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How to Enable Push Notifications on Shopify
Last modified: June 14, 2024
Push notifications are an important part of running your small business. They can help keep customers coming back to your store with a simple notification to remind them about an abandoned cart, new offer or something else. There are several ways that you can enable push notifications on your website.
One of the best ways is that you can use an app that can offer push notifications. These are simple to use. There are two main push notifications that we would recommend: PushOwl Web Push Notifications and CI Abandoned Cart Notification.
Here is a quick guide to both of those apps. You can learn how to install an app on your website here.
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Justuno
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Consistent Cart
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Smart Push Marketing ‑ WebPush
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Abandoned Cart Recovery Email
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Mobile App Builder ‑ Vajro
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PushOwl Web Push Notifications
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iZooto Web Push Notifications
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Customer Service Messenger Bot
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Better Web Push Notifications
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Abandoned Cart Notifications
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PushOwl Web Push Notifications
This is one of the top apps on Shopify that offers push notifications to your store. It’s built for stores that can handle large amounts of traffic, but can also cater for new startups or stores that have lower levels of traffic. It allows your website to send push notifications of various messages to customers and visitors encouraging them back to your store.
You can send numerous types of campaigns, including abandoned cart campaigns and new sale notifications. The abandoned cart notification campaigns can contain up to three push notifications sent to the customer. This is the average number required for most customers to come back.
Notifications can also be sent for flash sales, price drops, back in stock alerts and shipping information.
To further enhance customer experience, consider adding schema to Shopify. This can help with better search engine visibility and structured data presentation, which complements the direct engagement offered by push notifications.
The app is very strong and can be customized to be aligned to the needs of your business. Google Analytics can also be integrated with the system, allowing you to track clicks and conversions. In addition, you can get free migration support if you’ve got subscribers on another system.
CI Abandoned Cart Notification
CI: Abandon Cart Notification is a powerful Shopify app that provides a comprehensive abandoned cart recovery solution. This app helps you track and target abandoned carts, checkouts, and orders through automated email marketing.
The app offers a seamless integration within the Shopify admin, allowing you to set up and manage your abandoned cart recovery campaigns with ease.
Key features include tracking and targeting abandoned carts in minutes to recover lost revenue, 5 customizable abandoned email notifications, and customizable email templates to match your brand identity and messaging.
This app is designed to be a simple yet reliable solution for stores of all sizes, whether you have a large or small product catalog. You can have the app up and running in just a couple of minutes with no coding knowledge required.
Enhancing Customer Engagement with Shopify Push Notifications
Manual Setup for Advanced Users
For those comfortable with coding, Shopify provides the flexibility to manually set up push notifications. This method involves editing the store’s theme HTML code to insert the necessary scripts.
While this approach offers more control over the notification system, it is more complex and recommended for users with technical expertise.
Maximizing Impact with Effective Strategies
Once push notifications are enabled, the focus shifts to crafting strategies that maximize their impact.
This involves segmenting audiences, scheduling notifications for optimal times, and creating compelling content that drives engagement and sales. Incorporating an opt-in for order updates can further personalize and enhance the effectiveness of these notifications.
You can also consider integrating a Buy Button to Instagram, which allows for a seamless shopping experience directly from social media, driving more traffic back to your store where push notifications can further engage the customer.
By leveraging these strategies, store owners can effectively use push notifications as a powerful tool for customer retention and conversion.
Optimizing Push Notifications on Shopify for Mobile Users
Setting Up on iOS and Android Devices
Recognizing the predominance of mobile commerce, it’s crucial to ensure that push notifications are effectively set up on both iOS and Android devices.
This setup enables store owners to stay connected with their customers on the go, providing real-time updates and alerts.
Personalizing Notifications for Enhanced Engagement
Personalizing push notifications based on customer behavior and preferences significantly boosts engagement rates. This can be achieved using advanced features available in various Shopify apps. Additionally, consider adding filters to help customers find what they are looking for more easily, which can be highlighted in your notifications.
Monitoring and Analyzing Performance
To improve the effectiveness of push notifications, monitor and analyze their performance with tracking metrics such as open rates, click-through rates, and conversion rates.
Insights gained from this analysis can guide future strategies, ensuring that push notifications remain a valuable tool for driving sales and customer engagement. You might also consider adding tabs to your Shopify store to organize products and make navigation easier, indirectly improving the user experience that push notifications bring customers back to.
Conclusion: How to Enable Push Notifications on Shopify
When it comes to getting people back to your website, push notifications are one of the least intrusive and most successful opportunities. Installing them on your website is as simple as installing an App on your Shopify store.
For a seamless store setup, consider options like a pick up in store option, which can be communicated effectively through push notifications, providing customers with convenient updates.
We’ve recommended two of the best apps that you can use on your store. There are others, but the two above are the best free and premium options for you. If you want more recommendations, you can read our article here.
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Is it possible to send push notifications based on customer location?
Shopify push notifications can be sent based on customer location. This geo-targeting enhances the relevance of the messages sent.
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What is the best practice for writing push notification content on Shopify?
Best practice involves concise, engaging content with clear calls to action. Tailor messages to align with your audience’s interests and needs.
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How can I prevent my Shopify push notifications from being too intrusive?
To avoid intrusiveness, balance frequency and content relevance in your notifications. Consider customer preferences and behavior for better engagement.
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