Klaviyo vs Yotpo

How Klaviyo and Yotpo compare on real Shopify usage: popularity, store types, and co-installed apps, from live scan data.

Klaviyo Yotpo

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	Klaviyo	Yotpo
Get the app	Get Klaviyo → on the developer's site	Get Yotpo → on the Shopify App Store
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Used by	33.5% of stores	9.8% of stores
Popularity rank	#1	#5
Pricing	Free + from $15/mo	Free + from $15/mo
Shopify App Store rating	4.7 / 5 (3,329)	4.8 / 5 (4,628)
Avg apps per store	9.2	11.5
Category	Email Marketing	Product reviews
Installed alongside	Judge.me Product Reviews App 33.9% Loox ‑ Product Reviews App 33.0% Yotpo 25.6% Recharge 20.0% Triplewhale 16.6%	Klaviyo 88.0% Loox ‑ Product Reviews App 63.3% Judge.me Product Reviews App 28.8% Recharge 27.1% Triplewhale 23.4%
Top themes it runs on	Dawn 13.3% Prestige 6.2% Impulse 6.1%	Dawn 13.6% Impulse 5.5% Prestige 5.4%
Most common store types	Subscription Multichannel & Marketplaces Wholesale / B2B	Subscription Multichannel & Marketplaces Wholesale / B2B
	Full Klaviyo stats →	Full Yotpo stats →

Popularity and usage figures are the share of Shopify stores in our dataset running each app, from live scans.

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