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Klaviyo vs Omnisend Email Marketing & SMS

How Klaviyo and Omnisend Email Marketing & SMS compare on real Shopify usage: popularity, store types, and co-installed apps, from live scan data.

Klaviyo Omnisend Email Marketing & SMS
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Klaviyo Shopify app Omnisend Email Marketing & SMS Shopify app
Klaviyo Omnisend Email Marketing & SMS
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Used by 34.35% of stores 5.67% of stores
Popularity rank #1 #13
Pricing n/a From $16/mo
Shopify App Store rating n/a 4.8 / 5 (2,950)
Avg apps per store 9.2 8.9
Category Email Marketing Email Marketing
Installed alongside
  • Loox ‑ Product Reviews App 34.02%
  • Judge.me Product Reviews App 33.27%
  • Yotpo 26.38%
  • Recharge 20.89%
  • Countdown Timer 18.09%
  • Judge.me Product Reviews App 38.92%
  • Klaviyo 26.95%
  • Loox ‑ Product Reviews App 26.7%
  • Recharge 21.82%
  • Countdown Timer 20.62%
Top themes it runs on
  • Dawn 13.24%
  • Prestige 6.13%
  • Impulse 6.09%
  • Dawn 12.58%
  • Prestige 5.39%
  • Impulse 4.41%
Most common store types
  • Subscription
  • Multichannel & Marketplaces
  • Wholesale / B2B
  • Subscription
  • Multichannel & Marketplaces
  • Wholesale / B2B
Full Klaviyo stats → Full Omnisend Email Marketing & SMS stats →

Popularity and usage figures are the share of Shopify stores in our dataset running each app, from live scans.

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