When it comes to selling clothes and other apparel, there’s one factor that online shops might struggle with, getting the customer to see themselves in the item. It’s very easy to get a model to wear the item, but that doesn’t always reflect how the customer might look in the item themselves.

However, there are apps that can help you overcome this. These Shopify virtual try-on apps can be fun to use and effective at converting customers. Among the top-rated Shopify apps, virtual try-on solutions are becoming increasingly popular for their ability to enhance the shopping experience.

What are Shopify Virtual Try-On Apps?

Shopify virtual try-on apps are exactly what they sound like, it is an app that allows a customer to see what the item will look like on them by using a virtual environment. There are many ways that this is achieved, from those that can use photos to those that take a live picture of someone with their phone and then use that to display the items.

It’s great to give customers an idea of how they might look in it a clothing item. They can also change into something they already have to see if it might match. Therefore, customers can make more informed purchasing decisions. While this might lower the amount that customers spend at one time, it also reduces the return and refund rate that you might have for your store.

This can be a big saving for many companies. Some research has found that online stores face a 25% return rate when it comes to sales. For clothing stores, the rate of return can be even higher, with more than 50% of items returned. This is three times higher than returns to the store. If you offer free returns, your return rate can be higher.

The main reason for this is shopper behaviors. According to research, shoppers will overspend and return what they don’t need or buy several variants of the same product and return the one that they don’t want after trying them on.

If you can offer a way for the customer to virtually try on the clothes, you might be able to reduce this.

Key Takeaways
1
Features from Shopify Virtual Try-On Apps include realistic product visualization and enhanced shopping experience.
2
Some apps offer customization options to match brand aesthetics.
3
Others apps provide analytics and recommendations based on customer interactions.

6 Best Shopify Virtual Try-On Apps 2026 - Here’s Our List: