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How to Start a Shopify Mattress Store in [2024]
Last modified: June 4, 2024
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Starting a Shopify mattress store is really simple. It doesn’t take too long and, in fact, can be a simple process that can be started and finished within a day. Then all you have to do is to wait for that first sale.
The average Shopify website takes approximately 14 days to make its first sale.
So in this article, we look at how you can start a Shopify mattress store.
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Step 1 – What Business Model Are You Operating?
The first thing that you need to do is to choose the business model that you’re going to be operating with. There are lots of different business model that is going to be profitable for you. There is dropshipping, standard e-commerce, affiliate marketing and more.
Step 2 – Register an Account
Now you can create an account on Shopify. Shopify offers a 3-day free trial that you can use. This often means that you can register an account, build your website and take the first sale before you pay for any hosting on the platform.
That doesn’t mean there won’t be any other costs. Some apps, themes and other elements come at a cost.
Step 3 – Add Important Information
Now you can add important information that you need. This can include shipping information, tax information, etc. This information should be fairly easy to complete and take no more than a few minutes to complete.
Step 4 – Register a Domain
Now you can connect your domain. This is very simple to do. And if you don’t have your domain yet, you can register a domain with Shopify and connect to your account with ease.
Step 5 – Choose Theme
Now you can choose and install a theme. The theme is really important for your website, and there are lots of e-commerce themes that are great for mattresses. For instance, you might want to choose Shoptimized or Booster. These two themes have lots of great functions and load in less than a second, this protects your profit margins.
Step 6 – Add Products
Now you should choose and add your products. Products on dropshipping can be added by importing them directly from the supplier. This is really simple, and many apps can help you do this. You can also have apps that help you import reviews from those suppliers.
Step 7 – Marketing
Now it is time to market your website. This takes some time, and you should look at promoting your website across numerous platforms including improving your site’s SEO, email marketing, social media and more. The more you spread the news of your new e-commerce store, the quicker it will be for you to make that first sale.
Exploring Niche Opportunities for Shopify Stores
Opening a mattress store can be a lucrative niche business, but it’s important to consider how it relates to other specialized retail sectors. For instance, a mattress store could potentially complement a medical supply business, catering to customers seeking products that promote better sleep and overall health and wellness.
Additionally, a mattress retailer might partner with stores that sell supplements aimed at improving sleep quality or reducing conditions like back pain. Similarly, a mattress business could collaborate with a gym store, cross-promoting their products to fitness enthusiasts who prioritize proper rest and recovery.
Conversely, a mattress retailer could explore opportunities to sell on sport stores by offering specialized mattresses designed for athletes or individuals with an active lifestyle.
Regardless of the specific niche store ideas explored, the key is to recognize the interconnectedness of various health and wellness sectors and how a mattress store can position itself as a central part of a holistic approach to promoting overall well-being.
Conclusion: How to Start a Shopify Mattress Store
Above are the steps that you need to start a Shopify mattress store. The process is really simple and takes no time whatsoever. The above tips work whether you’re dropshipping, selling through affiliates or a traditional e-commerce website.
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Can I offer customized mattresses on my Shopify store?
Yes, you can offer customized mattresses on your Shopify store. To offer customization options, ensure that your product listings are set up to allow customers to select various features.
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How do I handle returns and exchanges in my Shopify mattress store?
First, create a returns and exchanges policy that outlines the conditions under which they are accepted. This policy should include details for returns, restocking fees, and requirements.
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Is it important to have a blog for my Shopify mattress store?
Yes, having a blog for your Shopify mattress store can be beneficial. Firstly, a blog allows you to create informative and educational content related to mattresses, sleep quality, and health.
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