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A free theme costs nothing either way, so the question is how it performs. These are Shopify’s free themes ranked by the real-world Core Web Vitals of the stores actually running each one on mobile, with the number of stores behind every figure.
We rank 21 free Shopify themes on the real-world Core Web Vitals of the stores actually running each one. Crave ranks first, passing on 84.7% of its stores, among stores with enough traffic to appear in Chrome UX Report data.
| # | Theme | Ranked by score |
All stores CWV pass (mobile) |
Few apps CWV pass | All stores LCP · INP · CLS |
Demo store real users |
|---|---|---|---|---|---|---|
| 1 | Crave | 78.9 | 84.7% 191 stores |
86.1% 133 stores | 1.8s · 118ms · 0.01 | — |
| 2 | Craft | 78.8 | 85.7% 133 stores |
85% 97 stores | 1.4s · 120ms · 0 | — |
| 3 | Rise | 76.1 | 90% 36 stores |
87% 27 stores | 1.9s · 132ms · 0 | — |
| 4 | Ride | 73.3 | 83.6% 71 stores |
85.7% 43 stores | 1.4s · 128ms · 0 | — |
| 5 | Dawn | 69.1 | 70.4% 4,509 stores |
80.3% 2,134 stores | 1.7s · 145ms · 0 | 1.5s LCP |
| 6 | Studio | 67.9 | 79.3% 64 stores |
90.2% 47 stores | 1.4s · 110ms · 0 | — |
| 7 | Trade | 65.8 | 74.3% 121 stores |
83.1% 77 stores | 1.6s · 130ms · 0 | — |
| 8 | Sense | 64.4 | 69.9% 294 stores |
71.8% 147 stores | 1.8s · 161ms · 0 | — |
| 9 | Refresh | 62 | 67.3% 323 stores |
72.8% 184 stores | 1.6s · 158ms · 0 | — |
| 10 | Spotlight | 60.2 | 71.9% 67 stores |
75% 51 stores | 1.5s · 132ms · 0 | — |
| 11 | Atelier | 58.7 | 66.7% 148 stores |
71.3% 106 stores | 1.6s · 170ms · 0 | — |
| 12 | Taste | 58.6 | 71.4% 57 stores |
75.7% 44 stores | 1.3s · 123ms · 0 | — |
| 13 | Savor | 55.9 | 66.3% 88 stores |
73.6% 57 stores | 1.6s · 163ms · 0 | — |
| 14 | Horizon | 54.9 | 57.6% 1,258 stores |
62.6% 865 stores | 1.7s · 179ms · 0 | — |
| 15 | Origin | 53.2 | 72% 27 stores |
— | 1.6s · 130ms · 0 | — |
| 16 | Ritual | 53.1 | 66% 57 stores |
65.9% 47 stores | 1.6s · 178ms · 0 | — |
| 17 | Dwell | 49.8 | 61.8% 66 stores |
68.4% 48 stores | 1.7s · 168ms · 0 | — |
| 18 | Fabric | 49.7 | 58.1% 137 stores |
68.7% 100 stores | 1.7s · 181ms · 0 | — |
| 19 | Tinker | 48.7 | 57% 138 stores |
53.9% 108 stores | 1.8s · 171ms · 0 | — |
| 20 | Vessel | 43.4 | 57.9% 45 stores |
69.6% 28 stores | 1.6s · 171ms · 0 | — |
| 21 | Pitch | 33.7 | 48.5% 39 stores |
58.3% 29 stores | 1.8s · 205ms · 0 | — |
This page is the data answer: which free theme actually loads fast on real stores. For what each one is built for, and which paid themes are worth the money, read our guide to the best free Shopify themes. See every theme in the Speed Index, free and paid together, or just the paid themes. Whether the paid themes are any faster is a different question, and comparing the two lists will not answer it: paid themes sit on busier stores running more apps. Compared at the same app load, 68.5% of free-theme stores pass Core Web Vitals against 70.1% of paid-theme ones, which is 1.6 points faster on the paid themes: see the free versus paid answer.
What counts as free: a theme is on this page when the Shopify Theme Store lists it at no cost, read from the same price we publish on the theme's own page. Nothing is grouped by hand, so a free theme added to the store next month lands here on its own, and a theme whose price we do not hold appears on neither the free nor the paid page rather than being guessed into one.
Every number on this page is real-world data from Google's Chrome UX Report, measured on mobile phones: the Core Web Vitals that actual Chrome users experienced on real stores. There is no lab test in the ranking. A theme is ranked by the share of the real stores running it that pass all three Core Web Vitals (loading, responsiveness, and visual stability), adjusted for how many stores sit behind the figure. Reporting a single form factor keeps it comparable row to row, and mobile is where most storefront traffic and the tighter thresholds live.
The "few apps" column is the number no one else can produce. It keeps the same real stores but narrows to those running 6 or fewer apps, so the gap between it and "all stores" is the speed cost of merchant app-bloat, isolated per theme. Because both halves come from the same set of stores, that within-theme comparison holds up even though the overall sample leans toward themes people look up more often.
Where a theme's demo store gets enough real traffic to appear in the Chrome UX Report, we show its own real-user number too, so you can compare the theme as its developer built it against how it performs in merchants' hands. Most demo stores are too low-traffic for this, so that column appears only for the popular ones.
How we rank, and why thin samples do not win: the order accounts for how many stores sit behind each number, not just the raw percentage. A theme passing 92% across 24 stores is measured with far less certainty than one passing 76% across 48,000, so a small sample is held to a more cautious figure and the theme with more data behind it ranks higher. We would rather rank a theme where the number is solid than crown one on a handful of stores. The percentage you see is still the real pass rate; the ordering just reflects how much data supports it.
Coverage limits, stated plainly: a theme needs at least 25 of its stores in the Chrome UX Report before we rank it, so newer or less common themes are left out until then. A store only enters the Chrome UX Report once it has real traffic of its own, which means the stores behind every figure here skew larger than the average Shopify store: the pass rates are what those stores experienced, not what all Shopify stores experience. The comparison between rows still holds, because every row is drawn the same way. The other safeguard is the ranking itself: because we sort by the confidence-adjusted score, a theme measured on a few dozen stores is held to a cautious figure and cannot leapfrog one measured on thousands. The field data also covers every version of a theme still in use, so a theme spanning several major releases is partly measuring its own history, not only its current version.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →