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How to Enable Push Notifications on Shopify
Last modified: November 21, 2023
Push notifications are an important part of running your small business. They can help keep customers coming back to your store with a simple notification to remind them about an abandoned cart, new offer or something else. There are several ways that you can enable push notifications on your website.
One of the best ways is that you can use an app that can offer push notifications. These are simple to use. There are two main push notifications that we would recommend: PushOwl Web Push Notifications and Abandoned Cart Notifications.
Here is a quick guide to both of those apps. You can learn how to install an app on your website here.
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Justuno
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Consistent Cart
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Smart Push Marketing ‑ WebPush
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Abandoned Cart Recovery Email
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Mobile App Builder ‑ Vajro
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PushOwl Web Push Notifications
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iZooto Web Push Notifications
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Customer Service Messenger Bot
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Better Web Push Notifications
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Abandoned Cart Notifications
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PushOwl Web Push Notifications
This is one of the top apps on Shopify that offers push notifications to your store. It’s built for stores that can handle large amounts of traffic, but can also cater for new startups or stores that have lower levels of traffic. It allows your website to send push notifications of various messages to customers and visitors encouraging them back to your store.
You can send numerous types of campaigns, including abandoned cart campaigns and new sale notifications. The abandoned cart notification campaigns can contain up to three push notifications sent to the customer. This is the average number required for most customers to come back.
Notifications can also be sent for flash sales, price drops, back in stock alerts and shipping information.
The app is very strong and can be customized to be aligned to the needs of your business. Google Analytics can also be integrated with the system, allowing you to track clicks and conversions. In addition, you can get free migration support if you’ve got subscribers on another system.
Abandoned Cart Notifications
This app allows for browser notifications for customers about abandoned carts on your store. They are a great way to bring back customers who’ve abandoned your shop with a cart. It is a free app that can help improve the success of your store and increase revenues.
The app is perfect for all stores, whether you have a large or small catalog. All you need to do is install the app on your store. There is no need to know any coding. The notification text can be altered to suit your branding and you can then start to recover carts.
It only takes two minutes for the app to start working.
Enhancing Customer Engagement with Shopify Push Notifications
Manual Setup for Advanced Users
For those comfortable with coding, Shopify provides the flexibility to manually set up push notifications. This method involves editing the store’s theme code to insert the necessary scripts.
While this approach offers more control over the notification system, it is more complex and recommended for users with technical expertise.
Maximizing Impact with Effective Strategies
Once push notifications are enabled, the focus shifts to crafting strategies that maximize their impact.
This involves segmenting audiences, scheduling notifications for optimal times, and creating compelling content that drives engagement and sales.
By leveraging these strategies, store owners can effectively use push notifications as a powerful tool for customer retention and conversion.
Optimizing Push Notifications on Shopify for Mobile Users
Setting Up on iOS and Android Devices
Recognizing the predominance of mobile commerce, it’s crucial to ensure that push notifications are effectively set up on both iOS and Android devices.
This setup enables store owners to stay connected with their customers on the go, providing real-time updates and alerts.
Personalizing Notifications for Enhanced Engagement
Personalizing push notifications based on customer behavior and preferences significantly boosts engagement rates. This can be achieved using advanced features available in various Shopify apps.
Monitoring and Analyzing Performance
To improve the effectiveness of push notifications, monitor and analyze their performance with tracking metrics such as open rates, click-through rates, and conversion rates.
Insights gained from this analysis can guide future strategies, ensuring that push notifications remain a valuable tool for driving sales and customer engagement.
Conclusion: How to Enable Push Notifications on Shopify
When it comes to getting people back to your website, push notifications are one of the least intrusive and most successful opportunities. Installing them on your website is as simple as installing an App on your Shopify store.
We’ve recommended two of the best apps that you can use on your store. There are others, but the two above are the best free and premium options for you. If you want more recommendations, you can read our article here.
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Is it possible to send push notifications based on customer location?
Shopify push notifications can be sent based on customer location. This geo-targeting enhances the relevance of the messages sent.
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What is the best practice for writing push notification content on Shopify?
Best practice involves concise, engaging content with clear calls to action. Tailor messages to align with your audience’s interests and needs.
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How can I prevent my Shopify push notifications from being too intrusive?
To avoid intrusiveness, balance frequency and content relevance in your notifications. Consider customer preferences and behavior for better engagement.
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