Klaviyo vs Yotpo

How Klaviyo and Yotpo compare on real Shopify usage: popularity, store types, and co-installed apps, from live scan data.

Klaviyo Yotpo

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	Klaviyo	Yotpo
Get the app	Get Klaviyo → on the developer's site	Get Yotpo → on the Shopify App Store
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Used by	34.35% of stores	10.24% of stores
Popularity rank	#1	#6
Avg apps per store	9.2	11.4
Category	Email Marketing	Product reviews
Installed alongside	Loox ‑ Product Reviews App 34.02% Judge.me Product Reviews App 33.27% Yotpo 26.38% Recharge 20.89% Countdown Timer 18.09%	Klaviyo 88.42% Loox ‑ Product Reviews App 64.11% Judge.me Product Reviews App 28.51% Recharge 27.73% Triplewhale 23.55%
Top themes it runs on	Dawn 13.24% Prestige 6.13% Impulse 6.09%	Dawn 13.64% Impulse 5.45% Prestige 5.35%
Most common store types	Subscription Multichannel & Marketplaces Wholesale / B2B	Subscription Multichannel & Marketplaces Wholesale / B2B
	Full Klaviyo stats →	Full Yotpo stats →

Popularity and usage figures are the share of Shopify stores in our dataset running each app, from live scans.

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