How to get more People to Subscribe on your Shopify Store

When using some membership or subscription apps, you can easily create a customer account area. This allows them to manage their subscriptions for free and change vital details like when the deliveries are made, payment details, address details and more. The more control you give customers, the more likely they are to want to use your subscription service.

You should state clearly on your marketing materials that they can get access to the account area and what they can do there.

Convenience is a weak benefit when it comes to subscription services. Many customers don’t want to buy because it is more convenient for them. In all likelihood, they will forget about your service and get annoyed when it comes to reviewing their credit card statement.

Instead, you need to list why it’s important for your customers to have a subscription. The first of this is the fact they’re prioritized for delivery, guaranteed to get the products they want and perhaps a loyalty bonus for them. These are things that customers will likely want more. But you need to speak to customers to see what they want.

You want to make the process of subscribing to your business really easy. The easier it is for the customer to subscribe to your services, the more likely they’re going to convert. However, not everyone is going to convert straight away, so you might want to use one of the abandoned cart apps to help you grow quicker.

At the same time, ensure that you’re offering your customers a quick way to cancel that doesn’t involve you. A customer service area on your website can be a great offering.