More customers abandon their cart on a store than convert. This is normal. Some stores can see abandoned cart rates of about 70-80%. There are numerous reasons for this, some of which you can’t do anything about. For instance, you might find that customers will abandon your cart because:

  • Shipping is too expensive
  • Shipping is too slow
  • They’re just browsing
  • Your store is too slow
  • Unexpected costs

However, there are also times when the shopper might be distracted during the shopping experience. For instance, they might be shopping on their mobile device and the Wi-Fi cuts out or their family call. By the time they come back to your store, the cart could have timed out, or they could have accidentally closed the browser tab that your store was on.

Currently, it’s only the online store that can be set up to send an abandoned checkout recovery when there is an abandoned cart on your store. You can use many apps for this, including apps like Vitals and more. This can be sent via email, SMS or push notifications.

Integrating social media and digital marketing strategies can also help recover abandoned carts by engaging customers through targeted campaigns and reminders across different channels. However, if you’re using Shopify POS or a third-party sales channel, then you need to send a manual email detailing the abandoned cart information.

  • Check out our roundup of Shopify POS apps
Key Takeaways
1
Collect customer emails before they abandon their cart using store apps.
2
Use Shopify dashboard to send a cart recovery email manually.
3
Customize your recovery email with incentives like discounts or free shipping.

What Do You Need to Send this Mail?

The first thing you need to have to send this email is have the email address of the customer. This needs to be provided before they’ve abandoned the cart. There are some apps that can help you collect emails before they’ve left your store, or before they’ve even gone to the checkout.

And then you can email the customer their abandoned cart information manually. Follow these steps.

Step 1 - Login

The first thing you need to do is to log in to your store’s dashboard using your store credentials.

Step 2 - Abandoned Orders

Then you need to click on the ‘Orders’ tab and then click on the option that reads ‘Abandoned Checkouts’.

Step 3 - Select Abandoned Cart

Then find the abandoned checkout that you would like to remind the customer about. These are all given a number. Just click on the number to access it.

Step 4 - Send a Cart Recovery Email

Click on the option that reads ‘Send a cart recovery email’. Be sure that this is the right order. You don’t want to be sending someone who came back later on, or someone who has received an email already from you through a third party app.

There is also an option here to copy and paste the cart recovery link into a manual email. This option allows you to customize the email yourself completely.

Step 5 - Optional

Now you can compose the custom message to the customers. Remember to spell check and give them a reason to come back to you. Sometimes you might want to add a discount code or free shipping coupon to help convert the customer.

Then you need to click the box that is next to the email addresses of the people who are to receive the email.

Step 6 - Review and Send

After completing the steps, and ensuring there are no spelling mistakes in your email copy, you can click on the ‘Review’ button. You can click on ‘Back’ to make any changes you want. Or you can click on the ‘Send Notification’ to send the email, with the link to recover the email to your website. Using a Shopify abandoned cart popup can also effectively remind and encourage customers to complete their purchase before leaving your site.