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How To Add Gift Cards To Shopify
Last modified: June 11, 2024
Gift cards are a popular present that is given to friends and family. In 2018, there were $160 billion in gift card sales in the US alone. Having them in your store can have numerous benefits. For one, it guarantees you a sale of a product later on but gives you the funds upfront.
They can also be a great benefit for spreading your brand’s name. Gift cards can also be a good way to offer customers a refund for certain products.
Gift cards are easily accessible on your Shopify store. But you do need to activate the feature first. This is a quick guide to having gift cards in your store.
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VITALS | 40+ apps in one
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Rise Gift Card Loyalty Program
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Shopkeeper Branded Gift Cards
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Shopkeeper Gift Card Scheduler
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Better Gift Card Auto Fulfill
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Gift Box – Free Gift Motivator
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Giftee
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Shopkeeper Easy Gift Cards
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Shopkeeper Gift Cards
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Step 1 – Login
Login to your Shopify store, using your user credentials.
Step 2 – Finding The Gift Card Options
From your admin page go to the ‘Products’ options and then find the option that says ‘Gift Cards’.
Step 3 – Activate
Now you can click on the option that reads ‘Start selling gift cards on my store’. As soon as you save this option, your first gift card is created on your products list. However, it will be hidden from the sales channels at first.
Step 4 – Adding/Updating A Gift Card Product
Now you need to manage your gift cards. Whether you’re adding or updating the gift card product, this process is almost the same. The first thing you need to do is to go back to the ‘Products’ and then ‘Gift Cards’ option.
Step 5 – Manage
Now you need to click on the ‘Manage gift card products’. If you want to manage an existing gift card product then you need to click on the product in the list that displays. If you want to add a new gift card to your store, then click on the option: ‘Add gift card product’.
Step 6 – Add/Edit The Gift Card Information
Now you can enter in the information for the gift card. Here are some guides on what to do.
Title – Enter the name for the gift card that the customer will see. For instance, ‘Birthday Gift’ or ‘Wedding Gift’.
Description – Describe the gift card to your customers, this is the description that will appear on your store, so be sure to make it effective.
Images – You can upload images for your gift card.
Denominations – Add the denominations that you want to have for the gift card. Each denomination is counted as a variant for the product.
Search Engine Listing – Change any SEO you would like for the product.
Product Availability – Ensure that your product is available for the customer to buy. You might want to customize its specific selling date for it to sell on. To do this, click on the calendar icon beside the ‘Online Store’ and you can set the date that the card will be available to be bought from.
Organization – Add any other information about the product/vendor that you would like to. For instance, if you sell Amazon or eBay gift cards on your store, you could add this information here. You should also add tags so customers can find the gift cards easier.
Step 7 – Save
When you’re complete, click on the ‘Save Gift Card Product’ option.
Enhancing Your Store with Shopify Gift Cards
Benefits of Offering Gift Cards
Gift cards boost sales and customer loyalty. They attract new customers and encourage repeat purchases. Offering gift cards enhances brand awareness and provides a flexible gifting option.
Types of Shopify Gift Cards
Shopify stores can offer physical, digital, or virtual gift cards. Each type caters to different customer preferences. Physical cards are tangible gifts, while digital and virtual cards offer convenience and instant delivery. You can also provide a PDF version of the gift card for added convenience.
Setting Up a Gift Card Program
Choose a suitable gift card app from the Shopify App Store. Install and configure the app to align with your brand. Customize gift card designs and set clear terms and conditions for use. Consider including a sizing chart for physical gift cards to help customers choose the right size.
Maximizing Gift Card Potential
Customizing Gift Card Designs
Align gift card designs with your brand identity. Use high-quality images and allow for personalized messages. This enhances the gift-giving experience and makes your cards more appealing.
Effective Gift Card Promotion
Promote gift cards through dedicated landing pages, email campaigns, and social media. Highlight their benefits and use targeted marketing to reach potential buyers. Include your store’s contact information prominently for customers to reach out with any inquiries.
Best Practices for Gift Card Management
Ensure gift cards are easily accessible on your site. Provide clear instructions for purchase and redemption. Regularly monitor gift card usage and stay compliant with relevant regulations. Offer an FAQ section to address common questions and concerns regarding gift cards.
Conclusion: How To Add Gift Cards To Shopify
Adding gift cards is important. However, they default gift cards on Shopify are basic and can look unappealing compared to others on the market. You can improve their attractiveness with some great apps, like Go Gift Cards. With this app you can customize your gift cards and improve their sales. Additionally, proper store setup is crucial for effective gift card sales and management.
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Can I set an expiration date for gift cards on Shopify?
Yes, Shopify allows you to set expiration dates for gift cards. This can be configured in the gift card product settings, ensuring that the cards are only valid for a specific period.
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How do I handle refunds for purchases made with gift cards?
Refunds for purchases made with gift cards are typically credited back to the original gift card. If the gift card has expired or is lost, you may need to issue a new gift card or store credit.
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Are there any restrictions on the value of Shopify gift cards?
Shopify gift cards can be issued in various denominations, but store owners have the flexibility to set minimum and maximum values based on their business strategy and customer needs.
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