Yotpo for Shopify — Usage Statistics
Yotpo runs on 10.2% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see app trends.
#6 most-used app in our datasetYotpo is a Shopify app used by 10.2% of the Shopify stores in our dataset, ranking #6 among all apps we track. The figure reflects the app detected on live storefronts, not App Store install counts.
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Yotpo adoption trend
Yotpo has slipped from 10.8% to 7.4% of the stores scanned each month over recent months. See all Shopify trends →
Yotpo began as a product reviews app and grew into a wider marketing platform, but the piece most Shopify stores install is still the reviews app. It collects ratings, photos, and customer videos, then shows them on product pages as social proof. Automated request emails do the asking for you, and the reviews feed rich snippets, so star ratings can appear next to your listings in Google search results.
Yotpo also connects to loyalty, SMS, and subscription tools, so a store can run several marketing channels from one account instead of stitching separate apps together. That range is what sets it apart from an app that only handles reviews.
Where it shines: Reviews with customer photos and video, plus the extras that turn them into sales: syndication to Google, TikTok, and Walmart, AI written review summaries, and rich snippets for SEO. The reviews app alone rates 4.8 out of 5 across more than 4,000 reviews.
Who it suits: Yotpo is one of the most installed apps in our dataset, and the stores running it skew large, with sizable catalogs and a dozen or so other apps alongside it. That profile points to established, scaling brands rather than brand new stores. Smaller shops can start on the free plan, but the platform is built for scale.
Where to be careful: The free plan covers the basics, but the features people associate with Yotpo, richer widgets, loyalty, SMS, and subscriptions, sit on paid tiers, and cost climbs as you add products and channels. Larger plans often mean a sales call and an annual commitment, so price the whole suite before you commit.
Worth knowing: Yotpo is a suite, not a single app. You can run just the reviews piece, but the real value shows when reviews connect to loyalty and messaging. If reviews are all you need, weigh it against a lighter reviews only app first.
Apps installed alongside Yotpo
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Klaviyo
Email Marketing |
88.4% | |
| 2 |
 Loox ‑ Product Reviews App
Product reviews |
64.1% | |
| 3 |
 Judge.me Product Reviews App
Product reviews |
28.5% | |
| 4 |
 Recharge
Subscriptions |
27.7% | |
| 5 |
 Triplewhale
Analytics |
23.6% | |
| 6 |
 Gorgias
Support - Other |
21.7% | |
| 7 |
 Countdown Timer
Countdown timer |
20.6% | |
| 8 |
 Rebuy Personalization Engine
Checkout - Other |
19% | |
| 9 |
 Kaching Bundles
Product bundles |
13.9% | |
| 10 |
 Swym Wishlist
Wishlists |
13.2% |
Themes commonly running Yotpo
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
13.6% | |
| 2 | Impulse |
5.5% | |
| 3 | Prestige |
5.4% | |
| 4 | Shrine PRO |
4.8% | |
| 5 | Impact |
4.6% | |
| 6 | Horizon |
2.5% | |
| 7 | Broadcast |
2.4% | |
| 8 | Symmetry |
1.8% | |
| 9 | Focal |
1.7% | |
| 10 | Palo Alto |
1.4% |
Store types using Yotpo
By business model
- Subscription 29.7%
- Multichannel & Marketplaces 10.9%
- Wholesale / B2B 4.1%
- Print on Demand 2%
- Dropshipping 1.9%
By what they sell
- Apparel & Accessories 45.4%
- Health & Beauty 31.9%
- Food, Beverages & Tobacco 18.9%
- Home & Garden 18.3%
- T-Shirts 12.2%
- Electronics 5.6%
Examples of stores running Yotpo
- kyliecosmetics.com
- allbirds.com
- stevemadden.com
- colourpop.com
- nativecos.com
- beminimalist.co
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Yotpo Shopify app?
What apps are used alongside Yotpo?
Which Shopify themes use Yotpo most?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the apps each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
