Klaviyo vs Omnisend Email Marketing & SMS

How Klaviyo and Omnisend Email Marketing & SMS compare on real Shopify usage: popularity, store types, and co-installed apps, from live scan data.

Klaviyo Omnisend Email Marketing & SMS

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	Klaviyo	Omnisend Email Marketing & SMS
Get the app	Get Klaviyo → on the developer's site	Get Omnisend Email Marketing & SMS → on the developer's site
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Used by	33.5% of stores	5.6% of stores
Popularity rank	#1	#12
Pricing	Free + from $15/mo	Free + from $16/mo
Shopify App Store rating	4.7 / 5 (3,329)	4.7 / 5 (3,184)
Avg apps per store	9.2	8.8
Category	Email Marketing	Email Marketing
Installed alongside	Judge.me Product Reviews App 33.9% Loox ‑ Product Reviews App 33.0% Yotpo 25.6% Recharge 20.0% Triplewhale 16.6%	Judge.me Product Reviews App 39.5% Klaviyo 26.9% Loox ‑ Product Reviews App 25.8% Recharge 21.1% Rebuy Personalization Engine 13.2%
Top themes it runs on	Dawn 13.3% Prestige 6.2% Impulse 6.1%	Dawn 12.5% Prestige 5.4% Impulse 4.3%
Most common store types	Subscription Multichannel & Marketplaces Wholesale / B2B	Subscription Multichannel & Marketplaces Wholesale / B2B
	Full Klaviyo stats →	Full Omnisend Email Marketing & SMS stats →

Popularity and usage figures are the share of Shopify stores in our dataset running each app, from live scans.

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