many different areas of the website.
  • Amazon style system that is familiar to audiences.



PickyStory is a top-rated bundles and discounts app on Shopify. This app features a diverse range of deal options, allowing you to upsell and cross-sell to your customers at various key points across your store.

Cross-sell on your product pages with frequently bought together bundles, sell groups of products together as one product, offer kits for tiered-price upselling, or let your customers build their own mix-and-match bundle. You can also inspire your customers with shoppable galleries and display deals on pages or as pop-ups.

Want to stack a discount with a coupon code? You can create coupons in PickyStory that can be applied alongside bundle or deal discounts. Deals can be added to any page of your store (product pages, collections, in-cart) using simple drag and drop, and your inventory is auto-synced with Shopify in real-time.

PickyStory highlights:

  • Deals can be fully customized and styled to your brand’s requirements
  • No code needed, just drag and drop deals onto your pages
  • Detailed analytics to help you optimize your sales campaigns
  • Inventory automatically synced with Shopify at SKU level

Cross Sell Pro

Cross Sell Pro

This is a great little Shopify cross sell app for those who are on a tight budget. Despite being low cost (free) there are a lot of good features with this app. For starters, all you need to do is install the app on your website and then enable it. From that moment, free, smart and user behavior based product recommendations enabled on your product pages.

To help you sell more, you can add star ratings to recommended products as this is integrated with product review by Shopify. If a customer likes a product they are recommended, they can add it to their cart easily with the Add To Cart button, integrated with the app. Or, if the customer would like more detail on the product, there is a great 3D animation that can appear when the customer hovers over the recommended products.

Cross Sell Pro Highlights:

  • Mobile and tablet friendly, so you know that customers on these devices will get the same great product recommendations.
  • A free app that will help you sell more of your products and improve order values.
  • Great recommendations calculated based on past orders, which increases the chances that customers will take up offers.
  • Algorithm for recommendations will refresh every hour so if customers change behaviors and buy different products together, the app will adjust offerings to new customers.

Final Thoughts: The 12 Best Upsell & Cross Sell Shopify Apps

Cross selling and upselling is important if you want to maximize your sales online. To help you, you need to install one of the best Shopify Upsell apps or a great Cross Sell Shopify app. These can help direct customers to great compliments to their current cart selection. Which one of the recommended apps above will syou choose?

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